The 5 Best Ways To Reach Millenials Using Inbound Marketing

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April 26, 2022 Marketing

Millennials are one of the biggest market segments so it makes sense to make them a big part of your marketing strategy. The only problem is that they are very selective about how they spend their money. This doesn’t mean that they don’t spend any. It simply means that you have to be laser-focused on your marketing to get them to spend money with you.

Once millennials choose a brand they like, they can be very loyal. You just have to know how to reach them and create the right kind of campaign that they will respond to. Inbound marketing is the best way to do this since they actually find your brand instead of you needing to use resources to find them. In this article, we will go over the ways that you can make this happen.

1. Have great website design

The design of your website is important in many ways, but when you are trying to capture part of the millennial market it takes on added importance. The design should be functional but also have some features that make it exciting to use.

If it looks professionally done by a designer such as these Fort Lauderdale web design services, then they will trust you and your brand to continue the relationship. The website is sort of the engine of the entire inbound marketing campaign. It has to be used in conjunction with the other parts of the mechanism that brings people into your orbit.

If your landing page on the website is poorly designed and the content is confusing then this is going to spoil all of your other efforts. This is the point when most people are going to decide to hand over their email to you. A millennial is going to be very skeptical if your design doesn’t pass their smell test.

2. Be consistent

All of the moving parts that inbound marketing uses needs to have a clear, consistent message that will be recognizable as being part of your brand. You should have your social media channels all working together with great content, recognizable logos and designs, and on a reliable schedule that helps people know what to expect from you.

It takes a while for somebody to begin to recognize a brand and then even more time for them to have enough trust to want to engage with it. If your efforts are not consistent or the messaging is not clear then a millennial is less likely to engage than somebody older, for example.

3. Use SMS marketing

Millennials use their phones for just about everything these days. They are browsing the internet far more often on their phone than they are on a computer, for example. If you can reach them via SMS then they are more likely to get the message and engage than if you are going to try to send them browser alerts.

These messages can reach the target far more efficiently and effectively than other methods. If you send them messages that promote engagement then they are more likely to have an effect. For instance, if you send them a poll about something that interests them then they are likely to want to be marketed to.

4. Don’t try to sell

Millennials don’t mind being marketed to for things they are interested in. However, they also don’t like feeling like they are walking wallets. This means that your brand and marketing efforts need to be a story that draws people in.

Use good content that isn’t always a sales copy by creating a dialogue with your audience. Tell a story about your brand and make it something that resonates with your audience by plucking at an emotion. This will make your brand irresistible to the target who needs your product or service and will want to get into the sales funnel you’ve created. If you get too salesy then they are not going to respond.

5. Pick the right platform

Not all social media is the same and not everybody is on every platform. There are so many to choose from and certain demographics prefer one over another. This means that you have to focus on the one that millenials generally choose to use. Facebook would be a mistake since many millennials have abandoned it since their parents and even grandparents are now on there. Instagram is much more widely used by millennials so focusing there is your best way to reach them.