6 Best Tips to Attract Bookkeeping Clients

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June 8, 2022 Marketing

Attracting new bookkeeping clients can be hard if you are just starting out your bookkeeping business, however, the internet paved a path to new ways to attract bookkeeping clients and even improve client retention.

Nowadays, growing your business presence online is more crucial than ever, but, improving and expanding on your preexisting methods of operation, can contribute to an influx of more clients. Read below as we explore the various ways you can attract new bookkeeping clients.

Offer premium services

Superior customer service will always incentivize your existing customers to share their experiences with your bookkeeping business with their friends and family which will ultimately improve your referral game.

Furthermore, your business should offer convenience and punctuality. There is a good reason why clients are flocking to online bookkeeping services such as Source Online which provides cloud-based bookkeeping and eliminate the error-prone paper admin aspect of bookkeeping.

Clients want bookkeepers to have a finger on the pulse constantly, provide quality service and maximize efficiency while also minimizing errors.

Host webinars

Some might think that webinars are a thing of the past, but recent statistics show that that’s not the case. Webinars are still listed toppers in the strategies of experienced marketers and they can be used to bring prospective new clients by informing them on how you operate and in which field you specialize.

You can promote your webinars with the help of social media and your website. Host informative and valuable webinars where your plans and future project are on display and watch as you gain positive momentum towards success.

Blog or create a website

It’s normal that existing and new clients will have a lot of questions regarding your services and way of operation. You can feature a FAQ section on your website where your clients can inform themselves without additional hassles.

You can also start a blog where you can write informative articles on bookkeeping and implement keywords in all of your blog posts which will allow you to optimize your website for search engines – your website will rank higher on search engines when potential clients search for something that is related to bookkeeping. With SEO, you can be sure that your website will grow organically and bring in a lot of new customers your way.

Share testimonials

You can use your website to share testimonials of your satisfied clients to showcase that you are a business that can be trusted. Incentivize your current clients to write honest reviews about their experience with you and your business. If the reviews are positive, you can thank the client publicly. On the other hand, if the review is negative, you can work with the client to help troubleshoot any problems that occurred and correct the error that led to their dissatisfaction.

Don’t be afraid of follow-ups

Most businesses simply close the door as soon as a potential client says that they aren’t sure whether they require your services. Of course, the main idea is not to be persuasive to the point of harassment but to allow your business idea to create value in the eyes of your potential clients so that they pursue you.

You can simply pick up the phone, ask how they are managing the bookkeeping department and whether they are satisfied with their current service. If they express dissatisfaction you can always inform them about how you do things differently and that customer satisfaction is paramount for your business.

Another method to use is personalized email follow-up. Pull your list of leads and potentially interested clients and send out an email detailing your services and what you bring to the table as opposed to your competition.

The Old Fashioned Way

Who says that the business cards and newspaper ads are sidelined? The tried and true methods still function just as well as they used to and you can use your local newspaper to post an ad. Hand out a business card every time the opportunity occurs so that your business awareness rises.

A well-written newspaper ad has the potential to introduce more serious clients to your business services. Develop a strategy and don’t be afraid to include the old tried and true methods as you can never write them off completely.

Final Thoughts

Bringing new clients is essential for every business. While this task may seem difficult for bookkeeping businesses, it is not impossible. All you need to do is to take a look at our tips on attracting new bookkeeping clients the right way and grow your numbers.