5 eCommerce SEO Tips

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April 20, 2021 Marketing

In the digital-centric modern world, virtually anyone with an internet connection can build an online store. However, creating an online store and actually generating sales are two very different things.

It can be extremely difficult to gain exposure for your store, especially if you don’t have a large marketing budget. This is where search engine optimization (SEO) comes into the equation. Basically, SEO allows you to gain high search engine rankings, which in turn lets people find your store through search engines such as Google and Bing.

In this article, we outline five of our top eCommerce SEO tips to help you boost your search engine rankings.

1. Spend time developing a keyword plan

It’s easy to create generic, poor-quality content for your website, but this just isn’t good enough anymore. Instead, it’s a good idea to spend some time researching relevant, low-competition keywords to focus on.

Now, make sure that you don’t fall into the trap of using short, simple keywords that are extremely competitive. Instead, go for long-tail keywords/phrases that have a lower search volume, but much lower competition.

To put this into context, let’s say that you sell stylish dog jackets. There wouldn’t be any point at all trying to rank for a keyword such as “dog”, because you’re simply not going to. Something like “fashionable jackets for dogs” will be much less competitive and easier to optimize for.

2. Make sure your content is optimized for user intent

In the past, anything with a few keywords was good enough to rank well on the search engine results pages (SERPs). However, this has all changed in the past few years, as Google has learned to identify high-quality content that’s in line with the user intent. A great way to do that is hire a blog writing service.

But what does this mean?

To put it simply, you need to provide relevant, useful content that’s likely to match what someone is looking for when they search for a particular keyword.

3. Ensure you’ve got technical SEO under control

Technical SEO refers to the “unseen” aspects of SEO. Some technical considerations that you have to keep in mind include:

Ensuring your page load times are as good as possible.
Removing any duplicate content.
Adding redirects wherever they are needed to ensure broken links don’t become a problem.
Creating an XML sitemap that updates automatically.
Making sure your store doesn’t go offline or become unavailable for an extended period of time.

This is by no means an exhaustive list, but you basically need to ensure your store is well structured, high performing, and easy for search engine crawler bots to navigate.

4. Add high-quality, relevant metadata

Basically, this means that you need to pay careful attention to the small things. Although it can seem like a pointless endeavor, make sure that you add SEO-optimized image titles, alt text, tags, and captions. Create custom URLs that integrate relevant keywords, and take advantage of categories and tags to organize your products.

5. Use Google Shopping

In early 2020, Google announced that it would be making Google Shopping free for all users. This makes it an excellent third-party marketplace to list your products, which has two direct benefits.

Every listing will generate a high-quality backlink to your store, directly improving SEO.
Every listing has the potential to generate more traffic, increasing sales and overall success.

The bottom line: If you’re not using Google Shopping, you need to be.

Final word

SEO is a fast-moving field that’s constantly developing. However, it’s also one of the most profitable marketing strategies available, and when harnessed correctly, it can result in greatly increased visitor numbers and sales.

In this article, we’ve covered our top five e-commerce SEO tips. Spend some time understanding them, develop a strong SEO strategy, and begin implementing actions to boost your search engine rankings.

Remember, though, SEO isn’t something that happens overnight. Don’t expect immediate results, but know that the long-term rewards can be excellent.