Establishing Branding and Graphic Design: What Role Does Typography Play?

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October 1, 2024 Marketing

There are lots of people who have probably heard of the term typography, but the question is, do they know what it encompasses and how crucial it can be in terms of branding and graphic design?

For starters, it can be defined as an arrangement of type in order with the goal of creating a written language that is eye-catching, readable, and aesthetically pleasing. Its purpose should be to spread the word about your brand (and company, in general) and to get your message across.

As concluded above, it plays an integral role when it comes to both branding and graphic design and if you would like to dive further into this topic, then stay tuned because you’re about to learn more about it!

Typography Is Very Meaningful

It’s safe to say that topography represents the value and the tone that your business shares and wants to highlight. Just like color perfectly depicts the message you want to convey to your consumers, well, the situation is pretty similar with topography.

Every single category of the font you’ll be utilizing will have a different meaning, and will simultaneously, showcase your brand in a different light and what your business generally represents and stands for.

The whole point of having various sorts of categories of the font is to have an authentic tone or effect. Topography connoisseurs at BLKBK Ink would like to remind you that each font comes with a different purpose. For example, sans-serif is perfect for brands that are interested in using something that’s modern, minimalistic, yet effective.

On the other hand, you have script fonts that are a little bit more personal, do not resemble anything that’s trendy, yet are concurrently, very stylish and elegant. Additionally, lots of firms today employ black which to many people looks a bit gloomy and dim.

To put it simply, every font (as concluded previously) has a specific meaning and it’s up to your company to decide what it wants to convey when delivering a particular message to the target audience.

Topography Is All About Delivering A Message

When it comes to graphic design, it revolves around visual communication and when you use typography, you can efficiently demonstrate and amplify your design. If you’re planning on having an image-based design, then you need to utilize typography that’s striking enough so that it can easily be noticed.

On the flip side, if you would rather opt for a text-heavy design, then topography design is going to help you make a distinction between different sections, and, at the same time, draw consumers’ attention to them.

Whatever you choose (out of these two), the point is to create a balance between every single element so you can get your message across the right way.

Typography Can Be Found In Every Aspect Of Your Brand

Typography is all about text, which means that anything that contains it can be defined as topography. This refers to things like the logo of your brand, brochures, social media platforms that you employ, the website you built, emails, or anything else that is packed with letters.

If you use typography a lot to promote your brand, then it’s more than obvious that it plays an integral part in it, which is a fact that is oftentimes overlooked. Since it is generally a very big part of your brand’s identity, then you need to carefully think about how you are going to utilize it, because, the point is to benefit your brand, not harm it in any way.

Let’s Discuss Hierarchy

A lot of businesses nowadays, use typography to create some type of visual hierarchy. One of the best ways to accomplish that is through sizing, which represents the biggest element of the page, and something that is capable of catching the viewer’s attention in a flash.

For instance, newspapers normally rely on the efficacy of the headlines, whenever they want to grab someone’s attention and accentuate something because headlines are the biggest (when it comes to text).

Aside from this type of topography hierarchy, you can also mix various typefaces. What does it mean? It means that (this is just an example) you can utilize a geometric sans serif typeface to create interesting and eye-catching headings, and traditional serif for the body text.

The best approach is to simply establish three levels of hierarchy: headings, subheadings, and the body. Each level is supposed to be in a different font, and through sizing, you’ll be able to establish the topographic hierarchy.

Topography Boosts Accessibility

If you select the proper typography design, spacing, font size, and line spacing, you will concurrently, boost the accessibility of your text. And there’s no need to remind you how essential that is.

Namely, your text will immediately become a lot more readable which is something that your target audience is going to appreciate a lot, especially the ones who are dealing with some sort of visual impairment.

Typography that’s perceived as accessible (in terms of design) usually takes into account elements such as font choice, contrast, and spacing because all of them positively influence readability.

Furthermore, first-class topography design is a lot more understandable, inclusive, and accessible, which will not only impact the communication that you have with your consumers but will take their overall experience to the next level.

It Sets A Certain Mood As Well!

There’s no denying that specific elements like pictures can leave a certain impression and grab a person’s attention, but it doesn’t mean that typography doesn’t have the same effect. In fact, it has not only an indirect impact on viewers but a direct one too.

That’s exactly why you need to be very careful when “working” with it, because, after all, you want to use something that’s going to properly reflect the goals and personality of your brand. In a nutshell, the font can encourage engagement, enhance the overall theme, associate personality, cause a particular vibe, and even make your brand more trustworthy.

People often have the tendency to overlook the importance of topography, however, it’s easy to see that it plays a significant role and should definitely be implemented by any business that cares about its brand.