Cool AI Tools That Are Changing the Business and Marketing World as We Know It

Imagine a world where machines ‘think’ for themselves, learn from experiences, and perform tasks usually requiring human intelligence — doesn’t it sound straight out of a sci-fi movie? 

But it’s not, we are talking about Artificial Intelligence (AI). 

Once a subject of science fiction, AI is now a reality – it’s transforming the way we work, and it’s kind of a big deal!

As of 2024, AI has taken off in a big way, with ChatGPT becoming the fastest-growing app of all time (only beaten by Threads short after its release), chatbots on every site, and so many AI services and devices active throughout our phones, at work, and home. No doubt, this is truly the era of AI. 

And it’s especially true for the world of marketing.

If you’re working in marketing, you already know that adopting AI is vital to your success, regardless of whether you’re automating mundane tasks, creating content for your products, or making the most out of large volumes of data.

But if you need help figuring out where to start, you’ve come to the right place. We’ll explore some of the best and coolest AI tools to help you take your marketing to the next level.

Let’s get into it.

The Power of Automation

Source: Image by Freepik

Alright, let’s talk about how AI is supercharging our world through automation because that’s pretty much the gist of why it’s so successful.

If there’s anything you want to do, any tasks on your list, from time management to building a website, AI can help you do it.

And that’s how you need to think about it.

If a task is taking you a long time, needs a higher quality finish, or you simply need to handle many tasks in a large project, rely on AI.

Business processes are now sped up, notches are more efficient, and they are executed with machine precision, all thanks to AI.

This shape-shifting force is carving a new reality for business and marketing. We see its influence in customer service with chatbots and content creation with AI writing tools. There are also predictive sales forecasts and personalized marketing campaigns. 

It’s like we’re living in the future!

Here’s where AI automation is making waves:

• Customer Service: Remember waiting ages for a customer service rep to pick up your call? Enter AI chatbots – always ready to answer with zero hold time.
• Content Creation: AI writing tools offer content generation at the snap of your fingers. Who would’ve thought?
• Sales Forecasting: Predict sales trends accurately without breaking a sweat. AI made that a reality!
• Marketing Campaigns: Ever wondered how every second ad you see online is eerily relevant? That’s AI-driven personalized marketing for you.

Now, let’s take a look at the tools!

AI Design Tools

Source: Image by Freepik

Get ready to meet AI, your new creative partner! 

AI design tools are software with AI capabilities that help you quickly create eye-catching, professional designs. Call it your virtual Picasso!

Now, why should you be excited about these tools? 

• Speed and Ease of Use: Dealing with a design project but running out of time? AI design tools help you create polished designs in the blink of an eye. No prior design skills? No worries. AI has your back!
• Consistency and Branding: With AI, maintain consistent branding across your designs. It can remember your logo, color palette, typography, and more.

With the power of AI, anyone can generate high-quality, photo-realistic graphics and images. You can use them however you please, without crazy costs and spending time designing. Take Freepik’s AI art generator Pikaso.

Whether you want to create a piece of art using sketches or drawings, you have access to everything. Just type in what you want into the prompt line or draw a few sketches, and you’ll have a piece of AI drawing and AI art in a few seconds. 

Plus, with Freepik’s plethora of aesthetic photos, voila! You have the perfect visuals for your design.

And since images and visuals are so important in today’s modern world, this tool is a must. 

AI Management Tools

Source: Image by Freepik. 

Have you ever felt like you could use an extra hand, or ten, to manage all your tasks? 

Say hello to AI management tools. They’re like skilled assistants who never sleep, can handle multiple tasks, and are oh-so efficient!

AI management tools are magical, and here’s why they should be on your tool list:

• Task Delegation: With an AI management tool, you can distribute tasks among your team members based on their skills, workload, and availability. There won’t be confusion about who does what!
• Automated Scheduling: Gone are the days of ‘Are you free now?’ emails. AI can sync with calendars to schedule meetings and presentations.
• Improved Productivity: Streamlining processes and reminding forgetful human brains about looming deadlines and tasks helps boost productivity.

Let’s bring the fantastic Slidesgo AI presentation maker to the spotlight. We’ve all been there, making presentations at midnight with droopy eyes. Slidesgo wraps up a neat, professional presentation in no time!

While we’re talking about cool AI management tools, there are those that handle project management from start to finish, AI bots that manage customer communications, and even tools that can analyze team performance and suggest improvements. 

AI SEO Tools

Source: Image by Freepik

AI SEO tools are advanced software solutions that harness the power of Artificial Intelligence (AI) to improve your website’s search engine optimization (SEO) performance. 

These tools analyze heaps of data, detect patterns, and provide valuable insights to boost your online visibility.

These days, marketers use AI SEO tools to:

• Identify winning keywords,
• Optimize content for better search engine rankings,
• Uncover competitor insights,
• Analyze website performance,
• Predict search trends and user behavior

All this helps drive organic traffic and unleash your business’s full potential.

Moreover, AI SEO tools come with many advantages:

• Time-saving: AI-driven insights make a marketer’s job easier.
• Accurate results: AI-based analytics reduce human error.
• Real-time updates: Now it’s easy to track the ever-changing SEO landscape.
• Driven by data: It’s also a breeze to make informed decisions based on facts.

Here are some of the AI SEO tools that are making a difference:

1. Market Brew: With its AI-driven search engine simulation, it helps you optimize website structure and diagnose technical SEO issues.
2. HubSpot’s Content Strategy Tool: This smart tool suggests topics and keywords based on relevance, competition, and popularity.
3. BrightEdge: A data-driven platform that uses AI to provide actionable insights for content and search optimization.

AI SEO tools are a game-changer for digital marketers. Embrace the future of SEO and watch your business reach new heights!

AI Social Media Tools 

Alright, let’s talk about social media tools.

Social media is the new town square, and AI social media tools are your digital megaphones. They’re like your personal superheroes using AI powers to manage, optimize, and analyze content across all your social media platforms.

It simplifies the journey, but how?

Quite simply, it can pinpoint your target audience, find the best time to post, suggest what type of content works, and even predict trends!

Ready to feel like a celebrity? 

AI tools can manage your interactions with fans. Every fan feels included, and every comment gets the attention it deserves. Other benefits include:

• Time-Saving: AI can handle posting and analytics, and you can save time!
• Improved Engagement: Get to know your audience’s pulse and create content they will love.
• Better Decision-making: Plan campaigns better by relying on data-driven insights.

And the tools?

1. MeetEdgar: This tool learns from your content and suggests the best times for posting.
2. Pattern89: Predicts social ad performance and makes modifications before it goes live.
3. Hootsuite Insights: Real-time data for real-time decisions. Monitors social media trends and adjusts your strategy accordingly.

So, are you ready to let AI take the reins of social media?

AI Analytics Tools

Stepping into the future with predictions is no longer science fiction with all the AI analytics tools. They’re your high-tech crystal balls that crunch colossal datasets and serve insightful predictions.

AI analytics tools are like having your very own business oracle. 

They foresee market trends, predict customer behavior, and measure campaign success, making them a game-changer for decision-making in business and marketing.

And the perks?

• Pinpoint precision and speed in data analysis. A dream, right?
• Making strategic decisions based on data-driven insights.

And there’s a great range of tools coming out in this area. How about Salesforce Einstein? It predicts sales trends. 

Or IBM Watson that delivers powerful insights and forecasts to drive your business forward. Whichever you choose, you’re on your way to some smart decision-making!

AI Automation Tools

AI automation tools are your bespoke butlers, taking over repetitive manual tasks so that you can focus on strategic tasks. 

AI automation frees up your time and reduces errors. It’s like having a 24/7 workforce that never gets tired and doesn’t demand a coffee break!

For example, have you tried Zapier?

It integrates various apps to automate tasks. Or UiPath? It offers robotic process automation for businesses. 

So, are you ready to hand over the drudges to AI, freeing yourself up to focus on all the other important aspects of your role? 

Now is the best time to do so!

FAQs

Frequently Asked Questions: AI Delights

Q: What is the best AI tool?

A: Tricky question! What’s best depends on your needs and goals. There are numerous AI tools available, ranging from design (Freepik’s AI generator) and management (Slidesgo AI presentation maker) to analytics (IBM Watson). 

However, it depends on what works for you and what your business needs are, so focus on your requirements and pick from the abundance of tools!

Q: What is the easiest AI to use?

A: AI tools like Wepik and Zapier rank high on the user-friendliness scale. Quick and simple, they help users create professional designs and automate tasks with a short learning curve.

Q: What is an example of AI in business?

A: Salesforce Einstein is a perfect example! This AI-driven analytics platform predicts sales trends, helping businesses make better decisions to drive success.

Q: How is AI used as a marketing tool?

A: Marketers use AI tools for multiple tasks, such as:

• SEO optimization,
• Content creation,
• Audience targeting,
• Predicting trends,
• Automating repetitive tasks.

Q: What AI tools should marketers know?

A: Here are some must-know AI tools for marketers:

• HubSpot’s Content Strategy Tool for top-notch content
• BMW’s Olivia chatbot for customer interactions & answering queries
• BrightEdge for data-driven SEO

Q: Which AI tool is best for digital marketing?

A: The BrightEdge platform gets my vote. Its data-driven approach helps marketers optimize SEO, create content, and improve search performance.

Q: What is the best example of AI in marketing?

A: Netflix nails it with the AI-powered recommendation engine. Personalized content suggestions based on user preferences spell marketing brilliance and boost engagement.

Conclusion

So, what did we learn today?

• AI tools are changing the business and marketing landscape.
• Different tools cater to various needs: Design, SEO optimization, social media management, analytics, and automation.
• They save time, reduce errors, and improve decision-making.

AI tools are not the future anymore, but the here and now. They’re turning business and marketing into fine art. So, it’s time to master these tools!

The world is your canvas, and AI tools are your paintbrushes. You can utilize them and create something extraordinary!