Content Marketing Automation: The Best Tools to Simplify Content Marketing Tasks

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October 15, 2021 Marketing

In this day and age, digital marketing is essential to the success of any entrepreneurial venture. After all, it enables enterprises to build greater exposure for their brands and connect with their target audience more than other promotional tactics. And few strategies are as effective as content advertising. But much like everything else, you’ll need to equip yourself with the right tools to maximize your chances of success. With that said, let’s look at some of the best software that will allow you to promote and develop your material as efficiently and effectively as possible.

1. Leverage Buzzsumo to create engaging content ideas

If you want your efforts in marketing via content to yield the desired results, you’ll need to produce and publish material that appeals to the intended audience. One of the most effective ways to accomplish this is by identifying the pieces performing well within your niche or industry. With the use of Buzzsumo, you’ll be able to analyze and evaluate the trending content on specific topics. With the in-depth insights that it offers on performance, engagement, links, and shares, you’ll be able to create brilliant ideas for subjects that will enable you to gain traction with users.

2. Build a content marketing campaign using SEMrush

Establishing a successful content marketing campaign requires more than good intentions. You’ll need to research and conduct competitor analysis to guide you in your efforts. While various tools can help do that, many prefer SEMrush due to its ability to simplify the entire process. This software rolls in paid traffic, social media, PR, content, and market research in an organized interface, enabling businesses and marketers to handle every technical requirement of their strategies. It also provides valuable insight from the market, strengthening the approach with the campaign as a result.

3. Discover keywords via Ubersuggest

For content to gain online visibility on the SERPs or search engine results pages, it must be optimized with keywords relevant to your business that get a lot of searches. With Ubersuggest, you can determine the phrases and terms people use when looking for information, products, or services regarding your industry, including the search volume and competition level. By using this software, you’ll be able to discover excellent keywords that you can use to fully optimize the material you publish on the Internet and ensure that it gets the kind of exposure it needs to reel in your audience.

4. Personalize published material through Hubspot CMS

Hubspot CMS is one of the most popular digital marketing tools today, and for a good reason: it offers users everything they need, from content creation and distribution to analytics in a single place. So whether you’re looking to edit or make blog posts, emails, or landing and site pages with ease, the tool provides a range of features that will help you optimize your content advertising strategy. Best of all, it’s also supported by a top-notch delivery network, so you can serve your material all over the world as quickly as possible.

The software also has A/B testing features. However, its strength lies in the creation of smart and personalized content. For those who choose to use Hubspot CMS as a marketing platform, it’ll work seamlessly with your database management, email list, and forms.

5. Create content to enhance your SEO efforts using Yoast

An all-in-one tool for technical, on-page, and off-page search engine optimization or SEO, Yoast is an excellent WordPress plugin that can help you with your SEO efforts. It does this by enriching content with the right keywords, optimizing title tags, URLs, and meta descriptions, and suggesting the most appropriate internal links. It also provides many features that are dedicated to the optimization of WordPress sites, and if you invest in their best plans, you’ll have access to a range of educational courses that will help you boost your SEO’s performance.

6. Use Copyscape to check for duplicate material

While duplicate material may not necessarily lead to penalties for your website, it can still harm its rankings and inbound Web traffic and lead to lower search visibility as a result. In other words, it can create problems that can set your marketing efforts back. For this reason, you must check for any plagiarism before you begin publishing your material on the World Wide Web. The good news is that it’s not as trying or tedious as it sounds. With Copyscape, you can quickly search for all similar content online and easily address duplication issues.

7. Make it easier to share by utilizing ShareThis

One of the objectives of content marketing is to improve the number of shares that every piece gets because it elevates impressions and visibility. With more shares, you’ll increase the number of people who find your material. As a result, you’ll get more leads from your content. As such, it makes sense to make content-sharing easier than having to copy and paste the links. And to achieve this, you can incorporate buttons for social sharing on any website content or blog post using ShareThis. It may sound simple, but you’ll be surprised at how effective it can be when it comes to creating exposure for your material.

8. Automate the distribution of email content with GetResponse

There aren’t many digital channels as effective in content distribution as email. Apart from social media, many consider email to be the most preferred way of distributing content. Therefore, it’s critical to implement it in your content advertising strategy so that you can retain and engage existing customers and nurture leads. With GetResponse, you can make the process easier than it otherwise would have been. Whether it’s generating eye-catching emails or developing automated workflows to design landing pages that can convert, this tool can help you get the most out of your content.

Conclusion

In any content marketing strategy, having the right tools at your disposal can make a difference. So make sure that you carefully consider all the software laid out above. Not only can they help maximize your chances for success, but they can make the process more simplified and straightforward too.