Newsletter Marketing: How to Do it Right in 2022?

Newsletter marketing is cost-effective and useful to create a close bond with the customers. Concentrating on a good newsletter layout and planning an effective newsletter marketing campaign helps brands coerce thousands of customers to make a purchase. 

Newsletters reach the right potential target customers, solve their problems by giving them useful information. It helps brands make a sale by reaching the right customer for their product. Here are five ways to kickstart your newsletter marketing fabulously in 2022 to stand out from others, keep up with the trends and get maximum return on your investment. 

Make your Newsletter Attention-Grabbing 

Using catchy subject lines is the first step in effective newsletter marketing. 2022 will come with several newsletter marketing trends and this is the first step most marketers should pay attention to – creating a subject line customers cannot ignore and not open. 

Give high importance to the subject line especially if you are a new brand. People read the subject line before they open the email and it is highly important to make it attractive so that they don’t want to skip your letter. 

Keep it concise, add a hint of humor or mention an offer to grab their attention. Treat it as the headline of the whole email. Create attention-grabbing subject lines using unique words that create an emotional appeal, urging the customer to open the newsletter. 

Writing “Awesome – That’s how you will feel using our products!” is much better than a simple “Sweat-proof makeup at a 50% discount!” subject line. Similarly “Luxury beauty on a budget!” sounds more convincing than “Festive season sale!” 

Personalization – Key To Win Your Customer’s Heart 

A crazy trend that will take off extensively in 2022 is personalized emails. Experts call it the hyper-personalization phase because the advanced AI is able to detect everything from the customer name to their birthday to their previous purchase. 

Tailor the newsletter content to address your customer by name, mention special events in their area or city, talk about their previous purchases and introduce new related products. It is not easy to create an email newsletter for every single customer. But advanced AI automation tools do the work for you. 

They fill in the name automatically, offer a special sample or free gift for their birthday, analyze their previous purchase and add variations of the product to the newsletter. If a company has several thousand customers, the AI segments them based on the previous purchases and sends out a particular email to each group. 

All the newsletter creator has to do is design various templates and upload them to the tools with clear instructions. Personalization of newsletters helps customers feel they are being taken care of in a special way, kindling them to buy more. Besides, the simple marketing technique of “buy bread, buy jam,” also works here when numerous related products are showcased in front of them with an attractive offer. 

In case for some reason you can’t afford an AI tool, use Nuwber – it will give you enough information about your customers so that you can personalize the newsletter.

Mobile Optimization 

It is absolutely important to optimize your newsletters for mobile in 2022. Over 70% of the entire browsing happens through a mobile phone and people use their laptops mostly for work. Hence, it is important to design newsletters in such a way it looks good on a smartphone. Ensure you use the right tools, add the right colors and animations to make everything look pleasing on the smartphone. 

Select the newsletter layout which is suitable for easy mobile optimization in the first place. Use the same color, logo and elements used on the company website on the newsletter too. Make it load quickly and smoothly on the mobile too without testing the patience of the customer. High loading time will make the customer abandon the page and open some other email. 

Interaction Equals Sales Attraction 

Every newsletter marketing campaign concentrates ultimately on increasing sales. Making the newsletter highly interactive is the best way to achieve it in 2022. Here are a few fool-proof ways to make newsletters highly interactive. 

1. Add several animated buttons with hover effects to perform a call to action. 
2. Add funny Gifs and simple CSS graphics which bring a smile to the customer’s face throughout the newsletter. 
3. Use product carousels with interesting effects. Quit making them automatic and place arrows on sides to allow the customers click and go through the carousels on their own pace. 
4. Add simple quizzes, surveys and tests to make the customer do some work. It increases interaction and makes the customer wait for the result. Customers believe a product recommended to them after doing such tasks is more suitable for them, as some unique information about the customer is collected. 
5. Give the customers a badge or some loyalty points for spinning a wheel or clicking on something and winning. It gives them a sense of accomplishment which kindles them to browse more and buy from the product list. 

Use Customer Testimony 

Use customer testimony about how satisfied they are with the product cleverly in the newsletter. Use it as a quote with simple animation or as a statement for problem-solving, like “my dry skin healed within two weeks of using this product,” to create a sense of authenticity among the other buyers. 

Using customer testimony along with newsletter marketing is a hot trend which ranks after hyper-personalization in email campaigns. Use the technique wisely to attract more customers. 

Send Newsletters from an Authentic Source 

Customers are highly concerned about their privacy and data security these days. Always have your newsletters sent through an official email account. 

Keep your customer database updated, check if the contact info you are using is still right. Don’t be too pushy – don’t send too many emails and don’t target those who want to unsubscribe from your newsletter. Instead, take it as an opportunity to improve your campaign with new ideas.

Such measures increase trust and customers click on the CTA button without fearing fake sites. Using official email addresses or legitimate employee emails to send newsletters is another major trend which will kick off in 2022. Emails with a newsletter from unknown sources will automatically be filtered and marked as spam. 

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