Starting a digital agency is something that has crept into the mind of many marketers and freelancers at one time or another. It allows you to build your own team, help businesses around the world and be your own boss.
Unfortunately, it isn’t always the easiest thing to do. There are a lot of challenges and, while it can be lucrative, the journey isn’t always an easy one because it can be full of roadblocks. Thankfully, there are some things to keep in mind and consider that can help you find success with your new digital agency, and this article is going to go over a few of them.
No agency can survive without clients. They will be your lifeblood and without a steady flow of new and existing clients, making money will prove difficult. The quicker you realize that everything revolves around your clients, the better.
You need to do all you can to keep clients around and keep them happy. Provide them with great service, listen to their suggestions and requests, and go the extra mile to assist them when they need it. If your clients are unhappy with anything, they won’t hesitate to jump ship to your competition.
Your digital agency also needs to become experts in managing client expectations to keep them happy and on the same page. If you focus on the profit more than the people you help, you may not reach the heights you could have otherwise.
Your business model is another important aspect of your new agency. This is essentially the way that your business will make money. There are several different business models that companies can have in place. There are subscriptions, flat-rates, commissions and several other options for how your agency will make a profit.
Each will have their own pros and cons and the best option for you will depend on what services you provide and your unique preferences. Be sure to consider multiple offers, and test a few out before deciding which is right.Something else that you could do is get inspired by other successful digital agencies, such as Tactica, Pittsburgh SEO Company.
In addition to your business model, you also need to think about the services that you will offer. This could be web development, SEO, writing, web design and several others. Focus not only on your speciality and what your team is proficient in, but also what is in-demand and what you enjoy doing day in and day out.
Few things are as important to the success or failure of a company as hiring. You need the right team and staff around you to succeed with your digital agency. Your employees will be providing services, offering customer service and representing your agency in a variety of other ways.
Your team should be talented and educated, but also be a good cultural fit. They should believe in your mission and values, and work well as a unit together. This is why the interview and onboarding process is so important, as it can help you make sure you found the right people.
Also, having poor hiring techniques and not looking for the right fit can lead to a lot of turnover. While employees quit from time to time, retaining talent is much more affordable and efficient than hiring new workers, so always do your best to hire well.
One of the best ways to keep employees loyal is to ensure they are happy. You can do many things to ensure this is the case such as offer a fair wage, provide a good work/life balance, make sure the employees are heard and provide them opportunities to develop new skills and expertise. If your employees are unhappy, underpaid and unfulfilled, don’t be surprised to see them go elsewhere.
No matter whether you are a remote agency or one where everyone works in the same office, tools and technologies will be your best friend. There exist hundreds of different tools out there that aim to help businesses boost profits, reduce wasted time and generally ensure they have a more streamlined and efficient operation.
There are tools to help your team communicate, tools to help manage products and even tools that allow you to track the performance of employees. Many will be free, and some others may come with a cost. However, think of this cost as an investment as many of these tools can do a lot to help your business thrive.
Also, don’t feel pressure to try or buy every shiny new tool that releases. While you certainly should use a couple, many agencies get sucked into trying a variety of tools that don’t offer them a lot of benefits. The last thing you want is to get stuck paying for a ton of tools you never use.
Organization is a crucial part of every agency and business under the sun. if you are disorganized, tasks can get missed, things can get misplaced and roles and duties can get confused. All of this can lead to a lot of wasted time and money trying to figure things out that should have been organized from the start. This is true for companies of all sizes, but especially as you get larger.
As a result, you need to do all you can to always stay organized. This is especially true when it comes to your finances. Come tax time, disorganization can lead to plenty of reporting mistakes and issues that can lead to fines and other penalties.
Also, being disorganized in regards to your finances can make it hard to accurately track and/or predict things like your profit, your costs, revenue and more. Do your best to keep and maintain detailed and accurate records, and keep them in a safe place that is organized well.
As you can see, there are a lot of different things to consider and think about when creating your own digital agency. We hope this article and the tips included can help you successfully launch your agency.