Why Technical SEO Is Important for Your Website

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July 21, 2022 Marketing

Technical SEO means optimizing a website for search engines to improve its organic search results. It is a subset of SEO that focuses on a website’s crawling, indexing, and ranking. A technical SEO audit is important for any website that wants to rank high in the search engines. And here are more details no SEO specialist can miss!

1. You Always Have to Pinpoint Issues in Seconds

An SEO PowerSuite website spider detects all issues momentarily. And there is no time to look for them manually! Remember that the Internet is unstable, and another website might take your place momentarily. So, you want to sustain your SEO success continuously to ensure that your project is always #1 in the niche.

2. Keywords Rank the Site Up

There is no SEO without keywords. First, you must target the right ones (long-tail, low competition) and use them throughout the website’s text, titles, and metatags. Then, you have to monitor their progress in SERP (Search Engine Results Page) to ensure they maintain their positions or improve them.

3. On-Site Optimization Is Never an Option

It is a must! From optimizing the structure and URLs to compressing files, you must ensure that everything functions. On-site optimization is a guarantee that there will be sustainable organic traffic. And its absence means only one thing: letting Google rank your website down to Oblivion.

4. Link Building Can Make or Break Your Rankings

Link building is one of the most difficult and controversial SEO activities. You need to be additionally careful with it and only build high-quality links from relevant websites. That is also one of the most solid and powerful ranking factors.

5. Users Want Fast Websites — Make it Supersonic

A fast website is a good website! Google has explicitly stated that page speed counts as a ranking factor. Furthermore, users are impatient and will not wait more than a few seconds for a page to load. So, you have to ensure your website is as fast as possible. The ideal page loading time is 600 ms. Yet, it will decrease critically when you run an ad campaign. Thousands of guests will scroll the website, and you want the system to be solid enough for that!

6. Mobile Friendliness Contributes to More Traffic

More and more people prioritize their smartphones and tablets for browsing the Internet. And Google has announced that mobile-friendliness is a ranking factor. If you want to enhance your website’s position in SERP, make it mobile-friendly!

7. Indexing Decides Your Position; It Must Be Flawless

The first step for a page to rank is for Googlebot to crawl and index it. If there are any crawling or indexing issues, the page will not rank. You can use Google Search Console to detect and fix these problems.

8. Security Is Important for You and Your Website’s Guests

Google wants its users to be safe, so it favors HTTPS websites. If you have an HTTP website, you should switch to HTTPS as soon as possible. It is a minor ranking factor that can make a significant difference in the long term. Also, an HTTPS website is more trustworthy to improve your organic click-through rate.

9. Broken Links Downgrade Your Website — Eliminate Them

Technical SEO includes pinpointing and erasing all broken links. If there is no work with that component, Google decides that your website does not guarantee a top-notch user experience. So, it downgrades the website’s ranking.

10. Users Must See Positive Comments and Reviews

When you offer a great product or service, users will praise it in the comments and on social media. Google sees these reviews as trust signals that increase your website’s ranking. Technical SEO helps to note all comments and recommendations. Moreover, it will show you irrelevant comments too, and you must ensure no bots are altering the picture of your site.

11. Your Website Should Be Unavailable to Hackers

Technical SEO involves many security measures to make sure your site is safe. You have to protect your website from hackers. If they break into the website, they will damage your reputation and jeopardize the ranking. Google will penalize you if it notes that your website is not safe.

12. The Website’s Uptime Is Indispensable

You have to ensure that your website is available 24/7. Any downtime will result in a loss of traffic and organic rankings. Google favors websites that are always online and penalizes those with many downtimes. Technical SEO includes server monitoring to make sure your website is running smoothly.

13. You Must Monitor The Website’s Progress

You must monitor your progress, no matter how small or big your website is. You need to know how it is progressing and where to improve. Technical SEO provides various tools and methods to track the website’s progress.

14. Google Loves High-Quality Content — Publish Relevant Articles

Technical SEO improves your content’s quality by making it more relevant and targeted. You have to find the right keywords and use them in the right places. Google will recognize and appreciate your effort, ranking your content higher.

15. Snippets Provide More Information About Your Website in SERP

When users search for something on Google, they see many results on the SERP. But they don’t have time to visit all those websites. So, they check out the snippets to see which website can provide them with the information they need. Technical SEO helps you create compelling snippets! Those attract users’ attention and improve your website’s CTR.

16. Include Relevant Keywords in Title Tags and Meta Descriptions

Title tags and meta descriptions are two of the most important on-page SEO factors. They help Google comprehend what your website is about. So, you have to include relevant keywords in them. Technical SEO involves optimizing title tags and meta descriptions to improve your ranking.

In Conclusion

Technical SEO must rank higher in SERP and get more organic traffic. That is a complex process that concerns many factors. But it is worth the effort because it can help you achieve your desired results.