Top Ways To Revolutionize Your Marketing With Advanced SEO Techniques

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May 9, 2023 Marketing

Despite how often search engine optimization comes up in conversations, very few people understand more than basic keyword research. Even fewer people understand how powerful SEO can influence their organic reach and how simple it can be to employ. Keep reading for a list of the top ways you can revolutionize your marketing using advanced SEO techniques.

Learn About AI Prompting

Every industry is about to be rocked to its core by AI technologies. There is no escaping it. Top SEO marketers understand that they’re not just competing against other humans when building SEO strategies and applying them—they’re also working with AI-influenced search engine optimization approaches.

Learn about AI prompting. In particular, learn about conducting advanced keyword research with the help of AI. Learn about optimizing predictive content. And learn about personalizing user experiences. All three of these components are necessary if you want to glean as much value as possible from your AI interactions.

If you haven’t experimented with AI yet, you might not understand that there is a real art and skill involved in AI prompting. What you put into the AI directly impacts what comes out.

Many people need to spend a few hours imputing prompts before they feel capable of even asking the AI to produce what they’re looking for. It takes months of building a relationship with an AI system before you can get hyper-specific, impactful results that positively influence your marketing efforts.

It’s All About Time To Value

The Tiktok effect is in full swing. People are used to getting the value they’re seeking immediately—within the first two seconds of interacting with a piece of content. Time to value refers to the time it takes a user to receive the value promised by the title, link, or video thumbnail. You want the lowest possible time to value.

A poor time to value can have people bounce from your page or content immediately, lowering your value in the eyes of search engine algorithms. While it might first seem counterintuitive (because if the value is in the first line of your content, someone can read it and then click away quickly), time to value has the opposite effect.

If a user finds something of value within the first two seconds of interacting with your content, they are far more likely to remain on that content, reading the rest of the post or scrolling through the comments.

Put your best, most important information at the very top of your page or content. Keep your introductions short as possible. It doesn’t matter how good your keywords are if people hop away from your page instantly.

Internal Linking

Internal linking is still a massive boon to SEO in 2023. Strategically placed internal linking can help provide your users with real value to keep them swiftly moving through your content.

The goal of a good internal linking strategy is to encourage content binging. You want every piece of content to install the need for another piece of your content into your viewer’s mind. If you’ve followed the above suggestion and put the value in the first line of your content, and you have solid internal linking, you’ve created a recipe for binging.

Users know they’re going to get the good stuff by clicking on a link. So they click. They gain that first line value, keep reading/scrolling and then click the next link that comes up because they know they’re going to get quick, effortless value again. The longer you keep people on your content, the more valuable search engines are going to think your offerings are.

Question And Answer Content

Question and answer content is still highly valuable. Most people are entering questions in search engines. Having those questions in your headers and then a high-value answer in the first line of your response, and then a strategically-placed internal link can really draw in users and keep them on your content.

This is important not only for your written content but also for your video content.

When scripting Youtube shorts, Tiktoks, and Instagram Reels, it’s a fantastic idea to have a question stated and then a high-value answer stated. Yes, video search engines are using what is spoken to determine whether a video is a good fit.

Edit Your Video Subtitles

Many video-based platforms have auto-caption features that present a text version of a video’s audio. While these features are usually pretty solid, mistakes can be made, particularly if someone has a unique accent or speaking mannerisms. Take the time (or have an assistant or PA take the time) to watch the video while reading these auto-generated captions and make changes if flaws are found.

Script Your Videos

Yes, video-based search engines are getting insane traffic, and this means the spoken word parts of videos need to be search engine optimized. All of the standard keyword research and application you need to do for blogs and articles also need to be done for your video scripts as well. Yes, you can hire a writer or SEO services provider to help you with that if you don’t have the time, but you cannot skip this step if you want revolutionary growth. Video is incredibly powerful for marketing these days.

User Experience

It’s no longer just about the words you use; SEO is about the entire package. Internet users have high standards for user experience and are quick to leave pages that seem unprofessional or inconvenient in hopes of finding content that is easier to ingest. Things need to be easy to find; your site needs to be clear and concise. There’s no room for confusion. Everyone who lands on your page or content should know immediately what the purpose of that content is and be able to extract value from it instantly.

SEO is easier to apply than ever. That doesn’t mean it’s not time-consuming. Following the above tips can help you optimize your content for search engines without wasting time on practices that don’t work or even harm your organic reach.

Of course, it’s a good idea to stay updated on algorithms and changes that are applied by tech companies. There are tons of newsletters and YouTube channels that will let you know anytime there’s an algorithmic change you need to be aware of.