Instagram continues to be one of the most popular social media platforms in the world. Thus, it is only natural that people who are looking to make money are trying their best to follow trends and increase their presence on this website and adapt.

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Of course, it is not only digital marketers who are improving. Instagram itself continues to evolve and it is important to keep up with the most recent trends. Otherwise, you will get left behind without even realizing it.

There is something even better than keeping up with recent Instagram trends. And that is predicting what the next big thing or things for Instagram will be. 

Interactive Instagram Stories

Instagram stories feature first appeared in 2016. Since then, people have realized just how much of an impact a good story can have. According to guys at Social Bakers, there were around 500 million daily story watches on Instagram in 2019.

Let your followers interact with your stories by including question stickers, countdown timers, external links, and so on.

Make announcements, focus on the highlights, and try everything else that you can to make this feature do the work for you. This Oberlo article on Instagram Stories tips and tricks has more information you can read on about the subject.

Explore Tab

Explore tab can be considered as the front page of Instagram. It is where you can find all posts that might be of interest based on your past interests.

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Things have changed here as well. From what was generic at first has changed into something more segmented. Now you can do all the navigating and do as much exploring as you want.

So how can you make this work for your business? Well, it would appear that Instagram is planning to introduce more ads in this section, and if you play your cards right, you can benefit quite a lot.

Shoppable Influencer Posts

Everyone is familiar with influencers and how much of an impact they have on Instagram. It would appear that the platform itself is starting to cater to influencer needs more.

Shoppable influencer posts have launched in April 2019. Now, users can check the product without having to leave Instagram.

The feature is still relatively new, and not everyone has access to it. But when things change, you can expect that more and more influencers will be able to make use of it. And that is when you come in, starting to cooperate with one and focus your sales on their store.


Hashtags are as old as Instagram itself. But it was to be expected that it was going to be changing as well. 

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Now, hashtags can be followed just as channels. If you can create something recognizable, what is known as a brand hashtag, increasing your presence should be much more attainable.

If you are running a business account, it is possible to keep track of hashtag insights, meaning that you can make use of all the available data.

Customized Filters

Augmented reality will play a massive role in the upcoming years just because of its wide range of possible applications.

Branded GIFs, stickers, and filters are just the tip of the possibility iceberg. Plenty of brands love to try out new things and what better way to show off themselves than by testing out just how much it is possible to achieve various filters, stickers, etc.

Showing off your funny side is not something to be looked at negatively. Quite the opposite, as it will reveal you as a real person behind the channel.

Instagram TV

That is correct. Instagram has had its own player for some time now, and it continues to pick more momentum. Some people have suggested that it will overtake YouTube, but of course, that has not happened yet. 

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Instagram started as a platform for pictures but it has branched out since then, and videos have become a regular thing here. This is one of the trends that will continue to be part of the whole equation in the future as well, and every business should look to benefit from it. 

No More Bots

Buying fake followers, likes, comments, and all that seems to be going out of style. Sure, there are still those who believe that this strategy will bring them success, but these days are long behind everyone who is serious about Instagram marketing.

Users are smart and they notice when things are not looking natural. Trying to fool them will get you nowhere. In fact, it will damage your reputation.

So to sum it all up, these are some of the Instagram marketing trends you can expect to see in the future. The more time you spend on learning more about them, the better prepared you will be in the upcoming years

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