Effective Ways To Drive More Traffic to Your Website

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August 5, 2021 Marketing

One of the most important digital assets you can have for your small business is a website. An appealing and functional website allows you to make a great impression on potential customers and create revenue for your business. Getting a website created by professionals is the best way to ensure no mistakes are made. In most cases, taking a DIY approach to web design will lead to problems down the road that will be hard to fix.

Once you have a website you are proud of in place, you need to shift your focus to driving traffic to it. Accomplishing this goal is not easy, but it is possible with some time, hard work and help from SEO professionals like Redesign. If you are looking for ways to drive more traffic to your website, then check out the great tips below.

Use New Content To Engage With Consumers

Nearly 80% of internet users read blogs on a regular basis. Most people read blogs as a way to educate and entertain themselves. If you want to attract attention from both popular search engines and online consumers, then creating new blog content on a weekly basis is a must. When the blogs are published, search engines like Google will receive a ping alerting them to the fact that new content has been added to your website.

These new blogs will then be indexed by search engine bots. Before you start to create a new blog for your site, you need to define who your target audience is and what type of content they will respond to. Some business owners make the mistake of covering a broad array of subjects on their blogs, but it is usually best to be specific and stay focused.

Ideally, you want to keep your blogs as industry-specific as possible. By doing this, you can avoid alienating your audience with subjects they don’t really care about. Increasing the number of industry-specific blogs on your website is also a great way to position yourself as an industry leader. With this expertise, you can make your business appear more trustworthy in the eyes of potential customers.

Paid Searching

Limiting your online marketing approach to organic searches only can get in the way of your progress. While there are a number of free options for driving traffic to your website, you need to explore paid search options such as Google Ads as well. This option helps you get advertisements for your business at the top of search results pages. If the copy in these advertisements is optimized for your audience, they are more likely to visit your website.

Utilizing the power of landing pages is also important when trying to achieve success with your paid marketing efforts. A landing page is a standalone section of your website designed to provide information about a single subject. This subject is usually a product or service your business offers.

Creating landing pages to coincide with your Google Ads is crucial if you want to attract high-value leads to your website. Improving landing page conversion rates is easy with the following tips:

· Make the copy on the page scannable

· Establish credibility early on

· Include testimonials

· Use attention-grabbing headlines

By using these elements, you can move visitors to your website and onto the next stage of your sales funnel in no time.

Use Social Media

Before doing business with a new company, most consumers will research them online. If you want to make a positive impression on potential customers, developing a presence on social media is crucial. Using popular platforms like Twitter, Facebook and Instagram is a great way to spread the word about the products and services your business offers. You can also use social media to drive traffic to your website.

The best way to do this is by embedding links in posts promoting new blog content or other pages on your website. Sticking to the 80-20 rule is the best way to avoid turning followers off with too much promotional content. This rule basically states that 80% of a company’s social media posts should be geared towards entertaining and informing their audience, while only 20% of posts should be directly promotional.

You can also host contests on your social media profiles to attract attention. The sign-up forms for these contests should be placed on a specific landing page on your website. Not only will this help you obtain contact information from potential customers, it will also help you increase the flow of traffic to your website.

Email Marketing Campaigns

Contact forms should be placed at the bottom of every blog and landing page on your website. Obtain the email addresses of potential and current customers and use them as part of an email marketing campaign to drive more traffic to your website.

Before you start sending out emails, you need to hone in on what you hope to accomplish with the marketing campaign. If you want to sell more products or services, offer the recipients of the email an online discount as an incentive. You also need to focus on developing email content that is easy to comprehend and scan.

Using emails to follow up with new customers is also important when trying to keep them loyal and engaged. These follow-up emails need to be as personalized as possible. Asking the recipients of your emails for feedback, comments and questions is also a good idea. With this feedback, you can optimize your approach to both email marketing and customer service.

It’s Time To Develop a Plan

If you want to have success with online marketing tactics, you have to get organized. Instead of trying to develop and carry out successful marketing plans alone, consider hiring an experienced professional to help you out. Online marketing experts can also help you optimize your current website. With their help, you will have no problem increasing the flow of traffic to your website and generate more leads.