8 Technical Considerations When Optimizing A Website For Search Engines

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May 10, 2021 Marketing

SEO Is The Best Tool To Ensure The Visibility Of Your Website

SEO or search engine optimization has gained massive popularity as a marketing tool for all types of business today. By optimizing the technical practices of SEO you can ensure the visibility of your website and its content to prospective customers. This will help your website to appear as an organic result rather than only a paid one. Organic results create more trust value to the visitor on your website.

When you create a website that provides easy and clear navigation. It helps the search engines to index your website easily. This improves the user experiences and encourages them to make repeat visits. The most common search engine used is Google. Google too pays more attention to user experience.

Below are some basic technical considerations you need to know in regards to optimizing your website for search engines.

Speed Of The Website

With the plethora of options available online for users, one cannot simply afford to have a website that loads slowly. The time taken for the full display of content on the page the user has landed is one of the SEO ranking factors. The slower the loading time, the more are the chances of losing potential sales. Start with limiting the elements on the website and using simpler templates. When you add extra plugins, widgets, and so on, the website will need extra time to load. Tracking codes too can be optimized. An optimal time period for loading a website should be 3 seconds. Try to create a good balance between the components on your website and page design. If needed, make further adjustments to decrease the load time of your website.

Utilizing professional search engine optimization services will ensure that your website is optimized for speed and performance. While you can optimize your website and content on your own, professionals can help you more precisely identify what elements of your website need to be optimized, and provide solutions that are tailored to your business’s needs.

HTTPS

Hypertext transfer protocol secure or HTTPS is the first element you can start with when building the architecture of your website. When you use a secure protocol like HTTPS, then it makes it a more SEO-friendly choice. This is because HTTPS is included as a factor that affects the ranking of a website by Google. When you have a website on HTTPS, it will automatically give a boost to its ranking. It will also add a layer of security and protection to your website which is worth considering.

URL Structure

Even if your website has a very savvy architecture, you should still incorporate a user-friendly and clear URL structure. A URL helps to replace IPs or the numbers that your computer uses to identify resources, with readable text. It describes the page easily to the potential users as well as the search engines. When optimized well, it will improve your ranking factor. You must make sure it is descriptive yet as brief as possible. Just by clicking on the URL, the potential user must be able to have an idea of what is included in the particular link.

Data Markup

While Google can easily identify the type of your resource by looking at the page’s content and optimization, you can take your ranking to the next level with rich snippets which provide the user with information ranging from the number of star ratings, views, etc. You can add them to your website easily by using plugins and activating them.

Increase Quality of Links

The better the quality of the link the better is the traffic to your website. When you avoid bad redirects in your links, then you can decrease the time it takes for your webpage to load and the browsers will not have to work through several links to get to yours. When there are many redirects, then the rankings of your page will suffer. The search engine bots will only be able to climb a limited amount and then give up on your page. When there are too many chains redirecting, it increases the time taken for the search engine to reach the final destination and it eventually just stops looking for it. Furthermore, concentrate on the quality of the link rather than quantity.

Avoid Duplicate Content

While we are on quality links, another thing to keep in mind is the content. When you duplicate content it can cause serious technical issues to your SEO. In case you find that any content on your website is duplicated, you must get rid of it as soon as you can. Google search engines lower the rankings of spam websites and continuously checks the content for duplicity.

Mobile Friendliness

With more and more people using their mobiles to look up information, it is vital to make sure that your website is mobile-friendly. This will ensure that the user can get the same information with ease on their mobile phones as they would get when they access your website from their laptop or tablets. This is also an important element in technical SEO as it has a huge effect on how Google ranks your website in the search results. You can check how mobile-friendly is your website by testing it on online tools available. Then you can take the necessary steps to optimize it.

Website Design

While adding loads of images and effects may lower the speed of the website and complicate the message of the website, an outdated-looking website too will not appeal to the users. While it is not important to continuously redesign the website every now and then, try to keep it as visually appealing as possible. Give clear space for the user to understand and create an idea about your brand. Keep the font size readable so that people who are accessing the web from various devices can easily read your content. While sometimes pops up are needed, keep them at the bare minimum. Constant pop-ups and ads can be very annoying for the user.

SEO and its technical consideration is an ever-growing topic. SEO experts equip themselves with years of knowledge plus enhance themselves with current trends to be able to keep up with its demand. The above are some considerations you can start with and slowly equip yourself with more ways to optimize your website.