Outsourcing SEO Services: How and When to Outsource Your SEO

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December 27, 2022 Marketing

If you are in charge of marketing for your business, then you are well aware of the time and effort required to maintain a website or develop content. In light of this, you know how upsetting it is when your content fails to connect with the intended audience.

One option to think about is SEO outsourcing or the outsourcing of search engine optimization services to a specialized SEO company. In this post, we’re sharing three signs to help you know that it is time to outsource SEO services, as well as tips on how to hire the right SEO agency.

When Is It Time to Outsource SEO?

The following advice is a summary of three frequent situations that prompt business owners and marketers to outsource SEO services and hire an SEO agency.

1. You don’t have in-house SEO expertise

If nobody on your team has experience with SEO or is a designated SEO specialist, it will take a lot of time and effort to optimize the content on your own. SEO is a challenging activity that is prone to search trends and algorithm changes. In fact, more than 60% of content marketers cited changes to search algorithms as their main concern in 2022.

Outsourcing SEO services and hiring SEO experts who not only possess the essential knowledge and have experience using the most cutting-edge SEO techniques is the best way to keep your content competitive. In addition to saving you time on your regular responsibilities, an SEO company can also save you the time it takes to develop an SEO plan and train your team. For example, SEO for law firms requires a deep understanding of the legal industry and the specific keywords that potential clients are likely to search for. An SEO company that specializes in law firms can help you develop a targeted SEO strategy that will help you attract more qualified leads.

2. Your website traffic has dropped

Any decrease in the number of website visitors or engagement levels can be demotivating, but if the problem continues for a while, it can also seriously harm your company. If there isn’t any traffic to your website, there won’t be any interest in your goods or services, which means you won’t be making any sales.

Broken links, keyword cannibalization, and changes in search trends are just a few factors that might contribute to a drop in traffic. A company that specializes in SEO will help you solve this problem by doing an SEO audit and formulating long-term plans for sustaining organic search traffic.

3. You simply don’t have enough time for SEO

If you are running a business, you undoubtedly already do more than you should. You simply can’t afford to add SEO to your to-do list. By outsourcing SEO services and delegating your SEO to experts that do this for a living, you can save yourself time and money while focusing on other important tasks and growing your business.

How to Hire the Right SEO Agency

The best way to outsource SEO services and find the right SEO agency is to ask lots of questions. You can do this via email but it is always better to talk directly to someone from the SEO agency by phone, Zoom, or even in person. For instance, if you’re located in Philadelphia, find a good Philadelphia SEO company and try to make an appointment that will take place in their offices. In-person interviews are much more engaging and can provide you with tons of valuable information. In addition, the company’s office space can reveal valuable clues regarding its professionalism and financial health.

So, which questions should you ask? Here are a few examples to have in mind:

What is your process?

The SEO company you choose should be able to clearly, succinctly, and reasonably describe how they operate. A trustworthy SEO company will not promise overnight results or page-one rankings. This is simply impossible because no one is able to predict the changes in search algorithms. Instead, a strong SEO agency will collaborate with you to establish goals for performance and scope.

Who have you helped?

A seasoned SEO company will have a list of previous clients. Get this list and get in touch with some of the clients that are on it in order to find out more about the campaigns they worked on and whether they are still working with the company. Additionally, you can read reviews to obtain a sense of customer satisfaction and check the SEO agency’s own rankings. If they are not near the top of the page for their targeted keyword, continue your search for an SEO partner.

What tools do you use?

There are numerous SEO tools, including Ahrefs, SEMRush, and Moz Pro. Many SEO companies will also have their own unique tools they utilize in addition to these popular services. Look for an SEO company that is willing to be specific about the tools they use, why they use them, and how.

What are your metrics?

Some of the most important SEO metrics include organic search volumes, keyword rankings, lead conversions, text readability, click-through rate, and bounce rate. Each one measures a distinct aspect of the impact of optimization and is pertinent depending on the scenario. Always inquire about the measurements your prospective SEO provider uses, their purpose, and how they affect performance.

How often do you report?

Data reporting is crucial for measuring the success of any SEO strategy. Some SEO agencies release their findings every day, while others do so every other week or every month. In this case, you should go with whatever feels right for you. While longer reporting periods can demonstrate more progress, they can also omit crucial signs indicating that some techniques are ineffective or require revision.

Final Thoughts

It is important to consider the benefits of outsourcing SEO services, including time savings, cost-effectiveness, increased organic traffic, and scalability.

Choosing a company that provides SEO services doesn’t need to be a risky venture. On the contrary, it can be a positive turning point for your company, as long as you devote enough time and effort to research and assess available providers. Consider all your options carefully before making a choice, and you’ll see your expenses decreasing and your results improving.