Tips, Tricks, and Trends For Your Website Redesign

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September 23, 2022 Web development

Your website, just like your logo design, is one of the most crucial branding elements for your business. It’s because they are essentially the face of your brand, the first thing potential customers see and associate with you.

If you think your current website is not cutting it anymore, then it might be time for a refresh. We gathered below the best website redesign ideas that you can try for your site.

What Are Website Redesign Ideas To Try?

Horizontal scrolling

Most websites offer top to bottom, vertical scrolling. By using horizontal scrolling instead, it gives your website a fresh and unique user experience. It’s visually impactful and is a great way to catch users’ attention since it’s not something they commonly see. It’s also a practical way to break up long-form articles, and will increase the chances of your users reading your content since they are not just mindlessly scrolling through it.

Interactive website

Take your website to the next level by making it more interactive. Experiment with animated visuals, dynamic scrolling, 3D hover, special effects, interactive games, videos, and many more. You can also take advantage of your loading screen, by adding animations or making it more interactive. Aside from distracting the user from feeling negative about the wait time, it’s also a chance for your brand to show more personality and engage the user.

An interactive website increases site interaction and engagement. It gives your users a more immersive and memorable experience with your website, which should be your main goal when redesigning your website.

Experimenting with typography

Interesting typography is another thing to add to your list of website redesign ideas. While typography has always been an important element in design, brands are now much more open to the idea of experimenting with creative typography on their sites. A good example is Brutalist Typography, which is the use of bold, oversized blocky fonts instead of the common rounded sans serif fonts.

Another design trend is Kinetic Typography, where text on the website moves when you hover or scroll over them. This gives off a more dynamic feeling unlike when using common static text. Aside from capturing the user’s attention, moving text is also helpful in navigating and guiding the users to a particular part of the page.

Aside from the font, the placement and layout of your text are a great way to put a spin on your site. Fabulatorij is a great example with its combination of bold font, asymmetrical layout, and animated text.

Use real photography instead of stock photos

While stock photos might have worked in the past, they won’t fly now in the visuals-focused digital era. According to research, users ignore stock photos on websites, while sites that use authentic, real-life photos tend to get more engagement, traffic, and time-on-page. For e-commerce websites, 67% of users say that having high-quality images is a very important factor in selecting a product to purchase. Using real photos will lead you to get better conversion rates and sales.

If you are still using stock photos on your website, it’s time for an upgrade. Consider switching to real, high-quality images on your next website redesign.

Contrasting colors

While muted, soft pastels have been popular due to the recent minimalism trend, brighter and bolder color schemes have been making a comeback. Sites like Play.agency and Poppi combine contrasting bright colors for a more visually striking look.

Another idea is to keep the rest of your page clean and simple, with one striking accent color. A good example of this is Todoist. The bold red color contrasted with the white background helps draw attention to the important parts of the page.

There are also ways to play around with color without making it too overwhelming. Collagerie’s website combines multiple colors, but they used a darker and muted color palette to keep it relaxing to the eye. Odopod, despite using a vivid color palette, used just two complementary colors to maintain a harmonious design.

Choosing the right colors for your website is crucial especially since color can affect users behavior and perception of your brand. Consider the above trends for your website redesign.

Visible Borders

Most websites tend to not show borders to emphasize flow and fluidity when scrolling. However, recent design trends have websites showing borders or frames as part of their aesthetic.

One benefit of this technique is that it’s easier for users to distinguish one part of the site to the next. They also provide a sense of space and boundary, and should cause less confusion to the user when they are scrolling through your site.

This technique also pairs well with the 90s design trends that are on the rise. Some great examples of websites that incorporate this design are De Soi and Kaleido Grafik.

Where To Get More Website Redesign Ideas?

If you get stuck on coming up with website redesign ideas, try looking into sites like Dribbble, Behance, Pinterest, and Awwwards. They feature mockups and design ideas that are sure to inspire you.

Visiting other websites (especially your competitor’s sites), checking social media, as well as looking at the latest trends in graphic designs can also be a good source of ideas.

What Are Other Factors to Consider in Website Redesign?

Of course, redesigning doesn’t just mean that you should focus on the visuals. UX is also an important factor in web design. No matter how visually striking your site is, if it’s not usable and accessible for your audience then it wouldn’t matter. Research UX basics as well as its latest trends, and incorporate best practices into your website redesign. This also includes decreasing your website’s loading time, revamping pages with complicated user navigation, and making your site mobile-friendly.

Optimize for SEO as well. Make sure your site has proper tags, use relevant keywords, and relevant content. If your current website doesn’t have a blog yet, make sure to set one up in your redesign.

It’s also important to bolster your website’s security when you redesign. With recent issues with data privacy, users are now more conscious than ever about the security of the sites they visit. Keep your software and plug-ins up to date, use SSL encryption in your login pages, and regularly scan your website for potential vulnerabilities.

Last but not the least, take into consideration your consumer’s needs and behavior. After all, your website is created for them. Understanding your audience is a key factor in website design.