How To Have A Fully Responsive Website For Conversion Rate Optimization

If a website isn’t responding instantly, people will just visit another one, this is the unspoken rule of the internet. Website responsiveness is a fundamental element that can make or break a business’s online success; a few seconds of delay could cost you thousands of valuable opportunities. Ensuring that your website is fully responsive to your customers is essential when trying to increase your conversion rates, so here’s how you can do that.

Mobile-Friendly Versions are Mandatory

Over half of the people currently surfing the internet are doing so via their mobile devices. Not having a mobile-friendly version for your website can be devastating for your conversion rates, as it results in so many lost opportunities.

That’s not where the hard part ends, though; there are dozens of phone models out there with different screen sizes and operating systems that you need to cater for when designing the mobile version of your website.

Ensuring that your website runs smoothly on a variety of different devices will help increase the number of potential opportunities you can get and, ultimately, increase your conversion rate.

Spend Some Time Planning the Design

A website’s design determines the kind of impression that every visitor is going to have after clicking on the link for the first time. Failing to impress them on that first glance will drive them to click away, so spending some extra time perfecting the design that’s going to impress anyone who stumbles on the website is well worth the hassle.

For those who don’t know how to design a website, there are tons of different pre-designed templates available online that can be easily edited to suit your website.

Alternatively, if you want your website design to be truly unique, but you don’t really know how to design it yourself, you can always hire a designer after creating a detailed plan of how you want it to look.

Don’t Ever Use Pop-up Ads

No one appreciates annoying pop-up ads that cover up the whole screen and interrupt their browsing. These ads are quite annoying and people visiting your website might simply click away because of the trouble that these ads bring.

Sometimes, the ads completely block the screen for mobile users, making their experience on a website horrendous. Moreover, these ads are bad for search engine rankings, and they have the potential to make your website less responsive to your customers, so avoid them at all costs.

Don’t Use Outdated Technology

Technology is rapidly evolving and some advanced programs simply can’t run on certain devices. Web designers know what technology to avoid, but for the inexperienced website owner, if you’re still using technology like Flash, you should redesign your website immediately.

Flash doesn’t work for iOS or Android users, meaning that a large number of potential customers simply can’t see a lot of what’s on your website. Always keep your website up to date with the current technology.

Speed is Everything

When it comes to your website’s loading time, a single second can make all the difference. People are typically quite impatient when visiting new websites, and if your site doesn’t load within the first few seconds, your visitors will likely just click away.

Conversion rates highly depend on loading speed. In fact, website designers state that every second of delay can cause a website to lose up to 7% conversions. You can find more info here regarding the importance of speed as far as conversion rates are involved.

In any case, a little research will go a long way in helping you improve your site’s speed and reduce your chances of losing opportunities due to the site’s long loading time.

Run Tests Regularly

You’ll never know what’s wrong with your website unless you regularly check the responsiveness of every single page on the desktop and the mobile version.

Running tests that assess the responsiveness of your website helps you spot issues a lot faster, making it much easier for you to fix them and keep your site running smoothly.

Having a buggy or unresponsive page can be the reason a visitor clicks away, as it doesn’t exactly reflect a positive brand image. So, run tests frequently to avoid losing any visitors.

Make It Easy to Navigate

A simple design that uses a clear and readable font is key for a successful website. When browsing a website, it’s very easy for visitors to grow impatient if the information they’re looking for isn’t presented clearly or if the site is hard to navigate.

Ensuring that the transition from page to page is smooth is another important element that you should keep in mind when designing your website.

Be Mindful of Images

Pictures are great to have on your website as long as they’re optimized to fit the site correctly. This includes compressing the images so that they don’t take ages to load and making them easily visible on mobiles.

The process of making sure that an image fits the website correctly requires a lot of trial and error as there can be issues with the speed, quality, or size of the image. Running some tests on different devices before you finish uploading the images makes this process much easier, as you’ll be able to spot any errors before they cause any damage.

Switch to Fluid Grid

Instead of using pixels, most website designers now use something called a fluid grid, which helps them render their website’s size so that it fits the proportions of the screen it’s being viewed on. This means that the website automatically fits into whatever size the screen is, which makes it extremely convenient to use as it allows people to access your website using any device. Switching from pixels to a fluid grid is a change that all websites should make if they haven’t already.

Conversion rates highly depend on the overall experience of your website visitors, which means that by optimizing everything on your site to perfectly suit their needs, you will be more likely to convert leads into sales. That’s why most business owners who are looking to optimize their conversion rates tend to spend a lot of time and effort making their website fully responsive. Your website is what represents your brand online; if it’s fully responsive and easy to navigate, then the people visiting your website will have a positive impression of your brand.

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