A Guide To Digital Business Cards

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November 29, 2022 Marketing

Technology has contributed to various changes in the business sector. For instance, it has affected how networking is done. Networking involves meeting with people and exchanging information. It’s essential in business growth as it helps you get new customers and potential partners and learn better ways of managing your business.

Back then, networking was partly done by distributing paper business cards around. However, with technological advancement, you don’t have to walk around with traditional business cards. Instead, you can upgrade to digital business cards.

If you’re unfamiliar with digital business cards, you’re in the right place. This article defines digital business cards and explains how you can create them. It also elaborates on the benefits of digital business cards, including affordability, unlimited space, and many more. Continue reading to learn more.

What Are Digital Business Cards

Digital business cards are also known as smart business cards, virtual business cards, or electronic business cards. Like traditional business cards, they contain information about your company or organization, such as who you are, your contact information, what you offer, and so on. Unlike traditional business cards, digital business cards are easy to create yourself.

How To Create Digital Business Cards

Here are the steps in creating your very own digital business card:

1. Choose An App To Use

There are various card-making apps out there. Some apps are totally free, some offer premium features, and some need to be paid monthly.

The app you choose to work with depends on various factors. For instance, you may want multiple digital business cards for different purposes. You can have other cards for the departments in your organization. You can also make event-specific business cards to avoid confusion. You can even make digital business cards for your business partners and customers.

After choosing an app, proceed to download it and create your account.

2. Decide What Information To Include

As previously mentioned, digital business cards are a representation of your company. With digital cards, you can add a lot of other information, such as multimedia (e.g., pictures, videos, animations), on top of the basic information, like your organization’s name, contact information, logo, location, website, and social media handles. You can even include the awards and badges you’ve received.

3. Share Your Digital Business Card

How you share your card depends on the app. Some apps support sharing through a QR code, popups, email, SMS, or other messaging apps. Upon sharing, the recipient will see your card on their device, and then they can save it as a virtual contact file (VCF).

Keep in mind that the more accessible your business card is, the higher the chances of creating new business leads and sales.

Benefits Of Digital Business Cards

Do you need a digital business card? The following points may help you answer this question.

1. They’re Less Costly

Traditional business cards are costly because you spend money on buying papers and hiring a printing service company. The more business cards you need, the more money you’ll pay. Digital business cards don’t include this hassle.

Also, if you need to edit traditional cards, it will be an all-new different transaction with the printing company, so you’ll be spending more money. Editing digital business cards is easier as you only need to log into your account and make the necessary changes.

2. They Have No Space Limit

Paper business cards limit the amount of information you can include because of the limited space. Also, overcrowding paper business cards with information may make them look unprofessional. On the other hand, you can add as much or little information on your digital business card, depending on your preference.

3. They Support Contactless Sharing

Today, most things in the business world are done digitally. For instance, meetings are held virtually, customers order products and services online, and many more. Since personal contact has been minimized, it’s better to have business cards that can be shared online or digitally.

4. They Allow You To Exercise Your Creativity

Since you’re the one who creates your digital business cards, you can take this as an opportunity to see how creative you can be. Your creativity shows in the card’s background design, custom graphics, logo, and other visual elements. However, creativity aside, don’t forget to ensure that the final product relates to your brand.

Who Uses Digital Business Cards

There are several types of businesses and individuals that use digital business cards:

Real Estate Agents

When purchasing a home, various processes are involved before the keys are handed to the buyer, like discussions to ensure everything is done right and all the parties are on the same page. Meeting in person every time can be tiresome, especially when the other party is busy with other work or living far away. For convenience, real estate agents give digital business cards to clients so they can have an easier way of keeping in touch.

Medical Professionals

Medical professionals include both staff members and doctors. Apart from offering health services, medical professionals are sometimes required to verify their credentials to ensure they qualify for work. Also, medical facilities may need more funds to keep things running. Therefore, medical professionals look for sponsors and establish partnerships to raise funds. Digital business cards make correspondence easier because contact information is automatically added to the recipient’s contact list.

Sales Professionals

Sales professionals include sales directors, representatives, and managers. These professionals work together to achieve their sales targets. One way of doing so is getting in contact with as many clients as possible and educating them more about their products. Online platforms make reaching out to target markets easier than ever. Digital business cards make connecting and following up with potential clients faster and hassle-free.

Wrapping It Up!

Networking is beneficial in businesses as it helps attract more customers and partners and teaches better ways of running your business. However, technological advancement has changed how networking is done. Digital business cards are taking off.

Start using digital business cards today. Then you can decide whether your organization is missing out by not having them.