Your brand may be your brainchild, and your business may exist thanks to many generous investors, but your future and your reputation will persevere only because of your workforce. As a business owner, you already know how vital it is for your employees to feel valued, empowered, and encouraged every step of the way. Treating

Erp software

If you are a business owner, then you employ a variety of software to help run that business efficiently. This is known as your Enterprise Resource Planning (ERP) software. However, are you yet to make the step of taking that software to the cloud?  Until recently, it was commonplace for businesses of all sizes to

Blockchain technology really kicked off with the success of cryptocurrencies, although it was first described back in 1991. It is the platform that is behind Bitcoin’s success story. “Blockchain” has become a household word for the many startups in IT sector, but more and more entrepreneurs outside the industry are seeing the benefits of it.

Web Hosting

When you create your first website, there are so many things you have to control. You have to make the design look amazing, work on user personas, and plan out the marketing campaign. With all that hustle, it’s easy to forget about choosing a good web hosting. Stop for a moment and give the web

email campaign featured

New and exciting developments can pique the interest of a tech-savvy digital marketer, but when it comes to tried-and-tested reliability, nothing beats running an email campaign. The number of daily emails sent worldwide is projected to hit more than 300 billion by next year, and it’ll only go up from there.  Email marketing isn’t staying

The smart home idea is gaining popularity these days, with lots of famous companies working to improve this technology and create connection with the smart city. Without automatization, the future will be bleak. Singapore, London, Seoul, Berlin, Tokyo… What do these cities have in common? Technologies that have become an important part of city life.

A Comprehensive Guide to Content Marketing for Small Businesses

This year has brought newer and better technology, to be certain. And the best thing about this? Small businesses will have access to data and marketing tools that will level the playing field even more than before. While the concepts of good content marketing strategies have not changed, the specific methods of putting those concepts into

If you are experiencing high bounce rate, this article is for you. It has put together 7 common reasons for a high bounce rate and how you can deal with it and increase sales. Have you ever landed on a website and then decided to leave without browsing any further? Well, you bounced. There is

AI in marketing featured image

Marketing is using artificial intelligence (AI) for some time now. In this blog post, we will examine some of the use cases of AI making marketing more efficient and solving some of the oldest marketing challenges. The future is here, and it’s very smart and chatty. For the longest time, people have assumed that artificial

CMS Featured image

What is a CMS website? It is a software that assists in the organization and presentation of content on a website. The main purpose of the CMS or “Content Management System” is to enable users to create and edit a site. The tool makes it possible for you to manage how content such as text