Memes have grown over the years to become an important tool on different social media platforms. They are fun, interactive, entertaining, and very relatable for both users and viewers, and are in fact, one of the best ways to gain engagement on social media. But more than these, they can also be used in marketing.
The use of meme for marketing brought about a new word known as meme-jacking. This literally means that marketers hijacking popular memes means for fun and entertainment and using them to promote, and market their product.
Mem-jacking has now become very popular and is bound to even be more popular overtime. This is because how it helps marketers share marketing content, and rather than people skipping it like with video ads, they tend to resonate more and interact with the content creating more awareness for their product. Really, nobody uses social media and do not like memes. They are universally accepted, and the best way to pass your marketing message to your audience.
Here are some few tips to keep in mind when creating a memes marketing campaign and make sure it is a successful one;
This is not rocket science. If you are passing a marketing message to a set of people, you must know who they are and what message suits them. To create a good memes marketing campaign, like any other marketing campaign or strategy on social media, this is the first step. If your target audience are millennials, you must create a meme campaign around certain things that interest them.
However, it is important that during your campaign, you make sure to create engagement and not just promote your brand or product. You must keep that balance. Do not create engagement without marketing and do not market without creating engagement. You must create engagement while marketing.
Example is Gucci using memes to create engagement during a marketing campaign meant to promote a series of new watches.
It is important to use memes but it is more important to use ones that matched with your brand voice. Although it might be difficult to maintain brand consistency while incorporating memes in your marketing campaign, it’s something that’s absolutely crucial.
A high quality meme is both insightful and funny as meme leverages on social commentary, satire or nostalgia. But they can also be offensive or rude. Which means that marketers must be able to find that fine line between both, and walk it while using memes for marketing their products.
Meme marketing is not like the generic ads, so although, you are using it for promotion, there is no such thing as “subscribe” or “buy.” Make it entertaining to the audience, create engagement and interaction with it, and they’re more likely to be shared, creating a wider reach for your brand and product. It then becomes easier to have more leads and make more sales. NSBroker, for instance, uses memes to create brand awareness.
Remember that you are not only creating engagement with the memes, you are also creating awareness for your brand. So, it is important to be creative in your use of memes. Make popular memes more specific and original to your brand.
Whatever meme that you are using, make sure that you understand what the meme is implying and use align that meme (and its implication) to the brand or product you are marketing. That means that you might have to incorporate the brand name or product to the meme to make it more relatable and understandable for people seeing it, yet keeping the fun in the meme.
A typical example is how ruffles use memes for their product marketing. They often incorporate their brand name or product into the meme and goes a long way in the heads of people that see it making it more memorable for them.
Another example is Netflix using the popular expanding brain meme for promoting one of its popular show, Riverdale.
When using memes for marketing, there usually is the time factor involved in using the memes. The way social media works these days, there are so many things online out there all fighting for ‘the right to trend.’ A meme might be trending today and tomorrow, you would rarely find it on anybody’s timeline. This means that you must always look out for trends and make the best use of them. Twitter trends, for example, can give you an idea of what hot topics, people, product or things that are being talked about. By capitalizing on these trends and creating a meme around it, it is easier and more likely that your meme goes viral. This means that more people will be seeing it, it will create more engagement, and consequently the product or brand will stick in people’s head. This helps you to create more leads and make more sales.
But if you create a random meme, while there are hot trends being discussed on social media platforms, it is very unlikely that anybody notices you or your meme, as they are busy with the trends. But creating a meme with the trend makes it easier for people to see you.
Example is Denny’s, an American restaurant chain creating a meme around the Mac Pro, at the time that Apple launched it and everyone on social media was talking about it looking like a cheese grate. They continued with the trend with their meme.
Meme-jacking are a brilliant way to market your brand and product without appearing to be focused on sales. Even though in the long run, that’s the aim so as they can easily increase your brand’s visibility and are very relatable.
When creating memes for social media marketing, you must remember that the goal first is to market. So, you must resist the urge to go overboard with your meme. Use the memes only occasionally for your marketing campaign. Using memes daily will put you out as trying very hard to seek for attention.