The ABC's and 1-2-3's of Mobile App Marketing

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August 23, 2022 Marketing

Beyond eye-catching graphics and a great gameplay, marketing is what truly writes the destiny of your app, especially in today’s overcrowded market.

But when you are competing against industry giants with millions of dollars ready to back up their marketing efforts, finding the right marketing strategy can feel like a daunting task.

That’s where going back to the basics and strengthening your foundations can help. Start with the mobile app marketing 101 below.

The ABC of Mobile App Marketing

Let’s look at the three main pillars of mobile marketing – and why they should remain your priority throughout your marketing efforts.

Define a Clear Marketing Roadmap

No matter how assiduous and consistent your marketing efforts are, not having a clear promotion roadmap can cause you to misspend your budget on inefficient activities.

Some of the key elements to consider when crafting a mobile app marketing master plan include:

Monetization – your chosen monetization strategy will impact your marketing material and UX. For example, for a free-to-play game, you might need to focus on paid ads and in-game purchases. Oppositely, for paid apps, you can incentivize downloads through sign-up bonuses and free trial periods.

Self- vs traditional publishing – deciding between self-publishing and working with a traditional publisher is one of the main choices you’ll have to make, and it will significantly impact your marketing strategy. Make sure to weigh the pros and cons of each choice before deciding.

User experience – UX is critical for all apps, and your marketing strategy can significantly affect it. This is especially true if you are looking to introduce paid-for subscriptions and services, or in-game ads.

Work With a Mobile App Marketing Agency

Even if you have chosen the independent publishing pathway, you’ll want to partner with a marketing agency that specializes in marketing for web3, mobile apps, and mobile games, such as Upptic Inc.

Outsourcing your mobile app marketing can help you boost your promotion strategy through premium tools, manage expectations with high-quality media, and monitor your results.

Don’t Leave Success to Chance – Review Your Metrics!

Key metrics such as cost per install, customer lifetime value, churn rates, engagement, and retention rate are what determine the success of your marketing efforts.

Continue monitoring the different metrics throughout your marketing activities – and especially when you are A\B testing aspects of your marketing campaign!

Three Steps for a Bulletproof Mobile App Marketing Strategy

The advice above represents the backbone of every marketing strategy. But, in practice, how can you get started? Go beyond the theory with the steps below.

Focus on App Store Optimization

Your app store profile works as a storefront from your app. And, according to a Think with Google survey, the majority of users discover apps through app store browsing.

So, alongside the effective SEO strategies for mobile apps you might already have in place, you should also focus on ASO. App Store Optimization is a process that focuses on maximizing the visibility and discoverability of your app through keyword-optimized titles, descriptive descriptions, user reviews, and localization.

Pick Your Channels Wisely

Google Play Store and iOS App Store are often the first choices of marketing channels for developers. However, there is a wide range of options to explore.

Some of these include:

Generic social media platforms such as Instagram and Facebook
Gamer-specific platforms, such as Twitch and Discord
Discussion groups such as Reddit and Quora
Alternative or smaller app stores, like SlideMe and Amazon App Store
A dedicated website or landing page

If you have promoted a product through digital marketing before, keep in mind that app marketing and web marketing are different. While they might share some of the same principles, there are specific tools, metrics, and channels that are particularly efficient for mobile app marketing.

A\B Test Your Assumptions and Adjust Your Strategy

Even if you have built a deep understanding of marketing principles and techniques, it is never easy to predict what will work for a new product or different target audience.

That is why it is essential to continue tweaking your strategy, identifying the most efficient marketing activities, and keeping up with app store A\B testing.

In any case, outsourcing your mobile app marketing to a specialized agency helps you keep your development team nimble, versatile, and able to pivot into more profitable markets.