For an eCommerce site, content plays the same role as sales assistants in a store. Content is a vital point of contact and can convince your customers to buy from you or seek an alternative store. 

But how do you create content that holds your customers’ attention and encourages them to buy from you? You need to create interactive content. 

Interactive content, unlike passive content, keeps your clients hooked. It engages people and makes them stay longer on your site. The longer they stay on your site, the higher the chances they’ll make a purchase.

So, if you are still in the static and passive content ages, it’s time to up your content marketing. Here are four interactive content ideas you should implement:  

1. Polls 

Polls are well-known for their ability to boost user engagement. They’ve become common on social platforms, especially on Instagram. Marketers typically use them to gain followers and even collect user feedback.

You can deploy similar polls on your eCommerce store. They’ll help you encourage your clients to give their opinions, a significant part of your eCommerce analytics. You can use polls to measure your eCommerce success and customer satisfaction. As part of your SaaS content production, they can also inform product launches or allow you to get product development ideas. 

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If you want more detailed information, you can complement your polls with an email survey. Just make sure the email survey questions elaborate on the poll questions. 

Also, verify the email addresses of your subscribers before you send them your survey. There are email finder tools that don’t just allow you to look for the email addresses you need. They also have email verification features that ensure your emails reach your intended audience.

2. Interactive quizzes

Quizzes are not just great engagement tools. They can also educate people about your product attributes and help you conduct market research.

You can also use these quizzes for lead generation. This is a common tactic in B2B and SaaS marketing. Marketers will typically provide a quiz and then ask the users to provide their email addresses at the end to receive the results. 

In doing so, they get the user’s email addresses which help them run email marketing campaigns. The same technique can work in ecommerce marketing.

You can choose to use business context assessments or personality quizzes. Personality quizzes are popular, with around 50 million people taking them since the 1960s.

You can also use individual style assessments. Here’s an example from Sephora. Its Skincare Finder quiz also helps users find the right Sephora products based on their needs.

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When creating an interactive quiz for your eCommerce site, ensure it captures your users’ attention. Also, make it interesting and short. Pointerpro recommends seven questions for personality quizzes, in particular. 

Pay attention to your quiz design, too. Make sure that it aligns with your website design to ensure visual consistency. So, if you use a manufacturing website design, you’ll also want to use neutral colors and a serious-looking font in your quiz. If you use a magazine website design, you’ll use more elegant colors and fonts that exude sophistication.

3. Interactive Videos

The features in interactive videos ensure an interactive user experience, which, in turn, boosts engagement rates. 

In addition, interactive video content helps eCommerce businesses build a strong connection that encourages customers to buy your products. According to a Marketing Charts survey, 43% of consumers prefer video content over static content. 

Thanks to augmented reality and virtual reality, there are many ways to attract modern-day consumers to your eCommerce sites using videos. And with Woocommerce self-hosting, you can even host interactive videos on your own server or a server that you can control. This helps you to customize it as per the customer needs. Shoppable videos and virtual tours are some of the most popular formats that you can try out.

Shoppable videos are mainly used by fashion and beauty brands to ensure a good user shopping experience. They include interactive features that allow clients to pause videos and buy items. 

Here’s an example of a runway interactive video from Benetton. 

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Interactive virtual reality tours, meanwhile, allow your target audience to “travel” from home. Most use 360-degree videos.

Here’s an example of this type of interactive video content from the 2019 Collecting Comme virtual exhibition tour:

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If users take the tour, they can see the museum’s entire floor plan. They also have the option to view the museum using virtual reality headsets for a better user experience. 

Throughout this experience, users are also in control. They can go wherever they want to. There’s also a measurement tool they can use to get outfits’ dimensions.  

4. Calculators

Online calculators can be used to solve problems. Besides, they are linkable assets. That means they can attract links from other websites. These backlinks play a crucial role in search engine rankings.

Ultimately, any eCommerce business that creates a calculator for use on its site can improve its brand visibility and generate leads. It can help boost its SEO, allowing it to to attract organic traffic.

There are many types of calculators you can create for your eCommerce site. Here are some of them:

• Pricing calculator 
• Quantity calculator
• Calculator that can compute ROI

The type of calculator you choose should, in a way, depend on your product. 

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Let’s say you’re an eCommerce store that sells clothing. You can include a pricing calculator that allows customers to compute how much they have to pay given a discount. A furniture store can use quantity calculators (see above) to help shoppers know how many pieces they require to fill a space.

In Closing

If you want to grow your eCommerce site, spice up your static content with interactive content types. Interactive content encourages active engagement, which can lead to more purchases.

Quizzes, polls, interactive videos, and calculators are some of the best content types under this category you can use. Implement one or the other on your site, then monitor how they perform. Then, make the necessary adjustments based on what you find. 

Soon, you’ll see that boost in engagement rates, and, ultimately, conversions.

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