A large number of online shoppers say that they are most likely not to return to a website if they encounter any lag or bad user experience. Therefore, it is important for business owners and individuals who manage a website to not ignore UX (User Experience). However, what is user experience design? How this can affect the customer in general and how to build a better experience for customers? In this article, we are going to tell you the 7 key elements that your website needs for an excellent user experience.
For those of you who have not encountered the word UX Design or User Experience, it is something your target audience or potential customer feels while browsing your website. It can be from simple animation to interactive features like forms and chatbots. Being an integral part of your marketing campaign, the design of UX should be well thought of and planned carefully.
You need to keep in mind that a good user experience adds an extra point to your product while a bad user experience does the opposite of it. There are several factors that affect a user’s experience when browsing your website. They are defined as follows:
It might seem pretty obvious, but many companies failed in this aspect. You must keep in mind that your product or website needs to have a purpose for your chosen target market, as well as to your potential customers. Cutting out the bluffs that people usually don’t want to see and put only the necessary information is enough to create a good user experience. Another useful feature you can add is putting a Review section on your site. Showing users positive appraisals about your product is a thumbs up. If you failed to deliver benefits to your customer, they may lose interest and not visit your website.
Yes, you’ve added a lot of useful features to your website, but is it something your audience finds easy to navigate? If not, it will just ruin the user experience. People managing your website must ensure that all the features are easy to use and learnable. For this reason, it is best if you apply learned behavior and pre-established ideas such as having a menu icon either on the left or on the right side of your page or making the cog icon always visible for the setting’s indicator. However, if you want to give users a new kind of experience, it might be best to consider giving them a beta site. The developers at a Web Design Ottawa Agency said that, look for a company that gives you a beta release and allows you to add in any additional features when needed and optimize it for search engines. It will benefit you and the users to fully understand what’s needs to be done before releasing to the public.
It is important for any website that all available information is presented to the customer at any given time. Confusing your audience and wasting their time looking for which button to click and where to find their needed information is something that is not very efficient. If you think that your design requires complicated instructions, then you might consider redesigning the process. Remember that people want to see what they are looking for in just one click. The more your user navigate through your site the more they feel pestered. One negative example that you must avoid is transferring your user from one page to another when it is possible to achieve it in one click.
Creating a trustworthy site gives its users facts and honest information far from mistakes and incorrect citations. A perfect example of this could be putting a user’s review on a website or any social channels. All these users’ reviews must be credible and not fake to see the real image of your product. The number of trolls and fake accounts are on the rise, reducing the overall credibility of the website being attacked.
It means that your website’s overall design and user experience is used and appreciated by your user who found it very useful and well thought-off. Remember that having a good user experience leaves positive impressions on your target audience. According to research, there are factors that contribute to the desirability of a website, and these are aesthetics, branding, identity, and design. For you to leave a good impression on your users, you must apply all these four factors to help expand its reach. Customer satisfaction is also the key to achieve a good user experience as users always look for something good.
Have you ever encountered a website that is not accessible for all, especially for persons with a disability? This section of user experience is often ignored and overlooked most of the time. When building a website, all the information available on your site must be accessible by everyone regardless of what’s their status in life. People with disabilities should have access to your information as they are also users who can be your target audience. Applying a user experience that is open to all the shows that you care about everyone and you are not looking down on them. This will benefit you in the end as it will boost your brand reputation. Some accessibility features you may add are screen readers, magnifiers, speech recognition, and captions.
Successful products bring joy to the consumer, and that joy gives them the will to go to your store and make another purchase. Same with user experience. If you have made a good impression from the start by giving your target audience a smooth, easy process and were able to deliver your values and promises, you are heading in the right direction to success.
To end this article, we have given you the factors on how to create a good user experience. It’s up to you to decide which approach will help you with your design process. Always keep in mind that the more accessible and efficient the user experience, the popular the website becomes within your target audience.