Whether you’ve just created a website for your business, or you’re looking to revamp your current one, there are a few tools and resources you should be aware of that will help you to have a successful business website. Successful business websites draw in new customers, as well as retain current and new customers.
Take a look at the following tools that will boost your business for success.
One thing a good business website needs is a blog. This is similar to a personal blog, but instead of you blogging about your own personal experiences, you’ll blog about topics that relate directly to your business. Blog topics can include your own personal experiences, as long as it relates to your products. For example, if you sell protein powders, you can create a blog post about how you created a unique recipe using your protein powder. Another example of a topic would be scientific/clinical research that shows how your products can help meet your customers’ expectations in the way it is marketed.
Having a blog on your website helps your current and future customers learn more information about your products before they make a purchase. A blog is especially helpful if you’re launching a new product to add to your collection.
SEO, or search engine optimization, techniques allow your website to show up across search engines. Google is the biggest search engine in the world, though most people never look past the first page when they conduct a search. When using proper SEO techniques, your website is more likely to rank not only on the first page of results but at a higher rank where a user won’t even have to scroll down. Websites with blogs tend to see even more success with SEO because there’s more room to add keywords that may be searched by potential customers. SEO services can benefit any type of business that has a website, even if you’re a law firm looking for the best law firm marketing agencies.
You may think that your products and their descriptions are enough to get people to buy from your website, but that isn’t always the case. Your About Page is where you get to tell your story. What products/services are you selling and why? What do your products/services hope to accomplish? What can visitors expect your products to do for them?
The About Page is the second most-visited page of a website, so if potential customers can’t find information about the purpose of your products and your website, they’re more likely to click off and offer their services to a competitor.
This may seem like a no-brainer, but many business websites neglect at least one of these pieces of information:
Your business’s email and phone number should be located somewhere on the homepage of your website so both current and potential customers will be able to contact someone for more information. Hours of operation are important (if you have a physical location) so your customers will know when they can come in and when you’re closed. Your location is critical for two reasons: 1. So your customers will know where you’re located, and 2. So potential customers will know if you’re located in the same city, state, or even country as they are. Many businesses neglect to add a location to their website, so those visiting will have no idea if this is a local business or not.
Living in a digital world means that you probably have a personal social media account(s), so why not create one for your business too? Social media has done wonders for small businesses attracting and retaining customers, so it’s something to consider if you haven’t already. With that being said, your social media handles should also be displayed on your profile. Potential customers will want to see how your business presents itself on social media (i.e., pictures of products).
Not only do you want your website to be as informative as possible, but you also want it to attract as many new customers as possible. Both information and accessibility are important to help businesses grow.