Living in the Digital Age Requires a Solid Social Media Presence

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December 22, 2022 Marketing

Marketing without social media would indeed be possible, but it wouldn’t be as effective. That’s why increasingly more businesses are making efforts to cultivate an adequate presence on the right networks.

Regardless of your company’s size, developing a solid social media presence should be one of your top priorities. Living in the digital age not only refers to an increasing number of consumers looking for brands online but also many people making a buying decision based on this very content shared on your social networks. Social media is a powerful tool for e-commerce brands and businesses, as it allows them to have a voice in this vast market space and stand out from competitors.

Nonetheless, it’s not enough to create an account and publish content from time to time – being on social media also involves maintaining and growing your presence. Thus, a clear-cut strategy in this regard is needed.

This article explores ways to take your social media presence to the next level and enjoy business success in this often-challenging age of digitisation.

Find your ideal platforms

It’s important to be on social media, but it’s all in vain if you’re not on the right platforms. So, before delving into social media marketing strategies, ensure you first determine your target audience. For this, it’s recommended to take various surveys and build customer personas. Researching your audience demographics and asking people about the social network they mainly use is the first step in building a strong online presence. After this information is clear, proceed with choosing a social media channel that aligns with your potential clients. For example, if your customers are mainly from the Gen Z cohort, your ideal platform would be Instagram, as approximately 33 percent of this network’s users are between the ages of 25 and 34. Instagram and TikTok are usually great for reaching younger generations, while Facebook is typically targeting millennials and older generations.

Nevertheless, this isn’t a written rule. The choice of your ideal platform will also depend on your business type. Suppose you run an essentially visual business such as an advertising agency or an interior design firm. In that case, it becomes evident that the platform you should direct your attention to is Pinterest.

It goes without saying that social media channels such as Twitter, Facebook, and LinkedIn can be used to promote almost all kinds of businesses since they’re all extremely popular.

Develop a consistent posting schedule

Once you create a social media account, it’s not enough to post something once in a while. The recipe for success when it comes to social media marketing is to be consistent. That means you should post and interact with your followers regularly, as well as comment on posts whenever you have the occasion. Driving engagement doesn’t come overnight, but if you’re serious about your research, it’ll do sooner than you think. Start by taking into account the number of hours your team allocate to social media advertising per week. That will shed light on how many posts are reachable for your business. Then, you can plunge into social media analytics to learn the time of the day or week your audience is most active. Surely, you can do all that alone, but it’s more advisable to seek professional help, just as you should turn to link-building experts from reputable agencies like https://seeders.agency.

Have a link-building strategy in place

Since SEO is the future of online advertising, you should use it to enhance your digital presence. A critical part of SEO is link building, as it helps brands and businesses leverage their local and global SEO rankings by reaching more visitors to their sites. This technique generates relevant and meaningful links from authoritative, reputable pages back to a particular organisation’s site or social media presence. It has proved its necessity multiple times, as links are one of the main factors determining a site’s relevance. Thus, a company that has the right number of links – high-quality links – indicates that its content is valuable to the masses.

Building backlinks for your corporate page is an artful and tricky task. That’s why collaborating with a link building agency makes more sense. People in the field have the necessary expertise and tools to build purposeful links relevant to your business or brand. Besides, they’ll let you prioritise other business operations, so each party gains advantages.

Focus on customer service

Social media hasn’t been intended to be a customer service platform, but if you turn it into one, you have nothing to lose. It’s common for people to ask for advice on a product or service directly on the social media of the company selling it. So, instead of letting your customers wait hours for a response to their problems, provide them support by addressing their issues in the chat of the social media channel used.

A social media platform isn’t only about sharing pictures and videos – it’s about interacting and forming meaningful business-customer relationships. Thereby, you don’t only attend to your clients’ complaints but also positively impact your brand’s public perception. The truth is that responding to customers’ requests effectively and rapidly is quite rare these days, so you can be the one who makes a tangible difference.

Provide meaningful content

Creating content might be the most challenging part of this story, but it’s also the most interesting. It’s time you put in the energy to resonate with your actual and potential customers, so what you share can make or break your client reaching potential. But don’t get discouraged – usually, the only things you should rely on are relevance, honesty, and straightforwardness. Consider sharing things such as team photos, infographics, blog posts, and videos. Visuals are a great tool for alluring consumers, so ensure you reap their benefits. You can develop graphic templates, choose colours, fonts, and logos that align with your business speciality, and customise high-quality photography rather than relying on generic imagery.

Digital marketing isn’t easy, but it’s reachable if you consider these top-notch social media tips.