6 Budget-Friendly Brand Awareness Strategies

Show:

April 6, 2022 Marketing

If you aim to successfully run your business in the modern-day competition, you have to employ robust marketing strategies to keep it going. It is important for every business today. Large businesses normally have a dedicated budget for devising and implementing strategies that would increase their brand awareness in the market. However, this is not a common scenario with smaller businesses. But despite budget constraints, today even small businesses can implement effective marketing techniques. When budget-friendly methods like email marketing are used, the ROI is expected to yield at 4400% on average. And, with about 55% of the buyers researching products online, increasing brand awareness is going to be a cakewalk for you.

Invest in email marketing

With 49% of the emails just being opened on mobile phones each day, marketers are finding it an excellent yet inexpensive tool for promoting their brand awareness. This is a very effective strategy, applicable for any industry, marketer or product. With the highest returns on investment, you can establish great communication with your customers. The customers also prefer communicating over this medium as this is less intrusive and more educational.

Improve customer engagement through websites

Websites are always beneficial for businesses. It is the best way to establish engagement with both established and potential customers. For, the more the number of people visiting your landing page, the higher the sales you can expect. The potential clients will get more curious upon exploring your page and deriving the information that is necessary for them. Upon viewing your page, the customers will be confident enough to look through your product or services section. The brand will also get higher exposure in this way.

Use relevant content

If you want to increase the traffic on your website, create relevant and attractive content. The quality must be high and this is how the engagement will rise. Employ the best content marketing methods to increase its reach. Starting a blog is the basic step to this. Try sharing all the possible information about your product in your blog in an interactive way. Next, start promoting the blog. Share it all over the social media channels where targeting potential customers would be easier.

Create livestream schedules

Live Streams are a good solution to increasing brand awareness, even in the lowest budgets. This is a proven way of driving organic traffic from the web to your website or on the landing pages. This is how the brands can smoothly increase customer conversion and keep them loyal to the brand. You need to first pick a market that has the majority of your targeted customers and then choose the best time to get live. Hit the “live” button and let the customers get engaged with you. Create and share content that is interesting, engaging, and actionable at the same time. It is also important to place the call-to-action at the right spot for effective lead conversion throughout the session.

Get on the podcasts

How many times have you thought about exploring the options of podcasts? The popularity of podcasts is on the rise and if you have not yet thought about using this tool, it is the right time to think about it. Podcasts are mostly listened to by all and you will get all your prospects listening to them. If you can use this source to advertise your brand, the listeners will be hooked to it for they already trust the host. Hosts, on the other hand, always have only the best listeners on board. As long as you are vocal about your brand and you narrate stories about it, your brand is going to get talked about. The more interesting the stories can get, the more acceptable and viral your brand name will get. Also, the biggest benefits involve using your podcasts all over again creatively.

Deliver free content through webinars

People want to get associated with brands that love listening to and solving their problems. Be such a brand that will get instantly accepted. Leverage the opportunity to resolve their pain points by arranging free webinars. Here you can demonstrate to them ways to use your product or service to their benefit. Most importantly, arranging webinars are extremely cost-effective and can change your entire game if done meticulously. You can easily change the perception of your customers towards your products and services.

With the above-mentioned being the most popular strategies, brand awareness can also be created through another simple and effective strategy, which involves free product distribution and trials. The product sampling allows the customers to feel the products physically and gain interest for the same. They would understand the product benefits first hand after they have used it. Hence, brands should not miss out on this opportunity of incorporating this technique into their brand awareness strategies. One can get valuable feedback about the packaging, pricing, product quality and acceptability through this.

Once you know the right strategies that are required to multiply your client base, there is no looking back. These will bring your brand into focus and help you churn the revenue.