Attract Customers To Your Online Store With These 4 Strategies

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March 28, 2023 Marketing

Attracting customers to your online store is crucial to increasing sales and return on investment (ROI). This helps in maintaining business operations and growth. Yet, every online business can, at times, find this challenging.

There are many reasons why online stores find it hard to attract and target customers. Maybe they failed to adapt to customers’ changing wants and needs. It’s also possible that their customer service is not enough.

Luckily, there are still ways to address this issue. Consider the following information if you own an online store.

1. Design Your Website Properly

Proper website design enables you to give a great first impression about your online business. Providing a good user experience and more straightforward site navigation is also possible. These benefits help in attracting new customers.

If you want to start with this, you can hire eCommerce website specialists to design your site. They have the knowledge and expertise to do such a task. Yet, you can consider these two steps if you want to do it yourself:

Keep The Website Design Simple

It’s ideal to maintain a simple online store website. Adding unnecessary elements to your site, such as excessive banner ads, colors, and pop-ups, can all hinder making sales. The reason is that site visitors will likely have a bad user experience.

Use Responsive Menus

There are lots of online traffic coming from mobile devices. Thus, designing responsive sites that visitors can smoothly access through such devices is crucial. To start with this, you can employ expendable mobile menus. This design prevents your site’s menu from going out of the mobile web browser’s frame. It also prevents clutter.

2. Optimize Your Blog Content

Your online store must have blog content. Through these pieces of content, it’s possible to improve brand recognition and website traffic. To attain these ends, one step to take is to optimize blog content for search engines.

Content optimization or search engine optimization (SEO) ensures you write and technically generate content that a large audience will notice. This is achieved by allowing search engines to rank such pieces of content. Content optimization is also possible by offering a positive user experience whenever readers visit such types of content.

The following are some steps that you can take to optimize your blog content:

Focus On Keyword Research

To start, you can search for target keywords that you can rank for and have traffic potential. Some tools can help you with this. For instance, some feature keyword ideas in which you can enter a seed keyword and attain a list of relevant keywords which show their SEO difficulty and potential volume.

When doing this, ensure that the keyword you choose relates to the topic you’re writing for. This keyword must also have enough traffic and a keyword difficulty you can rank for.

Gather Backlinks

Backlinks are links that are inserted from one site to another site’s page. Search engines consider backlinks as a sign of a site’s reliability. Pages with the right number of backlinks often rank higher in organic search results.

Here are some ways to obtain backlinks for your online store’s pages:

Conduct resource page link-building
Ask to guest blog to insert links from your resources and studies, among others
Conduct affiliate link-building

Other ways to optimize your blog content are to improve your content structure, speed up your site’s speed, and add visuals.

3. Retarget Your Ad Campaigns

If you want to find a way to reach your customers and those that visited your site but failed to convert, you can conduct a retargeting ad campaign. An ad retargeting campaign involves targeting various prospects or customers through online ads placement or display ads, among others.

To start with retargeting your ad campaign, some steps that you can apply are the following:

Cross-Sell Your Products

You can retarget your ads to cross-sell products. If you’re unfamiliar with the term, it’s a marketing strategy in which you promote related products that might interest potential customers.

Encourage Customer Loyalty

Ads retargeting is especially helpful in nurturing customer loyalty. You can send retargeted ads that offer discounts to people who purchased at least once from your online store. This can motivate them to buy from you again.

Eventually, retargeting your ad campaign ensures you’ll attract existing and new customers, leading to better profits, sales, and conversions.

4. Offer Flash Sales

A flash sale is a promotion or discount given for a shorter period. It aims to motivate shoppers to buy products immediately before the time expires. Thus, it relies on providing a sense of urgency. When shoppers urgently buy your goods, it’s likely to increase your sales and attract new customers.

Likewise, there are specific periods for conducting flash sales, such as:

Before A Holiday

During a holiday, it’s likely that consumers will receive a lot of promotions from various businesses. This causes them to have sales fatigue. It also results in more competition from other online stores. Thus, it’s best to have flash sales before a holiday to ensure more shoppers will consider such sales.

After A Holiday

You might see that order returns increase whenever a holiday ends. This isn’t a surprise, as consumers want to return unwanted gifts. For this, you can offer sales after a holiday to limit the impact of product returns. This also leads to more loyal customers.

Once In A While

It’s not ideal to offer product sales monthly. This can ruin buyers’ sense of urgency, as they’ll consider there will be more time to buy products at a lower price. Thus, you must do this occasionally, such as during Christmas, Independence Day, or Thanksgiving.

Final Thoughts

A significant factor in growing and maintaining an online business is attracting customers. For one, this leads to more sales and ROI. However, this can be tricky sometimes, and you must know how to do this properly.

Luckily, there are strategies for attracting customers. You can design your website correctly and optimize your blog content. Retargeting your ad campaigns and offering flash sales also help. You can always revisit this article whenever you need help attracting customers.