Your Top 5 Digital Marketing Tools to Connect with Distracted Buyers

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December 22, 2022 Marketing

When you are selling your home, it can be an all-consuming task: getting your home ready to go on the market, partnering with a real estate agent, and then finding the ideal buyer. Staying focused can help you get ahead — especially if you have a tight timeline for selling your home. Buyers may have that same focus, but with dozens or even hundreds of options to choose from, depending on the market, they may see one home that they like and then easily become interested in another one. There are some ways to use digital marketing tools to make your home stand out from the crowd.

Stream your open house online

The most common way to market a house for sale used to be an open house, advertised with a sign in the front yard. The idea was that potential buyers would drive by, and stop at homes that they were interested in. In our digital era, in-person open houses are not as popular as they used to be, especially after the pandemic when everything from yoga classes to university courses moved online to keep social distance rules in place. With the pandemic behind us, potential buyers are still intrigued by online open houses. One way to spur buyers’ interests is to host a streaming open house. Marketing the open house online and then hosting it as a live event can attract not only local buyers but even those who are relocating from another city or even another state. Following the trend of social media, streaming can help a home sell fast.

Follow up with potential buyers

Whether you host a streaming virtual open house, or a live one, to help buyers remember your home, you have to follow up, especially when facing a down real estate market. This can be a phone call, an email, or social media message. For in-person events, have all visitors register with their email address or other contact details, and for streaming events require a sign-up page. Following this process will mean that you can give potential buyers that extra contact that they may need to give your home a second look. Working with an agent who has a social media presence can be helpful too. They will use their account to connect with buyers and send quick updates about your home to keep them interested.

Use Instagram, YouTube, and other social media tools

With social media business accounts, platforms like Instagram, Facebook, and YouTube are also tools to connect with potential buyers. Working with your realtor to not only message buyers directly through these accounts, but also to share photos of your home and content in the form of short posts can help to engage with buyers. Previews of a live open house can also be posted here.

Work with an agent media expert

When you are picking a real estate agent, the best strategy can be to ask about their media expertise before hiring them. That covers not only social media, but also their experience with online news sites and blogs. A real estate agent who is quoted in articles and blogs will have the skills to connect with potential buyers virtually.

Network

Expanding your digital network can mean getting access to buyers who you may not otherwise come in contact with. Sharing your home sale across networks can help you connect with buyers who are really interested.

Using the power of digital tools can help any home seller get ahead.