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3 Ways to Promote Your Cloud Kitchen for Maximum Sales & Revenue
There was a time when celebrating a special occasion with your family was synonymous with dining at a fancy restaurant. The COVID-19 pandemic has turned that into a distant dream. To say that the novel coronavirus has dealt a huge blow to restaurant owners would be an understatement.
With social distancing and self-isolation becoming the buzzwords of the year, entrepreneurs in the F&B industry have had to overhaul their operations to stay afloat. They’ve had to devise innovative ways of using technology to maintain business operations and generate revenue.
The good news is that it has skyrocketed the demand for cloud kitchens. If you’re trying to make a grand entry into the F&B industry, now is the right time to launch your cloud kitchen. The global cloud kitchen market is projected to be worth nearly $140 billion by 2028, growing at a CAGR of 12.4% between 2021 and 2028.
Launching a Cloud Kitchen: The Full Picture
The concept of cloud kitchens puts a spin on traditional takeaway joints. Unlike regular eateries and restaurants, cloud kitchens don’t have a physical establishment. You build a professional kitchen, take orders through online channels, and get the food delivered to customers’ doorsteps.
That’s the reason cloud kitchens are often known as ghost kitchens.
Cloud kitchens offer many obvious advantages over restaurants, including minimal operational overheads and better scalability. Also, they’re the perfect solution for sustaining your F&B business in the middle of a pandemic.
But with many established restaurateurs hopping on the cloud kitchen bandwagon, it’s becoming a competitive landscape. Also, in the absence of a physical establishment, you must use the right online and offline channels to attract customers and boost sales.
In this blog, we’ve outlined a few effective marketing strategies to skyrocket your cloud kitchen sales and revenue. Let’s take a look.
Establish A Stellar Online Presence
Curating a drool-worthy menu would be futile if your target audience never comes across your cloud kitchen. Considering the operational nature of cloud kitchens, you must focus on creating a strong presence and impact on the online world.
Optimize Your Website
Start by creating a fast, user-friendly, easily navigable, and secure website for your cloud kitchen. Leverage the latest search engine optimization (SEO) tactics to improve your website’s visibility on popular search engines, including Bing and Google.
The key is to ensure that your target audience finds the website whenever they’re looking for food takeaway or delivery services that are related to your menu.
Also, create a Google My Business page for your cloud kitchen. Fill out accurate details, including business hours, contact number, and office address. Add a keyword-rich description that’ll help your listing rank higher in relevant search engine results.
Similarly, develop an online ordering app for your business, if you haven’t done that already. Encourage website visitors to download the app by offering exclusive discounts to new users. Also, use app store optimization techniques to skyrocket app downloads.
Prioritize Social Media
You can’t grow a business in 2021 without leveraging social media. Irrespective of the type of cuisine your cloud kitchen offers, your potential customers are already using Facebook, Instagram, Twitter, and other social media platforms. Use it to your advantage by building brand awareness on social media.
Once you’ve created your social media profiles, start uploading interesting and witty content to engage your audience. Showcase behind-the-scenes videos of your kitchen, share quick-and-easy recipes, and upload high-quality photos of various food items.
You could also host a giveaway before launching a new menu. Another great idea is to collaborate with popular food bloggers, chefs, and influencers, and get them to promote your business.
Don’t Ignore Paid Advertising
Apart from building organic reach, you can use pay-per-click (PPC) advertising on social media and search engines to attract more customers.
Harness Offline Channels
Just because you’re running a cloud kitchen, it doesn’t mean you should ignore convention, offline marketing techniques.
Start by participating in local food festivals to amplify awareness and visibility. It’ll make your brand more personable and help you connect with potential customers. Make sure you set up an eye-catching stall with posters, standees, and banners.
Also, it’s a good idea to print flyers with your menu and hand those out to visitors. It’ll go a long way to boost your brand’s recall value. Make sure you find a reliable and experienced printing service, such as King Print (http://www.kingprint.co.uk/), for this purpose.
Additionally, you can host food pop-ups in local markets and shopping malls. It’s a great way to expand your reach and stir a buzz around your cloud kitchen. Use social media marketing to build hype around the pop-up and maximize footfall.
Focus on Customer Retention
Retaining your existing customers by earning their loyalty and trust is crucial for the success of your cloud kitchen. That’s where your app will come in handy. Send push notifications with personalized offers to make your customers feel valued. You could also consider launching a loyalty program for regular customers.
Building Your Future in the F&B Industry
While the pandemic won’t last forever, the growing trend of cloud kitchens is here to stay. If you’re planning to launch with, start by delivering a flawless online ordering experience on your website and app. Leverage SEO, social media marketing, and paid advertising to build your brand. Also, use food festivals and pop-ups to further expand and diversify your audience.
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