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Top 10 Best Brand Protection Services
Effective brand protection is vital in the current age of eCommerce. Scammers across the web are using counterfeiting and fraudulent tactics to take advantage of brands and their customers. While businesses can rely on their own internal systems of security for some protection, the best way to safeguard your interests is to use a specialized brand protection service.
So, what are the best protection solutions on the market today? And, what factors should you consider before you make your choice? To ensure you take the right path for your business it is important to stay as informed as possible.
In this blog we’ll be delving in to the top 10 best brand protection services by highlighting a few key topics:
- What is brand protection service?
- Top 10 best brand protection services
- Key factors to consider when choosing brand protection service
What is brand protection service?
A Brand Protection Service is a solution that businesses can use to protect their brand, intellectual property (IP) and reputation from attacks by counterfeiters, scammers and fraudsters. Brand protection solutions are used by many businesses of all sizes to safeguard their digital content and deter bad actors.
The best brand protection vendors embrace modern technology like automation, artificial intelligence (AI) and machine learning. Their solutions will be filled with a variety of brand protection tools designed to work in combination to provide comprehensive and proactive protection.
Top 10 best brand protection services
1. Most recommended: Red Points
Red Points is a digital revenue recovery platform with a variety of solutions to help brands protect their content and safeguard revenue. Red Points’ Brand Protection Services is a leading solution to help brands find, track, and remove counterfeit listings sellers. They are a top choice for businesses because of their ideal combination of experience, expertise and useful features.
Red Points stands out from other solutions owing to the way they use machine learning and AI technology to refine their search for fraudsters. They have also optimized their takedown process with automation power and a smart system of validation. With a flat-fees model and a non-stop approach to protection Red Points is also an extremely cost-effective option.
With over 1,200 customers, Red Points is the most trusted brand protection solution worldwide. Its client base includes some of the world’s largest brands spanning all five continents, with several Fortune 100 companies among them. These include notable names such as Puma, Electrolux, Fila, Real Madrid, Lowa Sportschuhe, and SEAT.
2. BrandShield
Brandshield is a brand oriented digital risk protection tool. Their software is designed to defect and remove online scams. Through robust technology they will scan the internet for you to find and analyze potential threats.
Brandshield’s Brand Protection service uses AI and machine learning to find, monitor and take down infringements ranging from counterfeits, brand impersonators and gray market dealers. When it comes to removals they have a success rate of over 98%. Their experience within the industry makes them an ideal solution for many businesses worried about protecting their brand.
3. Smart Protection
Smart Protection is a global brand, product and content protection company. They are focussed on driving online sales and safeguarding your reputation.
Their brand protection solution allows clients to gain comprehensive visibility of potential threats within digital channels via 24/7 monitoring and enforcement. They use AI technology to scour the internet, ensuring that you can uncover any misuse or fraudulence that affects your brand.
4. BrandMonitor
BrandMonitor works online and offline to safeguard brands from unauthorized sales, counterfeits and intellectual property abuse. They protect over 450 brands with a brand protection solution that embraces the best technology available.
They comb online marketplaces, social media, apps, search engines, NFT marketplaces and global domain name databases to find fakes. Their detection process is powered by machine learning, logo detection and product recognition.
Once they reveal potential fakes and scams they allow you to set up rules for automatic enforcement, ensuring that your brand has swift and effective protection.
5. OpSec
OpSec are experienced operators within the brand protection industry. For many years they have been defending businesses against scamming and counterfeiting threats worldwide. They are experts at linking their online and offline protection efforts to ensure that businesses can have a comprehensive defense against bad actors.
OpSec’s brand protection service has features tailored to fight against counterfeiting and copyright infringement. At the same time their solution allows you to strengthen your licensing, recognition and registration processes.
6. Zerofox
Zerofox is a unified external cybersecurity platform that supports brands from protection to response. Their mission is to curb the ability for cyber-attacks to operate freely by exposing, disrupting and taking down the threats they pose. They protect over 10,000 brands across finserv, retail and more.
Zerofox’s brand protection capabilities include holistic brand coverage, scalability and AI-based analysis. Additionally, through automation they help business takedown infringing content as quickly as possible
7. Bolster
Bolster is built around a deep learning-powered brand protection platform that delivers automated protection from phishing sites, scam content and copyright infringement. They are trusted by leading brands including Uber, Dropbox, Booking.com, Change.org and Coinbase.
Their brand protection solution allows you to execute fully-automated zero-touch takedowns within minutes. With continuous monitoring and AI-driven real-time detection they can help your business uncover threats 24/7. On top of all that Bolster has full dashboarding to help track your brand’s coverage and receive insightful data points.
8. Corsearch
Corsearch combines AI-powered technology and decades of industry expertise to provide elite brand protection solutions for a variety of businesses. Their clients include Unilever, Mondelēz and Decathlon.
Their brand protection solution includes coverage for counterfeits, brand abuse, distribution threats and online and offline disruption. Image search technology and automation rules ensure that they can support your desire to find and takedown bad actors wherever they are operating.
9. Scribos
Scribos digital brand protection platform is trusted by companies like Nivea and Mercedes-Benz to deliver 360 degrees of protection against scammers. Their mission is to fight counterfeiting, gray market activities and overproduction, while opening avenues for customer interaction.
They accomplish this through a combination of constant monitoring, intelligent data analytics and takedown support. Within their digital platform you can tailor your protection through their authentication, interaction, ordering and licensing modules.
10. PhishLabs by Fortra
Phishlabs by Fortra aims to provide digital risk protection through curated threat intelligence and complete mitigation. Their brand protection solution looks to safeguard reputable brands on the web, social media and across digital advertisements.
Their brand protection capabilities include continuous automated data collection, expert mining methods and API integrations. With their solution businesses will be able to streamline the takedown process and quickly protect their brand from external threats.
Key factors to consider when choosing a brand protection service
Each of these brand protection services will help to safeguard your brand. So, how can you choose between them? Here are a few key factors to consider when choosing a brand protection service:
- Scalability and flexibility
Can the solution adapt to your business and your goals? Scalability is crucial for businesses, especially if you have growth ambitions. You need a solution that will be able to cope with your brand expanding and deal with a high volume of potential infringements.
Equally, the brand protection service must also be flexible enough to deal with cases that span across marketplaces, social media, databases and apps. The ideal solution will be able to respond to your needs and continue to deliver results over time.
- Integration capabilities
The best brand protection solutions will be able to integrate with existing symptoms and platforms. Most businesses will already have a suite of tools and platforms that handle customer interactions, product listings and marketing. Ideally, the brand protection service you choose will work alongside these existing systems and provide you with a complete protection strategy.
- Comprehensive coverage
You should also consider how wide-rangining and in-depth the coverage is. The best solutions will ensure that you have comprehensive anti-fraud and anti-counterfeit coverage across multiple online channels. This means monitoring and take downs throughout a variety of ecommerce sites as well as social media, apps, and domain name databases.
- Advanced data analytics and reporting
Advanced data analytics and reporting technology will also be key to determining your success against scammers. The top brand protection solutions will have sophisticated data analytics that will provide you with actionable insights.
Equally, you should look for protection services that have reporting features. Up-to-date and in-depth reporting will help you understand your coverage and make smart decisions.
- Robust enforcement and takedowns
The brand protection service you opt for in the end must have proactive enforcement and takedown mechanisms. For many, the ultimate goal of online brand protection is the removal of infringing content from the web.
Therefore, it is vital that you consider the success rates of enforcement and the speed with which their solution takes down scammers and fraudsters. Considering all these elements will help you make an informed decision when it comes time to choose a brand protection service for your business.
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