Top Three Strategies to Generate Brand Awareness

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June 16, 2023 Marketing

Brand awareness is how you generate leads; in other words, how you get your foot in the door with potential clients. By creating brand awareness, you’re spreading your company’s mission and services to wider audiences. Now, hang on, you might be thinking, isn’t that just marketing? And you would correct— partially. Creating brand awareness is one purpose of marketing. In fact, it’s the first purpose. You have to get your name out there to start generating business. To help you get started, we’ve compiled a list of the top three marketing strategies to generate brand awareness.

First, Define Your Brand and Audience

Before you set off on your marketing adventure, you need to build and define your brand.
This includes creating an eye-catching logo and determining your brand’s consistent visual look— from color schemes to fonts.

The first step is the most basic— what are you all about? What are your values, your mission, and your vision? What services or products do you offer? How are you different from the competition? Who are you targeting? What does your audience need from you? These are all important questions that you need to answer before you can build successful marketing campaigns.

Strategy #1 – Build a Strong Web Presence with Valuable Content

In the modern age, having a strong digital footprint can do wonders for your business. You can draw in customers, build a community, and distribute information. You can leverage social media to your advantage and build an easy-to-navigate website with a firm conversion strategy. You can take control of your Google Business Profile to ensure all information on the search engine is up to date, including contact information, website location, and hours of operation. You can harness the power of search engine optimization to increase your chances of generating leads, and you can engage with your audience.

From Facebook to Pinterest, many of today’s customers are looking to social media and targeted ads to get what they need. They appreciate informational blogs that clearly communicate things within your industry or about your particular product or service. Adding calls to action to this content can help you get higher conversion numbers. They want to see an authoritative voice with good reviews from third-party sites. You can even collaborate with popular influencers by offering them free or discounted promotions to honestly review your brand.

Strategy #2 – Physical Marketing

Customers aren’t going to sign up for an email newsletter or follow your social media if they haven’t been introduced to your brand. Physical marketing includes things like business cards, flyers, and promotional products that spread your company’s information. Physical adverts can often be a hassle for customers, so consider including a QR code that lets them go to your website instead of taking more paper home or having to store it. Useful items like promotional products are more likely to stay in their possession, and every time they use the item, they will be reminded of your brand. Here are a few examples of physical marketing:

Direct Mail campaigns
Flyers on public boards with calls to action and QR codes
Business Cards ready for handing out or posted on public boards
Branded everyday items like eco-friendly tote bags or pens
Apparel with your logo
Sticky notes with your branding
Calendar magnets with your logo
Coupons offering free or discounted products or services to initiate a first purchase

Strategy #3 – Attending Business Events and Conventions

In-person events in your industry or advertising local businesses are a great opportunity to generate brand awareness. You can set up a booth with product or service demos, have physical marketing and promotional products ready to hand out, and network with other businesses and potential customers. You can create lasting partnerships and spread your brand through local communities— you may even make sales or book appointments! Come prepared with a promotional offer to help convert leads.

Business events are also a great way to gauge your competition and learn more about them. By understanding their products, services, and marketing strategies, you can become more competitive in your field. You can also learn from the other businesses present or attend seminars, workshops, and keynote strategies targeted to your industry. By staying up-to-date, you’re more likely to retain customers as you improve your offerings.

The Bottom Line

Creating brand awareness is a major step to getting your startup off the ground or introducing your product or service. You need to have a consistent branding style so that customers learn to recognize you and continue frequenting your business. Always proof your promotional materials to ensure that they are clear, don’t accidentally create offensive words or images if read wrong, and are spelled correctly.