Tips for Creating an Effective Video Marketing Strategy for Your Social Media

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December 22, 2022 Marketing

“The beauty of developing a video marketing plan is that you are making it easier for the viewer to be exposed to the information you are trying to communicate.”~ Chris Sandoval

Since you are reading this blog, you probably know how strong video marketing is for enhancing social media games. According to the statistics, 90% of marketers say that social media marketing efforts have helped them to boost their marketing exposure and 75% believe that it has also increased their traffic.

Now, if you are into marketing, then you might be familiar with video marketing. Video marketing is one such strategy that is helping businesses a lot in turning their social media into a game changer. It’s no wonder that organizations are putting a lot of resources to create an effective video marketing strategy.

Well! Video marketing is all about creating, using, and promoting videos to the target audience at the right time. Videos are not just to engage the audience, but also to explain complex ideas in digestible form.

Well! If your video marketing is strong and created as per social media, then you can easily see unexpected business growth. Wondering which things to consider while creating an effective video marketing strategy for social media. Need not fret! This article includes amazing tips for creating video marketing strategies for social media.

Tips to create a successful social media video marketing strategy

Let’s get started…

Don’t miss to set your video marketing goals

Whenever you begin your video marketing strategy, you need to be very particular about your goals. Like for which task you want your video to be created and what you want to accomplish from your video. For example, if you want to create a video to boost your brand awareness, then you need to create a script, strategize the marketing plan, and choose the social portals for promotions accordingly.

Having a goal will also help you choose the right set of buyer’s journeys and build a plan for each stage of the marketing funnel that will further assist you to develop an effective social media video marketing strategy. Also, setting up your goals will help you create an effective call to action

that will help you reach new customers, generate demand for your brand, and drive conversions.

Choose the platform you want to focus on

If you want your video marketing strategy to perform extraordinarily well in the first go, then you need to decide on your platforms.

Many people think that every video can be used on every social media platform. Do you also think the same? If yes, then you really need to work on your marketing strategy. Investing the bulk of your energy on each platform will not make any sense. Indeed, you need to make a solid presence on each social platform, but with the right type of video and content.

For example, on LinkedIn, branded videos, testimonial videos, and explainer videos are more useful, tutorial videos perform well on Youtube, whereas on Instagram and Facebook videos related to careers and entertainment are more viewed. Thus, if you want to increase your brand visibility, you need to be very particular about the video content you create for specific social media platforms.

Use proper format and subtitles

Many times it is seen that marketers share videos without actually taking the format and subtitles into consideration. That is where they are lacking. Adding subtitles and uploading videos in a proper format is one such tip that will make your videos work more effectively on social media platforms.

If you add subtitles to your videos, then hearing-disabled individuals can also watch the videos and make the best out of them. Also, if prop[er format is followed like adding alt text, meta tags, description, etc, then it will help Google to understand what your video is all about and showcase it to the right set of people.

Once you optimize your video for a search like appropriate usage of keywords in your video title, description, etc. then you can see a huge growth in the ranking of your video. So, make sure whenever you post your video, each section is represented appropriately.

Utilize the first few seconds to the fullest

Nowadays, every social media platform is bombarded with videos. People stay on the videos only if they find the first few seconds of the video interesting. If the first few seconds of your video are doing the magic, then you can easily capture the attention of the audience and retain them on your video for longer.

To make the beginning appealing, you can add a little glimpse of the highlight moment or the climax just to make people more curious about the video. Thus, make sure you use the beginning effectively.

Schedule your release in advance

Once you are done with the creation of videos, make sure you define a sustainable production and schedule your release properly. Video content is something that needs to be showcased properly in front of the audience. If released and promoted without planning then it might not generate results as expected.

You need to create a schedule about how many videos you can produce on a regular basis, which type will be shared on which social media platform, and the cost you are going to spend. There are some social channels that favor specific time, and day that captures maximum attention.

Once you develop the pattern of the content and how it’s going to be published and at what time, then you can generate amazing results even in the long run.

Track the video performance

Last but not least is analyzing the video metrics. Indeed, you won’t be able to understand how your videos are performing unless you look at the metrics. Knowing that you are on the right track will not only help you generate quality leads but also allow you to build the social presence of your brand in the long run.

Once you understand which video is most favored by people on social media, then you can easily engage them further with similar content. Thus, make sure you analyze and iterate your videos properly.

The Final say

Creating a video strategy that performs extraordinarily well on social media is not a cakewalk. But if you keep certain points in mind while creating a strategy, then you can easily see your brand in the top searches of Google.

So, what are you looking for? Keep the above checklist in mind and see how you can ace your marketing easily.

About the author:

Danish Wadhwa is an Entrepreneur and Growth Hacker with more than ten years of expertise in Data Driven Marketing. He is a high-energy individual fueled by his passion for helping businesses grow Digitally. He is a Fountainhead and CEO of HubSpot Marketing Agency and he took everything he learned in his career to help businesses learn from his Growth Marketing Blog at webdew.com/Blog

To validate his keen interest in Growth Marketing, Danish has been certified from Hubspot for Inbound Marketing, Content Marketing, Email Marketing and Contextual Marketing.