How To Hire and Manage a Remote Marketing Team

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October 16, 2023 Marketing

A dedicated marketing team significantly boosts your online presence across all platforms. The issue is that hiring an in-house marketing team can get costly fast.

We’re not saying that you shouldn’t hire in-house. For small businesses, startups, or solopreneurs, in-house marketing might cause your business to go over budget.

You can learn how to do online marketing yourself. Or, do the better alternative—hire and manage a remote marketing team.

Why You Should Hire a Remote Marketing Team

If you can afford an in-house marketing team, go for it! But a remote marketing team can get the ball rolling for businesses trying to find their footing. With the right team, your business can expect the following advantages:

Reduced Overhead Costs

Hiring in-house means accounting for extra overhead costs such as equipment, office space, internet, and tools used to do marketing effectively. According to studies, B2B companies spend 11% of the company budget on marketing alone.

Leveraging Time Zones

Hiring remote marketing teams in different time zones might seem like a disadvantage, but it can work in your favor. You could miss many opportunities if everybody clocks in at 9 and out at 5. You’d be surprised at the number of people inquiring about services late at night.

Higher Productivity Levels

A Standford study suggests that remote workers are 13% more productive than in-house. The study also highlights remote workers take fewer sick days and have higher levels of work satisfaction. This ultimately leads to more efficient and better-quality results.

Access to Global Talent

There are tons of talented people in all corners of the globe. Hiring remotely gets you access to every one of those people. Plus, you get the added benefit of having unique insights on how you can approach marketing.

Little to No Training Needed

Marketing freelancers or remote agencies are already adept at their discipline. You don’t need to spend overhead for training and developing their talents. All you have to do is to find the right marketing team that meshes well with your ideal brand image. So, it’s time to start hiring.

How to Hire a Remote Marketing Team

Before hiring, there are a couple of prerequisites you need to do. This ensures that you’re hiring not just for the sake of having a marketing team but for developing your overall online presence.

Here’s a step-by-step guide you can use to streamline your hiring process:

Establish Your Goals

The first thing you need to do is to set goals for your business or brand. Be realistic with these goals, and you’ll be able to find the right marketers that align best with your vision.

If you don’t know where to start, use the SMART goal-setting method. It’s a framework that allows you to set Specific, Measurable, Attainable, Realistic, and Time-bound goals.

Create a Qualification Criteria

After establishing your goals, you must create criteria for what you’re looking for in a marketing team. Each business has its criteria, but as a rule of thumb, look for marketers that:

Have a history of successful marketing campaigns
Understands the fundamentals of marketing principles
Knows how to leverage technology to streamline workflow
Provides measurable progress reports
Are versed in different marketing campaigns like organic social media or PPC.

Find Marketing Teams in the Right Platforms

With your criteria created, it’s time to find the right marketing teams. There are several platforms where you can find experienced marketers, such as the following:

Upwork

Upwork is one of the biggest freelancing platforms in existence. Just posting a job opening can already get you hundreds of potential prospects for your marketing team. Then you can qualify them using your criteria.

However, finding the right marketers on Upwork takes up a lot of time. Because of how saturated the market is, you should look at Upwork alternatives instead.

Reddit has several communities where you can find excellent marketers for everything ranging from social media all the way to PPC campaigns. You can easily make a hiring post on subreddits like r/forhire or look up “for hire marketing” in the main search bar.

Fiverr

Much like Upwork, Fiverr is also a big freelancing platform. Here, you can hire marketers and pay commissions based on milestones. This makes it a great platform for smaller campaigns.

LinkedIn can get you connected with professional and vetted marketers or agencies. You can also learn about your prospects—previous projects, case studies, or clients.

Finalize Everything in Writing

When you’ve found the right marketers for your business, finalize all the necessary contracts and documents in writing. Include the scope of the project, compensation plans, or commissions. Once everything is set, all that’s left is managing your remote marketing team.

Managing Your Remote Marketing Team

Even with the perfect marketing team, you still need to manage them to ensure all key performance indicators (KPIs) are hit and goals are met. Here are some tips to follow.

Create Standardized Operating Procedures (SOP)

Creating SOPs ensures that your internal and remote teams are aligned in all marketing aspects. This covers everything from tone, style guides, and messaging in copy.

More importantly, following an SOP streamlines the workflow despite timezone differences. Consider using tools like Trello and Slack to support task management and communication.

Streamline Communication

Communication is key in making remote marketing work. You can set up regular virtual meetings, but consider the time zone differences.

Promote open communication, suggestions, or feedback. Use cloud-based platforms like Slack to enable remote and in-house teams to communicate in real-time.

Value Your Remote Marketing Team

Never forget to show your appreciation for your remote marketing team. Even little gestures can go a long way. Celebrate milestones, send over gifts, or host happy hours to build relationships.

Key Takeaways

Hiring a remote team offers a variety of benefits for your business. But you need to learn how to manage your team effectively. When you do, you can reduce overhead, leverage different time zones, and have a more productive marketing team.

And when managing your remote team, remember to: