6 AI-Powered Apps to Create Stellar Visual Content for Better Marketing

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December 28, 2022 Marketing

Visuals can help convey complex messages by surpassing language barriers more swiftly than words can.

As per the latest data, the human brain processes visual information 60,000 times faster than text. What’s more, visuals can help marketers generate 94% more content views than text. So, pairing content with imagery, videos, infographics, and more can be a smart move for businesses. However, creating stellar visuals requires balancing creative and technical aspects, which is quite challenging.

No wonder, AI-powered applications that are capable of generating realistic illustrations and artworks are becoming vital for digital marketing.

Around last year, a photo editing application called Deep Nostalgia by MyHeritage took the internet by storm. It can bring old photographs to life by enhancing their quality, integrating animations and colorizing them, using deep learning AI. As we head into 2023, relatively new code bases like Stable Diffusion and OpenAI’s Dall-E 2 have the capabilities to generate output with text descriptions that can transcend the quality of original pictures.

For marketers, the advanced AI technology can be a game-changer, with use cases like generating compelling visuals for blog posts, social media, etc. They can save time, resources, and money on graphic design, stock images and costly photoshoots.

In this post, we will share six AI-powered apps with amazing visual creation capabilities to strengthen your marketing.

1. Magic Eraser

Magic Eraser is an AI-enabled application that allows you to remove backgrounds and unwanted elements from images. All you need to do is choose a picture, select the part you want to remove using the Magic Wand tool, and save the edited version in JPEG or PNG.

In addition, Magic Eraser offers the following features.

Beautiful image collage creation facility
White background to highlight your product
Blur, color, and 3D to control the shadow on your image cutouts
Access to thousands of pictures to add custom backgrounds

True to its name, Magic Eraser makes it simple to edit pictures for marketing purposes with a few clicks.

2. Photoleap

Photoleap is an all-in-one AI-powered photo editing app available on iOS. The Android version currently only supports text-to-image (more on this below), but additional image editing capabilities are in the pipeline. Developed by Lightricks, the software shop behind visual content creation tools Facetune and Videoleap, it’s a state-of-the-art tool packed with features that let you:

Enhance old, low-quality photographs
Colorize black and white photos
Change the colors, weather, and seasons
Animate photos to create engaging videos and GIFs
Remove and replace unwanted elements in the background
Merge photos and add exposure, fonts, filters, layers, stickers, and effects
Turn simple photos into artwork

The latest version of Photoleap includes prominent buttons for “instant edits,” to make many of the above processes extra accessible and easy.

Arguably, however, Photoleap’s best feature is its intuitive Text-to-Image AI generator that enables users to turn ideas into unique images. With this feature, users can let their imagination run wild – write a description, click “generate,” and get the perfect illustration.

Type “woman walking on the road” in the textbox, and within a few seconds, voilà – you get a beautiful picture reflecting the description. What’s more, you can use its “replace sky” feature to transform an image into more beautiful artwork by changing the weather, colors, and seasons from the background. Besides, you can leverage Photoleap’s library of tools, including filters, stickers, fonts, and effects, to amplify your brand aesthetic.

All in all, Photoleap offers versatile and powerful image editing features. No wonder, Photoleap has over 30 million downloads and a vast community of happy creators. The user-friendly features of Photoleap keep creators coming back for more.

3. remove.bg

Primarily focused on removing background for images, remove.bg deploys AI to work its magic. Drag and drop a picture of your choice into the background remover tool, and within five seconds, witness the stunning results.

You don’t need additional tools to alter images or pick pixels. The AI detects the foreground and the background to generate stellar visuals. You can then use the app to apply new backgrounds at scale.

Compatible with both Mac and Windows, this app is also fully integrated with Photoshop and available on the web. Streamline your workflow and supercharge productivity by adding this AI application to the marketing mix.

4. Canva

Another app for creating gorgeous artwork is Canva. This is a freemium, template-based image layout editor, which comes with its own stock photo libraries. What’s more, the new version lets you turn ideas into stunning, one-of-a-kind images with a generative AI engine. Enter text prompts, select a style, and Canva will create original visuals for you to include in your layouts.

So whether you’d like to create a social media post depicting a bird flying across the sea or a spaceship on the moon, the application interprets and creates what you need.

Play around with fun filters to enhance images. Spruce up images with graphic design elements from Canva’s free media library. Add vectors, stickers, text, frames, and more to your AI-generated image.

Overall, Canva is a user-friendly app that marketers can deploy to create high-quality visuals to supplement their marketing efforts.

5. Let’s Enhance

If you’re looking for an end-to-end solution to upscale anything from old images to digital art, from landscapes to portraits, from product images to well-designed logos, Let’s Enhance is the right tool for you.

With this AI-powered tool, marketers can enhance low-quality website images and resize them for multiple devices to improve user experience.

For example, if you are promoting an ecommerce business, Let’s Enhance allows you to:

Create sharp and clean product pictures with AI image processing algorithms
Improve the lighting and colors of your images without manual editing
Meet the pixel dimension requirements of any marketplace

Let’s Enhance also offers a tab for presets, which edits the images to suit industry standards. For instance, if you select the ecommerce option in the presets, the AI-powered software will edit your picture as per modern ecommerce image standards.

In addition, it offers a “batch processing” feature that can color-correct and sharpen 20 visual assets simultaneously.

Let’s Enhance deserves a try if you want to create professional-looking photos to scale up your website and social media game.

6. Image to Cartoon

Cartoons can be a great way to inject a bit of amusement and humor into your marketing strategy. When used cleverly, cartoons can help grab user attention, build brand awareness, improve brand perception, and boost sales.

Image to Cartoon is an excellent AI tool to convert images to caricatures and boost audience engagement. Upload any image you want to convert into a cartoon, and the software will automatically generate output in five seconds.

The best part? The tool clears all the images within three hours to safeguard the user’s data privacy. If you want to introduce a fun element to your marketing strategy, you should embrace this app.

7. Picsart

Picsart is an all-in-one content creation and editing platform that comes with a tremendous amount of features, even in its free version. Its powerful editor makes it possible for graphic design newbies to remove backgrounds, touch up images, and create stunning collages.

That’s because Picsart uses sophisticated AI algorithms to make complicated editing and content creation tasks a breeze. Whether you want to use the AI image creator or a template, you can instantly turn your inspiration into creation with single-click tools.

Designers can use Picsart on any browser, or you can download their intuitive app if you’re always on the go. If you’ve been looking for a way to simplify the design process, you’ll be pleasantly surprised by the amount of functionality Picsart brings to the table.

Wrapping Up

The shared AI-powered applications can help marketers and web designers optimize digital marketing efforts. Advanced AI features like text-to-image conversion, background removal, and different image enhancement tools can help in seamless creative ideation.

Choosing the right tool can help you get ahead of your competition by leaps and bounds.