Content strategy and artificial intelligence intersects to create content intelligence. You define it as technology that provides clarity to content. You know how it speaks, what it’s all about, the emotions it generates, and its efficiency in accomplishing specific goals.
While the volume of video content, tweets, and people like posts are Instagram and Facebook are high, what’s the outcome? Technology-savvy marketers and honchos are done with quantities. The focus is now on quality. So, when you want to know whether the content is helping businesses and marketers meet their objectives, you have content intelligence.
Content intelligence is probably the biggest watchword in content marketing technology and world right now. Much of the fascination comes from its potential instead of its present capabilities. Content intelligence is at the preliminary stage of a revolutionary and inclusive content marketing tactics.
It integrates a throng of existing technologies, applying them to content marketing. These are big data, natural language processing, machine learning, and artificial intelligence.
Although content intelligence may draw on big data and AI, but it’s neither of these two elements. It’s all about the software and systems transforming data into concrete and actionable insights or fodder for content tactics and strategy.
Since it involves having an individual content piece’s entire context, you also get its whole corpus. Needless to say, content intelligence is the future of social media marketing vis-à-vis content marketing.
Content intelligence touches on five essential content marketing loopholes. First one is when you’re unsure of what to share or how to allocate/distribute. In this context, creating a fantastic piece of content is not everything. Apart from creating compelling content, you need to expose your audience to it.
It means building a vibrant distribution setup around our content, which is beyond email blast or cursory social likes and shares. Currently, you’ve many channels that utilize content intuitively.
Another touch point is that your follower segments don’t get the right content. While you can get more followers and likes through Blastup, you can use content intelligence to weigh down the best content options for a consumer.
Even if you don’t know what to write about, content intelligence can ensure content creation. Writer’s block is real and CI can recommend you about what to create on the basis of what performs better.
Content intelligence also underlines your budget and chooses the type of content to do so. It helps in delivering the best results. It also helps you demonstrating the value and purpose of your activities and check if they are helping you to reach your goals or not.
A CI platform can deliver enhanced insights from data, providing a more comprehensive picture of your audience, which includes their likes, dislikes, shares, favorite influencers, most searched items, and most recommended pages and apps.
With a more vividly outlined and targeted content, brands can effectively provide the right type of material on social media. It will also convey the right message to the concerned and right customer.
About the author:
Walter Moore is a notable management consultant and digital marketing expert. He is an experienced digital marketer and has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance.