7 Advantages of Adding a Text-to-Speech Software to Your Marketing Kit

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September 22, 2023 Marketing

In an era where we’re more likely to hear a machine than a human on the radio (OK, maybe not yet but we’re on our way!), text-to-speech (TTS) has slipped into our lives and daily routines. From the audiobook you devour during your commute to the friendly voice assistant guiding you through a recipe, TTS is no longer just a sidekick—it’s a bona fide superstar.

Companies, creators, and innovators are reaping the rewards, making TTS as common as a marketer’s morning coffee. With the TTS market projected to swell to a hefty $4.93 billion by 2026 from a modest $1.37 billion in 2020, let’s take a deep dive into its game-changing advantages.

1. An all-around enhanced customer experience

Imagine a world where chatbots converse like your favorite podcast host. With natural language processing, TTS gifts users a more human-like interaction. And this encompasses a lot more than simple chit-chat. It reduces operational costs, speeds up processes, and elevates mobile-focused content experiences. The rising wave of audiobooks, podcasts, and webinars only solidifies its potential to create engaging audio narratives.

2. A consistent, clear, and captivating brand voice

Your brand’s voice, or sonic identity, is all about auditory consistency across touchpoints. TTS ensures that the voice resonating with your customers remains unchanged, authentic, and memorable. Fun fact: our ears pick up signals faster than our eyes! And with 25% of listeners recognizing brands by voice, having a unique vocal identity could be your next secret weapon.

3. Streamlined development–goodbye, heavy lifting!

TTS integrates seamlessly with various platforms, both in the cloud and on-premises. And with easier IoT implementation, devices can now “speak” your language, making tech experiences smoother and more intuitive.

4. Command the digital content realm

Being a digital content kingpin is easier than ever. With cloud platforms and SaaS, creating and updating your audio content is as instant as that morning coffee caffeine hit.

5. More accessible experiences

A staggering 15-20% of the global population grapple with language-based disabilities. But TTS comes to the rescue, enhancing usability for everyone from non-native speakers and those with visual impairments to the elderly, who are booming in numbers. With its clear and customizable voices, your brand can resonate globally, even among populations facing language and literacy challenges.

6. Saved time and savored money

Why drain resources when TTS can effortlessly enable speech for online content? In the corporate realm, time equates to money. Leveraging TTS can lead to savings in both domains for businesses. Translating written materials into audible format eliminates the time employees spend on reading and comprehension, optimizing productivity and enabling them to prioritize key responsibilities.

Furthermore, TTS solutions diminish the expenses associated with producing audio content, be it audiobooks, podcasts, or voiceovers. In the past, generating such content demanded high-end equipment and seasoned voice professionals. Now, this technology offers a swift, cost-effective avenue for top-tier audio material.

Moreover, making content revisions or updates is straightforward, ensuring its relevance. Thus, for businesses aiming to economize on time and resources while maintaining audio content excellence, TTS is the answer.

7. The soundtrack of upskilling

The best businesses invest in employee growth. And now, with TTS, learning modules become more digestible auditory experiences, driving performance to new heights. Forget reading–listening is much easier, especially on-the-go. Not to mention, it’s an extremely effective way to digest content. Consider the fact that 87% of people turn to platforms like YouTube for learning new skills.

Conclusion

From enhancing customer experiences to fostering employee growth, TTS isn’t just talking the talk–it’s walking the walk. As we journey further into the digital age, its voice will only grow louder, echoing its multifaceted benefits.

So, marketers, it’s time to ask: Are you ready to let TTS amplify your brand’s story? 🎙️