Marketing Tools You Can Easily Use in Your Organization

Show:

December 15, 2020 Marketing

Having a framework is important if you want to be able to develop and prosper in a business regardless of the sector you chose. Every detail is crucial for the business to flow smoothly. The question is, how will you be able to organize your business, and what are the things you need to do to achieve greater heights? In this article, we have gathered some helpful tips for marketing your business effectively.

Entrepreneurs have one thing in common, and that is building their blueprint for success. When putting up a business, the initial step to do is to have all fundamentals present in your company from planning, strategies, finance, especially marketing.

What does Marketing do?

From the root word Market, which means the process of two individuals exchanging goods and services. Simplifying the meaning of what marketing does, it is where companies lure potential customers to try their products and services. Making a thorough research analysis on different age ranges about what their needs and wants are. Getting consumers aware of its existence and making a bold message to other competitors as well. Entrepreneurs are using this effective approach to expand by producing quality leads that will improve consumer satisfaction.

Principles of Marketing

In every company, principles are set to have a solid foundation to make a clear goal and future targets to follow. Let’s break down the main principles as a guide in organizing your company, there are questions you need to ask yourself to determine what are the essentials of having a business ideal:

Be specific in your target market – This principle is critical in marketing to stand out from all rivals in the industry. This defines how your company stands out with its specialization. It will guarantee a good number of loyal clients that helps build a reputation and generate stable profit.
Being unique – To get enough attention from consumers, it is an advantage to have a separate product that projects individuality. This will easily address consumers that have specific needs.
Be trust-worthy – The most effective principle to instill in a company is being a trusted and reliable advisor when it comes to products and services. This way, it will leave a mark for the consumer that you really care for them and not just get profits out of their money.

Experts believe that the usual effort exerted from marketing is 20% that creates 80% results. If you double or even triple the effort you should put in marketing, the ROI will be faster and allow the company to save some time and effort. The key is to reinvest in marketing tools that will boost your business in a short period.

Types of Marketing

There are many ways to promote products or services for your company and it can be divided into two categories, traditional and digital marketing.

Traditional Marketing – Nostalgic as may sound but traditional marketing is effective, from passing flyers and leaflets to people on the sidewalks, printing newspapers and magazines, promoting the company through radio and television. Though it requires a lot of time to reach out to potential customers, it is worth it in the end.
Digital Marketing – A type of marketing that utilizes the internet to advertise the product/service through different gateways where it opens an endless opportunity to get as many customers as the company wants.

Essential Marketing tools

This is the most essential part of understanding how marketing works, having the right tools, and knowing when to use them is the key to a successful marketing strategy. It is an action that takes place where a company uses as a medium or instrument that helps to develop and promote products/services:

Video-lead generation

The purpose of this tool is to get potential customers by creating a video with a complete description of the product/services of the company. A way to attract customers by creating a custom video, where a compilation of scenes can briefly explain what the company is all about. According to marketing experts, being creative in making video brochures will result in a rapid increase in profit. The hours spent reading a traditional brochure takes around 5-10 minutes to read all the information, but watching a 2 to 3 minutes clip is enough to have the customer receive the information quickly. It is obviously better to have the best concept and create one good video.

Media monitoring

Companies often use this tool for reading what their competitors are saying about the products and services, monitoring what are the trends in the industry, or listening to the feedback of consumers for improvement. This is a great way to identify and analyze what type of content attracts more traffic to your site.

Automation

One of the greatest tools that companies can use is automation. This lowers the costs of a business, creates a faster return of investment, increases productivity with less number of employees, and gives an efficient and reliable quality of service. There are three types of automation to choose from:

Fixed automation – this type of automation has a series of command instill in machines to perform a certain task suitable for large productions.
Programmable automation – this is applicable for a cluster of products produced. Unlike the fixed automation, programmable automation can be reprogrammed for a new input of commands.
Flexible automation – it is similar to programmable automation the only difference between the two is the time length of reprograms the commands.

Advertising

The basic marketing tool that has been present from the beginning. It is a way to introduce a new product easily by educating consumers about the product. It focuses on increased sales that can be a huge advantage in competitive advancement.

Direct mail

This form of tools is also known as advertising mail where a wide variety of marketing materials are delivered by postal services for a political campaign, profitable and non-profitable organizations. It directly targets specific people, websites, and potential customers as well.

Social media

Interactive online relationship with customers through forms of social media ads such as blogging, posting, sharing and tweeting.

Classified ads

A form of marketing tool commonly found in the newspaper, categorized by what type of product the company’s offering with a brief description to entice consumers to support the brand.

Google analytics

Google’s web analytics, where companies take advantage of being able to identify what type of visitor visits their site, and what are the popular topics they’re looking at. There are several reasons why you should have this marketing tool in handy:

Cost – It is free of service, google account is all you need to use this tool.
Reporting – they have tons of options to choose from when presenting data, from the basic charts, spreadsheets to pie charts that give an easy way of looking at the status of your site.
Real-time – you can check the status of your site at this very moment, from daily, monthly, or even yearly they have it.

Surveys

One of the oldest tools of marketing is surveys, it provides a large volume of information from gathered data with precise results. This is commonly used to know what kinds of consumer want to know the rate of your product or your competitor.

Search Engine Optimization

The most used marketing tool available in the market. It is responsible for driving traffic that can potentially turn into a paying customer.

It is strongly recommended that all of this digital marketing be considered to take advantage of and save a lot of time and effort. Running a business can be a handful and overwhelming responsibility to handle. It requires a lot of time in monitoring, studying, and observing how the market flows, what are the trends and how to follow them. Your search engine marketing can also be easily done by creating marketing campaigns, which will save you a lot of time and money. With the marketing tips mentioned above, you do not have to worry about the number of customers you have but focus on what kind of resources you can use and help you succeed.