Using Social Media Proxies for Marketing at Scale

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February 15, 2021 Marketing

While proxy servers are primarily used for data scraping on the web, they can also serve as valuable tools to social media marketers. In fact, there are specific types of proxies that are dedicated to social media.

At first, they might resemble any other kind of proxy. When you purchase one, you receive an IP address, PORT, and the necessary login details. The main characteristic that sets them apart is that they’re safer and more reliable than regular proxy solutions. This safety comes in the form of protection against getting your IPs blocked or flagged.

In this guide, we will focus on proxies as a tool to use multiple accounts, be it dozens or even hundreds, for social media marketing at scale. These accounts can be automated to send traffic to influencers, websites, and anyone else looking to turn users on social media platforms such as Instagram into customers. Here’s what you need to know.

What are Social Media Proxies?

The type of proxy in question is known as a virgin private proxy. Unlike other proxies, these were never used to connect accounts on social networks before. Therefore, they have a clean history, and you can buy them with confidence knowing that they will get the job done.

It can be enticing to opt for more affordable shared proxies. However, the IP addresses of shared proxies tend to be used for malicious purposes, which can trigger obstacles like phone verification checks when you attempt to use them. Imagine having to get 50 phone numbers to verify each of your accounts. It simply isn’t viable.

What’s great is that you can buy social media proxies for the specific platform on which you want to make accounts, be it Facebook or Twitter. For an idea of what to expect, you can read more about the best proxies for social media by clicking this link.

Benefits of Social Media Proxies

There’s more to social media proxies than their reliability. Another advantage is their connectivity and performance. Since you’re the only one owning and controlling the proxy, they cannot be altered or affected by other users.

In addition, social media proxies protect each of your accounts’ connections, thus mitigating the risk of them getting banned simultaneously. This is why it’s recommended that you use a unique proxy for each account, therefore isolating their behavior and history.

From a business perspective, social media proxies allow you to scale marketing operations and reach a wider audience. You can use proxies that are set in specific countries to use location tags that are relevant to target users, for instance. That said, not all solutions are made equal. Read on to learn how you can identify the best social media proxy.

How to Choose a Proxy

As we mentioned above, public proxies are available to just about everyone as they’re often highly affordable or even free. It’s safe to assume that not everyone is using them for good and that most are already blacklisted. Public proxies also put your devices at risk as they’re often infected with malware.

There are three types of IP addresses that proxies can have, namely data center, mobile, and residential.

The first type is the cheapest. In order to use it to log into your social media account, you need to connect to a remote server. While datacenter proxies may offer high speed, they aren’t entirely anonymous as numerous users are connected to one server, which increases the likelihood of your accounts getting banned.

On the other end of the spectrum are mobile proxies, which are expensive and generally considered unnecessary for social media marketing, as accounts don’t need to have a mobile IP.

Residential proxies strike an ideal balance with superior reliability and lower prices than mobile proxies. They use unique IPs that can’t be detected by social media platforms.

What’s important here is that you use a tool to manage your IP addresses as they’re often rotated and changing them too frequently can raise suspicion. If you are looking for a residential proxies provider, consider trying Geonode proxies.

Why use Social Media Proxies?

The majority of social media proxies are used by marketing agencies and teams in companies.

They buy proxies to be able to safely create multiple accounts and expand their reach. Proxies are used to create a content distribution network known as a content silo network. For example, you can use your main account to post original content and the accounts on your proxies to share that content with your audience.

Social media managers can also use proxies. They’re an effective way to eliminate the risk of managing multiple social media accounts on the same network. These tasks are typically supported by automation tools, which reduce tedium and allow operations to continue around the clock.

It’s clear that social media proxies are an excellent tool for marketing at scale. Be sure to compare your options and invest in a quality proxy service that you can rely on.