Virtual assistants are remote employees who provide administrative support and help you out with many menial tasks. They reduce your workload and improve your enterprise’s overall performance without hiring new employees. 

One of the fields where they can make the most difference is the field of digital marketing. Here’s what their role can be in these important tasks. 

1. Content creation and curation

Virtual assistants can write articles, blog posts, and even video scripts. With the help of modern writing AI tools, they can generate adequate prompts, use these platforms for outlines, and improve their writing quality. The bottom line is that this saves you a lot of time, meaning that a virtual assistant with more duties than content creation can now be more productive and effective. 

They can do all the necessary work and preparation even if they’re not directly responsible for creating content. For instance, to have content that performs well, you need someone to find the right resources, find the studies to link to, and do the keyword research for the article. The writer you hire can use these instructions to create better content. This is also great when you must prepare content in large quantities so that your editorial calendar does well. 

You should never underestimate your brand’s need for quality content in huge volumes. Therefore, if virtual assistants can help in any way, they should do so. Even without much experience, they could assist in so many ways with modern tools. 

2. Email marketing

There are so many ways that a virtual marketing assistant can help with your email marketing efforts. First, bought lists are never as good as organically grown ones. So, you need someone to make an email list, check if these emails are available or if they’ll bounce, and send these emails.

When sending them manually, they’re the ones altering the template. Even with email marketing automation tools, which you should use, having a human supervisor is a high priority. 

Now, while some professional email marketers are out there, their services are incredibly expensive. At the same time, while email outreach is one of the core responsibilities of any virtual assistant, they’ll usually be more than capable of handling this task for you. In other words, it might just be a more cost-effective alternative. 

Remember that while email marketing returns 4400% ROI when done right, you still need to have the right plan and approach to this subject. Make sure to include your virtual assistants in the equation. 

3. Customer support

Let’s be honest and say that modern chatbots can do everything independently. Still, many people don’t feel comfortable talking to a machine. They want direct human interaction, and interacting with a chatbot, even if it helps resolve their issues, feels like a lack of attention on the brand’s part.

So, a virtual assistant armed with the right chatbot tools can easily resolve this issue. The procedure is simple: the customer first enters your platform’s ‘contact us,’ and they can choose whether they want a live chat or just to submit a ticket. If they choose a human operator instead, a virtual assistant can provide a solution using these chatbots and AI tools.

You see, this is a bit of a white lie. Instead of letting your customers type in their problem’s symptoms into a chatbox, your virtual assistant does it. The procedure is, more or less, the same, and your customers feel heard. 

Most importantly, since they now have these tools available, your virtual assistants no longer need to be expert technicians to provide this support.

At the very least, they can possess some basic knowledge regarding the most common problems and refer the complaining client if a problem is above their pay grade. This way, they conduct a sort of triage to alleviate some of the workload from your technicians.

4. Social media management

Social media presence is the key to the survival of any brand. The problem is that it requires the highest posting intensity and probably the most immediate attention from any other marketing method. After all, you can upload a blog post every week or every two weeks, and no one bats an eye, but you need to post, share, or comment on something daily to stay relevant on social media.

This is why you need someone on this task full-time.

Now, before we carry on, we must mention one important thing. Just because someone’s running their private social media accounts doesn’t mean they know how to do this for a brand. Therefore, do a few things before you put your virtual assistant on the task.

First, you need to educate them on the subject matter. Second, you need to provide them with professional tools for the task. Lastly, you might even want to hire a mentor for them for now. 

5. Data analysis

Your digital marketing heavily relies on data analysis; however, this data won’t collect or analyze itself. First, you must go through the data collection and aggregation stage. 

Even if you have the right tools (like a CRM system and analytical tools), your virtual assistants can aggregate and organize this data for analysis. Here, data regarding UI/UX can be invaluable.

Then, they can engage in data cleaning and preparation. With the help of NLP, it’s easier than ever to turn unstructured data into structured data and prepare it for analysis. However, even an NLP can’t do it all. Sometimes, values will be missing, or duplicates slip under the radar. The virtual assistant’s job is to spot this and fix the mistake before it corrupts your analysis process. 

Your virtual assistants can turn into expert analysts by just tracking relevant performance metrics and conducting A/B testing; they can generate actionable information that will completely transform your marketing campaign.

Wrap up

You must remember that your virtual assistants provide a lot of value, especially when paired with adequate tools and platforms. Since these tools are so sophisticated and advanced, even someone without much experience in the field (or even formal training) could make a difference. 

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