How Will Business Automation Shape Marketing Business Efficiency in 2022?

Show:

April 26, 2022 Marketing

What a fast-paced digital world we’re living in. Today, marketers can effortlessly improve their productivity by eliminating those mundane, repetitive tasks using automation.

Let’s not forget about today’s customers who are becoming more advanced and tech-savvy, too. Business automation provides businesses with instant ways to communicate, build a relationship, and learn more about them.

According to McKinsey, more than 66% of businesses have piloted the automation of business processes in one or more business functions in 2020. This number is a 9% increase from 57% in the previous survey of 2018.

Not to mention that pandemic and subsequent shift to remote or hybrid working makes more and more organizations ramp up their efforts to adopt more automation as they realized it was critical to address these new challenges. Over 80% of business leaders report that they are speeding up work process automation and expanding their use of remote work.

At this point, it’s safe to say that business automation trends remain emerging and still play a significant role in business efficiency in 2022. We’re about to dive more in-depth into this. Let’s dive in!

1. Better Data Management

The entire digital transformation trend is mostly involved with capturing, analyzing, reporting, distributing, securing, and visualizing data. Businesses need those data to drive strategic insights, operational efficiencies, and better decision-making processes.

Artificial Intelligence (AI) and Machine Learning (ML) can make data process automation faster and smarter. It replaces mundane tasks with automated processes for things like data updates and backups, freeing up time for more meaningful tasks.

With just a single click, businesses can integrate the data they need for better, more efficient marketing campaigns– whether it’s customers behavior, competitors’ analytics, or even the industry statistics.

2. Simplify Marketing Attribution

With the continuous flow of data, marketers need to be able to track the impact of their marketing campaigns, optimize them, and measure the ROI.

With automation, marketers can automatically track how much revenue a campaign produces and its attributes.

3. Automated Customer Communication

With tools like chatbots and AI-powered assistants, automation can help you interact with customers in a more personalized way from any channel they prefer: email, phone calls, texts, or social media.

Using automated communication, you can send your new users welcome messages for the best onboarding experience or provide them with product demo videos when they need an insight into your product. All of it can take a second. In this digital era, video marketing has now become a must-have strategy for every savvy marketer to reach out to their audiences and convert them into loyal customers.

90% of businesses say they already use AI technology in customer service at some level. And businesses will continue to use AI technology for customer support as it becomes better integrated into business processes and more affordable for small businesses.

This will enable them to quickly resolve issues by using data based on previous interactions with customers. In addition, automated customer support will enable businesses to better understand their customers’ needs and preferences.

4. Highly-Targeted Marketing Campaigns

Automated marketing will also allow businesses to send customers more relevant messages at the right time, which will increase engagement and conversions.

Automation tools allow companies to nurture leads through email campaigns by sending them timely information based on their interests, location, and previous interactions with the business.

This enables companies to build a meaningful relationship with leads and generate their trust before they decide to buy anything from them.

5. Garner Feedback

Automated customer service helps businesses easily monitor customer feedback so they can collect data on what customers like or dislike about their products or services. This data can be used to improve products and services, personalize future communication with customers, and address common issues before they occur.

For example, using automated customer service solutions allows businesses to track how many times a customer calls in for support, how long it takes for a support agent to respond, which agents are most successful in responding quickly, etc.

6. Provide a Good Customer Experience

Providing an excellent customer experience is the top priority for most companies, but it’s not a walk in the park. There are many ways to go about improving a customer’s experience.

For example, businesses can provide excellent customer service by investing in automated solutions that give customers the information they need at any time and from any device. This allows them to get help when they need it and increases the likelihood that they will return to the business in the future.

Automated customer service is particularly good for businesses with large call center operations because it can help reduce costs associated with labor, training, and turnover. It also helps ensure that customers get a consistent experience when interacting with support representatives or salespeople.

7. Improve Internal Processes

Automation tools can be used inside a company to improve internal processes as well. Automation solutions like Zendesk, Salesforce, HubSpot, etc. allow businesses to automate repetitive tasks like data entry and reporting, which can help reduce costs and improve efficiency.

Automating internal processes not only reduces costs but also frees up employees to focus on high-value tasks. A business that provides customer service by phone can use automation tools to handle basic customer inquiries while allowing more experienced employees to focus on problem-solving and other higher-level issues.

8. Better Insights into Your Business

Businesses of all sizes can use automation solutions to gain insight into their operations. For example, businesses can use CRM tools to track the success of their marketing campaigns by analyzing how many leads they receive from specific initiatives or campaigns. This allows businesses to make changes that increase ROI and improve future campaigns.

Additionally, automated solutions allow businesses to better understand their customers’ behavior by tracking how customers interact with the company across different channels and using this information to make decisions about what products or services should be offered in the future.

Wrapping Up

Automation is nothing new – it’s been around for as long as people have been using tools like Excel. However, what has changed is the variety of software services available on the market which allow marketers to automate more easily than ever before.

Today, even small businesses with shoestring budgets have the opportunity to improve their business efficiency using automation without breaking the bank.

About the author:

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).

Twitter: @breadnbeyond

LinkedIn: Andre Oentoro