8 Powerful Digital Marketing Tips For Attorneys

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April 27, 2022 Marketing

Digital marketing now permeates the life of any business even if it is medicine or the law. If your attorney practice is not using the principles of digital marketing, it could be missing out on a whole target market segment that would otherwise be in need of your services. Here are some simple yet powerful digital marketing tips for attorneys to capitalize on the digital realm and expand their business and clientele.

1. Website Design

When a potential client first needs any kind of legal help they undoubtedly look on search engines for attorneys near them. If you don’t have a website that can showcase how amazing, competent, experienced, and supportive you are, you have lost a potential stream of customers.

Invest in great website design by hiring a professional website designer who can really add in features such as colors, fonts, and graphics that display your firm’s aesthetic and experience. A website is a great way to show potential clients what sets you apart from the rest of the attorneys in the area!

2. Stellar Website Content

Ranking on search engines, particularly in the case of local businesses is very important. Search engine optimization is done through curated content that makes use of keywords and other tactics. Make sure your website content is high-quality and informative with images and videos wherever applicable. Be wary of the load time of your website as well as if it takes too long to load, clients may lose interest and go to the next one. Hire a writer for SEO writing and achieve a greater market share in your local community.

The designing of the website itself from the font, the colors used, the pop up icons and so forth matters a great deal because it communicates authority in a given field, expertise, confidence as well as the financial health of a business. Large legal establishments have teams of designers working on their digital content (videos, layout of testimonials, taglines, blog posts) so it appears as professional as possible as clients respond to a confident and hopeful outlook and a website is just one of those communication tools you want to invest in as an Orlando criminal defense attorney .

3. A Case Study Approach

When clients are thinking of discussing a sensitive case with a lawyer or an attorney they want to see both confidence and past experience. Showing successful case studies, testimonials and other proof of your competence in court can be very effective in terms of digital marketing.

Whether you are posting this portfolio on your website or on social media posts, people love to work with someone who has certain expertise and has ‘been around the block’ before. You can also ask your current or past clients to leave feedback and reviews on your website and a portal of your choosing so that potential clients can read it and better make up their minds.

4. Market Yourself Everywhere

Your website and internet or email marketing are not the only avenues open to you. Make a commanding social media presence by using Facebook, Instagram, Twitter, and LinkedIn. It also makes it easier for people to contact you and to see that you are still very much in business. You can blog or vlog to share your knowledge with non-legal individuals who are still very interested in learning about the legal aspect of modern life. Not to mention social media marketing offers the chance of expanding your target audience with curated posts, taglines, and media and it also helps the content reach just the right people through the use of a preplanned algorithm.

5. Employ Call to Action Strategies

Contrary to popular opinion, call-to-action strategies are not just for sales but are actually applicable to any business. Make sure that any piece of content you are putting out there is wired to attract clients to pick up the phone and book an appointment. A call to action approach is based around making a client feel comfortable as well as convinced that your legal firm or attorney’s office is the right place for their concerns and problems. As any seasoned digital marketer will tell you, use the call to action approach whether you are employing email marketing, internet ads, and social media marketing or traditional methods such as banners, posters, and flyers.

6. Everyone Loves Visual

In today’s fast-paced world videos are often better for communicating key points compared with written material. Devise a tasteful video advertisement that can be used widely for all digital platforms. For best effect, let it be no longer than a minute or two. Since you will be targeting people who have minimal knowledge of the law or legal implications of any action (this will depend on your own specialization in the field of law) you can also make mini-tutorial videos that will pique people’s interest in your practice. Rely on a well-written and rehearsed script and use fun facts and even bits of humor to make the video eye-catching for any viewer.

7. Seek Help From The Real Pros

Digital marketing is still more of an art rather than an exact science. If you feel your legal practice has the potential to be a lot more popular than it is and you want to share your client’s stories in a way that values their privacy but still showcases your integrity and trustworthiness, consider delegating a part of your digital marketing strategy to the pros such as a reputed digital marketing agency. They study companies and legal firms and ascertain the best way forward as far as your social media marketing and general digital marketing strategy is concerned.

Furthermore, digital marketing agencies take over duties that would otherwise waste valuable manpower at your own office. An agency will use the latest digital media tools, will even hire actors to make videos, and will have a professional team of writers, graphic designers, photographers, videographers, and animators to work on specialized, curated content that can accelerate your business growth.

8. Have A Running Blog

Blogs are still incredibly effective to share content in a more detailed form. It can also be where your call to action leads if people want more information on a specific angle of the law. Having a running blog with immaculate research, good grammar and an interesting writing style backing it up can get you followers, and potential clients and also establish your firm as a dynamic voice of legal counsel and information. Blogs also help firms appear more personable which clients can often respond to, especially if they are hesitant to discuss their personal business with an attorney.