We are all spending more time on our devices and online. Therefore, how visible you are online makes a world of difference in the world in which we live.

It is especially so for businesses that need an online presence to be competitive. However, increasing your online presence is often harder than it seems.

What has worked for someone else or another business may not work so well for you. You need to figure out your own way to increase your online visibility.

There are many ways through which you can improve your visibility online. The following are three of the most surprising ways in which you can do so:

1. Encourage Online Reviews

The human aspect of a business is still very alive online. Humans still rely on what others have to say about a business more than anything else.

If you have an online business, one of the best ways to increase online visibility is to encourage customers to leave online reviews of your business. If your website does not allow customers to do that, you should add the feature.

There are also other platforms such as Yelp which can be valuable tools in managing customer reviews. Engage customers as often as you can in whichever way you can respond to their reviews.

Customer reviews allow other customers to see what your company offers and what others think of it. It helps build a positive reputation which will increase your visibility online.

2. Hire a Digital Marketing Agency

Not all businesses will be good at promoting themselves online and growing their presence. In some cases, it might be better to hire an external party to help you expand your online reach. The folks at Design ME Marketing explained that a digital marketing agency can be very helpful in increasing online visibility. They will help your business with all facets of online marketing. An objective eye will be able to view your business in a way you can’t. Therefore, a digital marketing agency can grow your online presence in a different but effective fashion.

3.  Share Your Content

The phrase, ‘giving is better than receiving’ is an old adage that stands true as it pertains to increasing your online visibility. If you want to grow your online presence, then you will be best served to share your content.

You may be more used to sharing other people’s content, but you should also share your own. Sharing will definitely apprise people of your presence, and they will follow you if they have quality content to offer.

You should use social media to share content as it is the most powerful tool you can use to increase online visibility. Place a sidebar alongside your feeds on social media to share your content.

The more you share, the more others will and chances of growing your visibility will increase exponentially. 

Increasing your online visibility is like skinning a cat; you can do it in many ways. However, the three ways mentioned above are the best ways to do so. They are also not what you will find as conventional wisdom. Try them and see the results.

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