AI-Driven Content Creation Tools to Enhance Your Marketing Campaigns

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October 14, 2024 Marketing

You, just like all of us, are here because you are smart enough to understand one thing–the future of marketing is digital. And while many think that’s awesome because all they need to do is create a fun Instagram post and call it a day, things are much more complicated than that.

In reality, digital marketing should never be taken for granted. It’s a complex process that includes many players and many roles, and while only top expertise can make it seem simple, there are tools that can help all of us find our footing when drowning in the middle of a big marketing campaign.

So let’s take a look at some AI-driven tools for content creators that will make marketing just a little easier to conquer.

1. TextRobot – Quick and Easy Branded Texting

In no particular order, let’s start with this small AI tool for whitty and fast copy. Did you know that SMS is the fastest way to get your internet marketing campaign to your client? More than 98% of messages are read by the recipient within 3 minutes of receiving, which is a huge number compared to emails that stand only at 54%.

If you quickly need to get out witty and engaging text, especially SMS and email, then you can really rely on TextRobot. Okay, that’s not something so special, right? Well, the best thing about this tool is that it can learn and adopt your brand’s voice. This means all your texting activity will sound 100% authentic, just better, because there will be no grammatical errors or awkward slip-ups. If you require any complex messaging workflow, it can all be automated with TextRobot.

2. ChatGPT – Your Trusted AI Assistant

It’s simply impossible to talk about AI tools without mentioning ChatGPT, probably the most famous one. This tool revolutionized the way businesses and regular people see AI, and it brought us all together. ChatGPT is a great writing assistant that can take on any and all tasks, even more complex ones. However, when it comes to writing marketing texts and creating strategies, it’s best used as a proofreading tool and concept writing machine than anything else. And all pros can and do use parts of this tool to supplement their efforts.

For instance, experts at Four Dots agency and their content creators use ChatGPT to handle secondary tasks such as proofreading, grammar checks, fact verification, and fleshing out initial ideas for concepts. This allows them to maintain a high standard of accuracy and creativity in their output.

However, it’s clear that AI is not the sole player. Four Dots also employs a suite of other AI tools tailored for various SEO needs, such as Ahrefs AI keyword suggestions, AI search intent, and AI content grading. When combined with the human expertise and strategic insight of their team, they get amazing results that satisfy SEO standards and fit all Google guidelines. So, used in this way, ChatGPT, and AI in general, can be an amazing addition to any business, especially marketing.

3. Designs.AI – Stunning Graphics on Demand

AI tools are not just for creating text content. For instance, many graphic designers like Designs.AI for creating graphic content. This tool is great for last-minute visuals when you can’t find a freelance graphic designer who doesn’t have a million other projects to deal with first. You can use Designs.AI for many things, from simple AI photos to social media graphics, banners, and other advertising tools.

What we like about this content creation tool is that you can be as wild as you want with your ideas. All your shower thoughts and midnight ideas can be turned into visuals that will catch your audience’s attention, and AI won’t judge your unconventional thinking. There are no stupid ideas when chatting with a bot–they simply run with it, and the results can be simply mind-blowing.

4. AudioGen – Your Playlist for Better Ads

A solid marketing campaign needs to have everything from textual to visual and even sound content. And for the latter, you have AudioGen. As the name suggests, this tool generates audio, from original sound effects to tunes, samples and real music. This personal AI music producer can create jingles that stick or some dramatic scores for video ads. Background music and sound effects can make or break the ad, so what your audience hears needs to fit your brand and resonate with listeners.

Think well about the emotion and vibe you want to create, tell that to AudioGen and in minutes, you’ll have what you need. With sounds, it’s really easy to make your ads memorable or give your multimedia projects a little something extra.

5. Lumen5 – For Total Beginners

All the tools we mentioned so far are used by pros or semi-pros, but this one can be successfully used by literally anyone. Lumen5 is created for total beginners–if you can handle a mouse, you can handle creating visual content with Lumen5.

All that you need is carried out by AI, and all you need to do is have an idea and choose templates of designs, text, images, colors and styles that match your vision. Drag and drop different elements into place and you’ll have a video done in 10 minutes. To put it in even simpler terms, it’s like PowerPoint of videography, and who can’t use PowerPoint!

Honestly, really memorable and effective marketing will always be a complete science that will take years to perfect and hours upon hours of research by different teams. So if you need something super serious, just invest in professionals and work with an agency that will handle all this for you. But for last-minute tweaks and quick branding and marketing efforts, AI tools can save your life and your business. Today, we recommend these tools, but maybe already tomorrow, we’ll have a bunch of new AI helpers to rely on, so stay curious, keep on researching, and your marketing campaigns will surely be successful.