What SEO Strategies Should You Use To Attract New Clients?

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August 24, 2022 Marketing

SEO (‘search engine optimization‘) is one of the internet’s leading marketing solutions, which involves the manipulation of Google’s algorithm to rank one’s business higher on search listings than one’s competition. SEO marketing is commonplace now, with nearly all businesses doing it, regardless of industry.

If you are interested in SEO marketing and want to integrate it into your business’s wider marketing efforts, then you first need to learn about the various strategies used by SEO professionals. This post will tell you about some of them so that you can use them.

Backlink Software

A backlink is a link that’s featured on a high authority blog, that links back to your website. More often than not, one or two high authority links are also included in the blog’s text, which increases your site’s domain authority. You can use backlink software for this purpose, and to track your SEO, as well as help you to buy more guest posts. Investing in backlink software s a very effective way to manage your own SEO, without having to rely on an expensive SEO marketing agency’s help. More and more business professionals are starting to manage their own SEO instead of hiring people to do it for them.

Mobile Friendly

If you want to increase your site’s domain authority, then you need to make it mobile-friendly. Google won’t rank your site highly if your site isn’t optimised for mobile use. The reason for this is that a large chunk of the internet’s users use their mobile devices to browse and shop. If you don’t optimise your site for mobile use, then you will alienate these people. If you have no idea how to optimise your site for mobile use, then you can hire a professional and pay them to do it for you. It’s worth noting there are also lots of guides you can use to optimise your site for mobile use.

Repurposing Content

A lot of people hire freelance writers to create content for them. In this content, keywords are featured. Keywords help to increase a site’s ranking on Google’s search listings and are an integral part of SEO marketing. However, you don’t have to constantly pay for freelancers to write content for you, you can repurpose the same content again and again. A lot of business owners are waking up to this fact, and because of it, are repurposing and reusing content, so that they don’t have to pay for expensive freelancers.

Long-tail Keywords

As far as keywords go, long-tail keywords are a lot more popular (and effective) now. In the past, it was common for businesses to use short-tail keywords when they were writing content, but that’s no longer the case. Long-tail keywords look a lot more organic. It’s also worth noting that long-tail keywords allow people to narrow down their references. For instance, if you are running a rehab center, you might want to use “alcohol addiction treatment center” as a long-tail keyword instead of just “rehab center”. Hiring drug rehab SEO experts to help optimize your website can ensure that you use the right long-tail keywords for your target audience. Short-tail keywords can be a lot broader and less specific, making them unsuitable for SEO today.

Using HTTPS

The ‘S’ at the end of ‘HTTPS’ means that the information that’s being transmitted through a website is encrypted, meaning that it’s less likely to be intercepted by a hacker or a cybercriminal. As of recent, Google has been giving HTTPS websites more authority than websites without. Additionally, consumers are a lot less likely to want to do business with a website that doesn’t have an HTTPS certificate, since it indicates that the site doesn’t care about their security. It’s also worth noting that many browsers will flag up sites that don’t have HTTPS as potentially dangerous, advising internet users not to use them.

User Interface

If you want your site to have higher domain authority, then you need to make sure that your site is easy for people to use. Google won’t rank a site with a complex interface very highly. You should also know that even if Google did theoretically rank your site highly and it has a hard-to-use interface, internet users and visitors to your site likely won’t convert into customers, because your site confuses them. If your site operates slowly, then you will also struggle to attract customers, and even rank highly, since Google avoids slow-loading sites.

Hiring Agency

If at any point you struggle with your business’s SEO marketing, then you can hire an agency to manage it for you. You should be aware that SEO agencies can be very expensive to hire—it’s a lot cheaper and more effective to do it yourself and to use software, like that previously mentioned, to do it. However, if you don’t have the time or the knowledge that’s needed, then you can go ahead and hire an agency to do it for you. Most SEO agencies will be more than happy to fill you in on everything that’s going on so that you can learn SEO skills from them too.

Content Writers

Content is crucial if you want your site to rank highly. A content writer can help you to write high-quality and engaging content, which is essential. The reason that you need to have high-quality content on your website is so that you look like more than just a store or a service—you look like an authority. Google will only rank websites that are authorities in their niches highly. Having high-quality content will also make your site look a lot more credible and authoritative to consumers, which will hopefully encourage conversion. You always need to think about consumer conversion. If you can’t convert a visitor into a customer, then no matter how highly your site ranks, you won’t be able to make money. You should include lots of calls-to-action on your site, to encourage conversion.

Site Optimisation

Your site needs to be fully optimised. If you are making a site using a web template service, then they will explain how you can do this. If you’re hiring a web developer, then you can ask them to do this for you. Site optimisation will make your site easier to use.

SEO will help you to improve your site’s performance and your business’s profits. As this post has shown, it’s not that difficult to increase your site’s authority, either. If you want to increase your site’s domain authority you just need to be consistent and use the right software (or hire an agency).