6 Useful Tools That Can Improve Your eCommerce Business

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April 2, 2022 Business

If your eCommerce business isn’t growing, you’re falling behind the competition. How will you expand your reach if nobody sees your products or business? Every business needs customers, and the best way to get those customers is to improve your eCommerce website. Fortunately, increasing sales and conversions is now easier than ever with a wide range of tools at your disposal. This post will look at six fantastic tools ranging from conversion to research-oriented that you can use to increase revenue.

Research

Ecommerce companies often struggle with finding the right audience to sell their products to. They also need to research what type of products are most in-demand and where to source them from. This helps them identify the right niche and build trust with their customers.

Helium 10

If you sell your item on Amazon Marketplace, Helium 10 could end up being the best tool in your arsenal. With Helium 10, you have access to t tools for Amazon FBA that include:

SEO
Product research
Refunds
Inventory management

It offers much more than these points alone and is arguably one of the most valuable tools for all budding and experienced eCommerce business owners alike. While it looks expensive initially, when looking at the Helium 10 pricing plans you can see they are pretty flexible and offer a range of plans to suit different needs. You can even start completely free to see how it can benefit your business. However, to get all available tools and spaces available for team members, you should opt for the higher-end plans that provide everything you need to succeed. Some of the most important features include:

Google Analytics

Additionally, suppose you use search engine optimization to sell your products. In that case, you should heavily utilize Google Analytics to understand your customers better and hopefully bring in more organic traffic. Google Analytics is an essential tool for eCommerce business owners because it helps them understand how their marketing strategies work and what they could do better. Google Analytics provides information about:

The number of visitors
Where they come from
The length of time visitors spends on the site
Which pages customers interact with

With this data in hand, eCommerce business owners can make informed decisions about improving their website to generate more leads and sales.

Design

Design is a powerful tool for eCommerce and can even make or break your business. There are many ways to design an eCommerce website, but one of the most important is keeping it simple and straightforward. This will allow users to navigate the site easily and find what they are looking for in no time. When users have a hard time navigating your site, they might leave without making a purchase. However, design is also about how you present your products on your site and via social media channels. Most business owners avoid this step because they cannot use complex programs like PhotoShop. However, there are several alternatives available, including Canva.

Canva

Canva is an online graphic design tool that has been popular for its simplicity and accessibility. Many eCommerce companies use it to create product images, social content, brochures, posters, and more. It also has an easy-to-use drag-and-drop interface that makes it easy to create marketing materials, blog posts, etc. It also works on a freemium basis, so you can use the free version for as long as you want but can upgrade to a paid version if you need more features.

Contact

The customers are the lifeblood of any business. It is crucial to stay in touch with them and ensure that they have a positive experience. You can achieve this by following up on their purchase and making sure they have a good experience with your product or having options to contact you if they have an inquiry.

Mailchimp

Mailchimp is an email marketing service that offers paid and free plans and is a tool that helps eCommerce businesses to grow their online business. You can use it in various ways, including:

Keeping your existing customers up to date with new products and other developments.
To increase conversion by offering discounts if customers are about to abandon their cart.
Bring back existing customers with prizes and giveaways.

There are many email providers to choose from, but Mailchimp makes this list because it offers a free plan where you can send up to 2000 emails per day. It has a range of plans that can suit most needs if you need more. Furthermore, they offer great features that can help grow your business over time, such as automation, advanced analytics, segmentation, and more.

Chatbot Tools

There is no specific tool recommended here , but rather a way to help you automate a critical task. A chatbot is an artificial intelligence software that conducts conversations with people in order to provide information or perform tasks. Chatbots are becoming more and more popular for eCommerce as they can be programmed to engage with customers day and night, even when customer service representatives aren’t available. Chatbots are becoming more and more popular in eCommerce because they are cost-effective, efficient, and scalable.

Social Media

Ecommerce companies can leverage social media to generate content that their customers want to hear about and use it as a means of customer service. If a company is not present on social media, they miss out on an opportunity to connect with their customers. Nevertheless, without the right tools, it can be a time-consuming task.

Buffer

Buffer is the most popular social media management tool that helps you schedule and share your social media marketing content. Buffer is an excellent tool for eCommerce companies because it helps them manage their social media channels and content. Buffer also provides analytics on how their posts are performing and how they can improve them.

eCommerce seems to be making big waves these days, especially since the pandemic has made online stores more necessary. They are one of the most competitive industries, where businesses are constantly coming up with new strategies to stay ahead of their competition. Thus, companies need to follow techniques that help them grow, and one way to do so is by using the right tools.