Lead Generation Strategies In Digital Marketing: Top 7 Tips

Show:

December 20, 2023 Marketing

As a business, what is your best avenue for generating revenue? It’s lead generation.

Digital marketing professionals are constantly striving to create the most effective lead generation strategies in digital marketing. From social media marketing to search engine optimization (SEO) and paid ads, they experiment with a variety of tactics.

The final goal of all these efforts is to generate more sales for clients.

Statista reports that in the US, the lead generation advertising spending in 2023 might reach $3.2 billion.

As vital as it is, lead generation is also one of the toughest challenges digital marketing managers face. That’s because there is no ‘one-size-fits-all’ formula to generate leads.

Add that to the constantly expanding expectations of customers, and we have a daunting task at hand.

In this post, I am happy to share some of the best lead generation strategies in digital marketing that I personally use for my clients and reap great results.

So, let’s get rolling.

7 proven lead generation strategies for your business

Here are the top 7 lead generation strategies in digital marketing. Implement them to fill your sales funnel with quality leads and generate more revenue.

1. Optimize your landing page

A well-optimized landing page is your top option to convert visitors into leads.

As the attention span of people is getting shorter and shorter, landing pages become vital to improve your overall conversion rate.

Here are four ways you can create compelling landing pages:

Write a convincing copy to clearly communicate your value, address a pain point, and put forth a worthy solution
Let your call to action (CTA) be convincing and use actionable language. By presenting a clear CTA button, you can help prospects take the desired action faster
Include a video to grab the attention of your visitors. The video content should be relevant to your CTA
One of the best lead generation strategies is to invest in a variety of landing pages personalized to target specific types of prospects

2. Invest in creating diverse content

Content marketing is one of the most effective lead generation strategies in digital marketing.

Create the right content mix that can educate your audience and build brand awareness. It should pique the interest of your audience and get them to connect with you.

Consider these content formats:

Today we have powerful content marketing tools like Semrush or Ahrefs to help you with content creation, distribution, and analytics. This Attrock detailed Semrush vs Ahrefs post helps you to know which tool is suitable for your requirements.

Informative and relevant content can nurture leads and also boost your SEO.

3. Leverage email marketing

Do you know that email marketing can generate a return on investment (ROI) of $41 for every dollar spent?

If you are trying to manage business expenses while creating effective lead generation strategies in digital marketing, you can not ignore email marketing.

The best way to harness the power of email, I believe, is to divide your customer base into specific segments. Target these segments with personalized email marketing campaigns.

Integrate your customer relationship management (CRM) solution with automated email marketing tools. It’ll help you nurture leads by providing highly relevant content to match their interests and boost your conversion rate optimization (CRO). Here’s a review of Copper CRM by SmallBusiness HQ to help you decide if it’s the right one for your needs or not.

4. Create targeted paid ads

By paid ads, I mean both pay-per-click (PPC) campaigns on search engines and social media ads.

This is one of the must-include lead generation strategies for businesses, big and small, because paid ads receive great responses from potential buyers.

Before you think of investing in paid ads, a good amount of time needs to be spent on analyzing customer data. Draw insights to understand your audience and how best to grab their attention.

Whether it’s on Google, Facebook, Instagram, or YouTube, highly targeted paid ads should contain a crisp CTA. It’ll drive more traffic and acquire leads for your business.

5. Collaborate with social influencers

A whopping 90% of the marketers that influencer marketing is effective.

I can confidently say that influencer marketing campaigns can help you build brand awareness, improve social engagement and interaction, and more. It should be part of your lead generation strategies in digital marketing.

You can begin by shortlisting and pitching to micro-influencers in your niche. Let’s say you are a fitness or health and wellness brand, you can consider fitness coaches or someone offering life coaching services.

Given that a majority of social media influencers have built a loyal audience base that trusts their recommendations, collaborating with them enhances your brand’s credibility.

Influencer marketing allows you to reach out to untapped target audiences who are more likely to convert.

6. Optimize local SEO

A majority of consumers and B2B clients conduct online research before making a buying decision. SEO Tools such as Ahrefs, Semrush, IndexCheckr help you to know the performance and actions needed to optimize your website.

And that’s why organic search or SEO has to be a part of your lead generation strategies in digital marketing.

Specifically, when you invest in local SEO, your chances of generating leads for your online store or physical store multiplies.

Here’s where you can begin with local SEO

Create your Google Business Profile and optimize it with relevant business information and images
Create and optimize your business listing on leading online business directories
Ask satisfied customers to share reviews on Google and third-party review sites
Optimize your keywords, blogs, and videos for local search

7. Create a referral program

Referrals are one of the powerful lead generation strategies in digital marketing that’ll fill your sales funnel with qualified leads.

You can begin by exploring organic ways to gather referrals for your brand.

Ask happy customers to tag you on social media and recommend you to their connections. This user-generated content like product unboxing videos, testimonials, and reviews can also act as social proof for your brand and generate high-quality leads.

With referral programs, you can penetrate multiple markets simultaneously and generate quality leads.

Are you ready to create solid lead generation strategies for your business?

We are living in a fast-paced world. Your digital marketing strategies for lead generation have to be highly targeted and on time.

Thanks to marketing automation, you can not only streamline a lot of tasks but also gather invaluable data.

Go ahead and create tailored lead generation strategies to enhance your digital marketing efforts. It’ll expand your customer base and set your business on a growth trajectory.

About the author:

Reena Aggarwal is the Director of Operations and Sales at Attrock, a result-driven digital marketing company. With 10+ years of sales and operations experience in the field of e-commerce and digital marketing, she is quite an industry expert. She is a people person and considers the human resources as the most valuable asset of a company. In her free time, you would find her spending quality time with her brilliant, almost teenage daughter and watching her grow in this digital, fast-paced era.

Social connects: LinkedIn, Twitter