The Best Marketing Agencies for AI Search Optimization

As people increasingly turn to generative AI chatbots to find the answers to their questions, traditional search engine use is on the wane. GenAI models power search engines like ChatGPT, Perplexity, Gemini, and even Google’s AI Overviews, which appear at the top of the search giant’s results pages for many queries. 

As a result of this change, we’re also seeing a major shift in approaches towards ensuring your brand appears at the top of the search results. This evolution has dramatically changed traditional search tactics built around keyword research and backlinks, and it also means that more and more people are learning about potential solutions to their pain points without clicking through to any websites. 

In this new AI-driven search reality, marketers can no longer rely on long-established search engine optimization (SEO) tactics and services. They must adapt to generative engine optimization (GEO), a new discipline in search, focusing on optimizing content for visibility when AI systems generate responses.

Whether you are an enterprise marketer or a B2B service provider, embracing this shift and working with an agency that understands its impact is critical to showing up in the search results. But with so many agencies claiming to offer AI search optimization services, identifying the right partner can be challenging. 

In this post, we have compiled detailed information on eight top marketing agencies that can help your business stay visible in AI search. 

What Is Generative Engine Optimization (GEO)? 

GEO is an emerging discipline in the search world that encompasses tactics used to ensure brand visibility in AI-driven search engines. 

It positions your content, or at least your brand name, to appear in AI-generated answers by working on these core functions. 

• Optimize the Media Mix: Like SEO, GEO requires your brand to appear in a mix of owned media and earned media domains, but as we’ll see below, the content itself is formulated very differently for maximum GEO impact. In addition, GEO also requires dynamic activity on shared media platforms like community forums and social media.
• Analyze User Intent: GEO success relies on assessing search intent by examining queries and browsing patterns. This allows marketers to develop content strategies that resonate with the audience’s expectations, demographics, preferences, and past interactions. AI search engines prefer to cite content assets that overtly answer questions with definitive answers, so in this sense, GEO calls for mapping out the intent behind the queries that matter most to your ideal customers.
• Publish Optimized Content: AI search favors content that’s optimized for machine readability and that covers relevant talking points presented clearly. Product-focused content like solution listicles and comparison pieces are often most likely to be picked up as source citations. And depending on the niche in which your brand operates, landing PR-style mentions in leading trade blogs, discussion threads, podcasts, social videos and local business publications can go a long way.

GEO versus SEO

The best SEO agencies always knew how to mix PR tactics into their playbooks, but when it comes to GEO, there’s even more demand for securing brand mentions on earned media – and not just anywhere.

Unlike traditional SEO techniques, which often rely on backlinks with keyword-optimized anchors so that people will see and click through to content published on your website, GEO is all about feeding information to AI models and their agents, so that the AI search engines will include a mention of your brand name and a description of your product in its answers. 

This way, people will continue the conversation with AI, asking questions about how your product helps them with whatever they’re trying to accomplish, learning more about how your offering is different from that of your competitors and eventually feeling confident about reaching out to you. 

Whereas SEO was often aimed at capturing low-intent, top-of-funnel search traffic, GEO is aimed at enabling self-guided, AI-assisted nurture journeys so that people will ultimately make their way to your homepage when they’re ready to do business with you.

Here are a few key differences between SEO and GEO.

• Search Goals: SEO aims to improve the visibility of owned media assets in the search results, thereby referring traffic. However, GEO aims to make mentions of your solution appear in a generative summary. It optimizes content for AI systems, helping them generate quick and comprehensive results. 
• Content Structure: GEO prioritizes content that has a clear structure which AI can parse and cite. Whereas SEO is often all about maximizing your website’s crawlability, GEO prioritizes clarity and machine interpretability across domains. 
• Trust Signals: Traditional SEO prioritizes relevance and authority signals like domain authority and backlink profiles. On the other hand, GEO demands up-to-date accuracy, verifiability, and trustworthiness, as AI models favor content with cited sources and minimum ambiguity. Instead of just backlinks, GEO values digital authority through structured data, brand mentions, and sources that AI models trust. 
• Performance Tracking: SEO tracks keyword rankings and organic search clickthrough traffic to strategic landing pages. GEO tracks referral traffic to your homepage and key informational resources, as well as AI source citations and comparing how often AI summaries mention your product as compared to your competitors. 

As the GEO space matures, agencies that once specialized in SEO and/or PR are pivoting to position themselves as GEO experts. Not every earned media strategy translates directly to GEO success, which points a spotlight on the need to find service providers who actually understand the nuances of GEO and can deliver real AI search optimization value. 

8 Top Agencies for AI Search Optimization 

As companies continue to navigate the search game in the generative AI era, they need specialized support to improve their visibility across AI platforms. 

We have compiled a list of eight agencies that have demonstrated a clear understanding of GEO principles and helped clients optimize their content for AI search engines. Let’s look at each and how they compare. 

1. Avenue Z

With offices in Miami and New York City, Avenue Z is a media and technology company founded in 2023. The advertising and PR firm is making inroads in GEO too, with a unique combination of smart media and smart content. 

The agency prides itself in basing its strategic initiatives on data science. It has a proven track record of improving brand revenue and elevating its clients’ reputations. 

AI Search Optimization Services

• Share-of-voice tracking
• Structured data and schema implementation
• Brand visibility and custom strategies for AI-enabled search engines 
• Digital PR 
• Knowledge gap development

Noteworthy Clients

Avenue Z supports brands like Piper, WellnessSpace and Spider.

Why Are They on This List?

Avenue Z combines high-impact media placement with AI-powered search strategy, content structuring, and entity alignment to earn valuable citations from generative engines. They blend PR, AI content, and generative optimization to enhance brand visibility in traditional and AI SERPs. This integrated approach yields outstanding results in commerce, connections, and conversions across channels. 

2. InboundJunction

InboundJunction is a Tel Aviv-based content marketing, SEO and digital PR agency that serves clients globally. It has over a decade-long track record of helping SaaS, tech, and enterprise brands with building online authority. The agency has been at the forefront of the latest developments in the field of content and SEO, including strategies to ensure its clients surface in generative AI search answers. 

The IJ team is committed to helping businesses understand how they can leverage earned media to reach audiences, improving brand visibility to power business growth. They specialize in campaigns for acquiring AI-optimized brand mentions across channels and media types. InboundJunction’s GEO approach involves tracking the citations which AI engines point to as influential for competitors, and then landing new content assets for clients that are optimized to be even more influential. 

AI Search Optimization Services

• Digital PR and thought leadership campaigns
• High-impact mentions from authoritative, niche-relevant media properties
• Share-of-voice tracking
• Content amplification across platforms
• Online reputation management 
• GEO-ready content strategy and media placement

Noteworthy Clients

Their notable clients include Imperva, Similarweb and Elementor. 

Why Are They on This List?

InboundJunction’s expertise in building authority at scale makes them a natural fit for generative engine optimization. In a digital era that prioritizes trust and factual reliability, the agency secures coverage in high-authority publications and social platforms that large language models (LLMs) crawl and reference. 

Their digital campaigns align content with structured formats and are designed to attract traffic and be recognized by AI models. They strategically distribute assets to influence knowledge graphs, offering businesses a result-driven roadmap in the generative AI era. 

3. Omniscient Digital

Austin’s Omniscient Digital is a digital marketing agency laser-focused on B2B software and SaaS firms. 

It was founded in 2019 by former leaders from HubSpot, Shopify, and CXL. The agency blends content strategy, SEO, and technical expertise to create high-velocity and scalable growth engines. 

AI Search Optimization Services

• Audience-driven content planning and production
• Generative engine optimization strategy and implementation
• On-page technical optimization for AI crawlers 
• Ongoing monitoring of AI citations and rankings 

Noteworthy Clients

They have supported brands like Jasper, Loom and Asana. 

Why Are They on This List?

Omniscient Digital belongs to this list of best marketing agencies because of its structured, AI-aware content workflows and technical precision. They reverse engineer how AI engines like Perplexity cite content and design assets with summaries, Q&A blocks, and schema markup. 

This integrated approach maximizes brand authority and AI visibility, thereby building qualified leads and improving pipeline impact through AI-optimized organic growth. 

4. Red Olive

Utah-based Red Olive is a full-service digital agency (est. 1999) known for pairing thoughtful creative with deeply technical execution across SEO, PPC, web design, and content. They’ve formalized GEO/AI search as a distinct offering, bringing process, reporting, and cross-functional talent to help brands show up inside AI-generated answers.

AI Search Optimization Services

– Audit brand visibility across major AI platforms and identify competitor share in AI answers

– Create citation-worthy, authoritative content designed for AI systems to parse and reference

– Implement structured data and schema; refine site architecture and entities/knowledge graph

– Track “AI presence” KPIs (citations/mentions, AI-driven traffic and conversions) and iterate

Noteworthy Clients

Coca-Cola, SUSE, Ivanti, FranklinCovey, Contentsquare, Telarus (plus many regional leaders).

Why Are They on This List

Red Olive combines a mature GEO playbook with full-stack delivery (technical SEO, content, UX, and paid), plus enterprise-grade PPC chops as a Google Partner. If you want a practical, measurable path to being cited by AI engines—without sacrificing traditional performance marketing—they’re a strong pick for mid-market and enterprise brands.

5. Siege Media

Siege Media is a San Diego-based, fully-remote content agency known for scalable and performance-driven content and SEO. The team of clever creatives and savvy SEOs specializes in creating high-impact and evergreen assets that are backed by data and creatively executed. 

The organic growth agency leverages data and customer-centric content to find lucrative ranking opportunities for its clients. 

AI Search Optimization Services

• AI-optimized content creation
• Technical GEO with schema markup
• Product-led PR
• Design-integrated content to maximize citation potential

Noteworthy Clients

Siege Media has supported brands like Shutterfly, Zapier, Adidas and Norton. 

Why Are They on This List?

The team at Siege Media uses semantic structuring, concise content blocks, and schema-rich formatting that are discoverable and citable by generative engines. They intelligently blend creative narrations and SEO to position their client for maximum visibility in AI summaries and traditional search. 

6. Reboot Online Marketing  

Reboot Online is a award-winning search marketing agency founded in 2012 out of London, offering cutting-edge GEO strategies for AI search visibility. 

The leading firm helps businesses drive visibility across the biggest AI platforms like ChatGPT, Claude and Gemini. 

AI Search Optimization Services

• AIO and GEO audits with actionable recommendations to make brands AI-ready
• NLP-aligned content structure for large language models 
• Press release distribution campaigns targeted for AI engines

Clients

Reboot Online has delivered for top global brands like Uswitch, Money.co.uk, Click4reg and OnBuy. 

Why Are They on This List?

Reboot Online blends data-led experiments and “AiPR” campaigns to earn their clients valuable inclusion in LLM overviews like Gemini and ChatGPT summaries. They have helped businesses improve their organic traffic by deploying brand signals that align with AI search algorithms. 

7. Zen Media 

Zen Media is a Miami-based, full-suite B2B marketing agency that started its journey back in 2009. The agency combines strategic planning, multi-channel execution, content creation, and influential PR to help brands build online credibility and revenue. 

Having pioneered an innovative approach to B2B marketing called “the GTM influence model,” Zen focuses on building thought leadership for its clients. 

AI Search Optimization Services

• Content audits
• AI-enhanced content creation
• Schema and recommendation engine optimization
• Digital PR 

Clients

Zen Media has worked with several leading B2B brands globally to achieve measurable results. To name a few, AdRoll, Chase for Business and Pivot International. 

Why Are They on This List?

The agency merges PR and SEO with GEO by creating AI-friendly content ideal for generative engines. They effortlessly leverage conversational FAQs and schema to boost brand visibility in AI interfaces. The agency has a proven track record of boosting authority and AI citation potential for its clients through this approach. 

8. First Page Sage

San Francisco’s First Page Sage is a B2B lead generation and SEO agency well-known for developing long-term organic strategies. 

Founded in 2009, the thought-leadership agency has generated leads and brand equity for several B2B brands globally. 

AI Search Optimization Services

• Full-stack GEO strategy and execution
• Technical structured metadata implementation
• AI-optimized content creation
• Data-backed topic mapping

Clients

FPS has supported various B2B SaaS and enterprise brands like Salesforce, Verizon and Cadence. 

Why Are They on This List?

FPS stands out because of its research-backed GEO methodology. They are known to reverse-engineer generative AI algorithms and build content frameworks around them. Their dedicated focus on thought leadership, data-driven planning, and measurable lead generation is what brings them to this list. 

Summing Up: Choosing the Right GEO Agency

As AI continues to take over the search domain, partnering with a fitting GEO agency is essential. The best marketing agencies are the ones that combine PR, structured content, digital authority, and technical SEO, positioning your brand to show up across generative engines. 

Use the information shared above to partner with an agency that understands LLM behavior and implements the best practices to get your brand to the top. 

FAQs

1. How can I assess if a marketing agency is great at AI search optimization? 

Research if the agency has a proven track record in structured data, LLM-friendly content, and AI-focused PR. Moreover, they should share case studies where they’ve delivered measurable visibility in generative search platforms. 

2. What is the typical cost for a GEO service? 

Depending on the agency, the services you opt for, and the performance guarantees, generative engine optimization efforts will typically cost you anywhere from $5,000 to $20,000 per month. 

3. Can all traditional PR and SEO agencies offer GEO services? 

No. Only those agencies actively adapting and embracing the generative AI trend can offer professional GEO services. These agencies are experts at understanding schema, prompt-optimized content, and AI-friendly content formats for AI-favored media properties, thereby maximizing the chances that your brand will surface in generative engines. 

4. When can I expect to see the results of my GEO investments? 

If you partner with an expert GEO agency, you should see some impact within weeks and significant momentum in a few months. You should notice  visible improvement in generative engine visibility and AI citations.