Instagram is a platform with over 2.35 billion users. We tell you that your following is there, but figuring out how to gather followers is a challenge. What are some of the best ways to grow your following? We’ll give you ten tips on how to grow your account, and while you’re at it, check out our Instagram comment liker services.

1. Be Sure That Your Bio is Filled Out

We’ve seen many accounts that struggle to gain followers, yet their bio is not filled out. Having a recognizable profile picture, a keyword and hashtag-rich description, and links for your followers to learn more about your business can improve your place in Instagram’s algorithm.

Look at your competition’s bios to see what they have done. Please don’t copy/paste their bios; instead, use it as a template to create a biography that can attract an audience. The more unique and interesting it is, the better it will do, as you’ll seem like a real person, and it’ll be far less spammy.

2. Post Consistently

Instagram’s algorithm rewards people who post consistently. You don’t need to be on the app every waking hour, but you should post at least three times a week consistently. If you’re posting sporadically, your posts have less priority in the algorithm in most cases. However, if you’re constantly posting, people might assume you’re spamming. Have the right balance between quality posts and posting frequently, and you should attract followers.

3. Post at the Right Times

You also need to post at the times when your audience is using Instagram the most. Instagram typically recommends people the newest content first, so if you post when your audience isn’t online, you may have less interaction. So, how can you ensure you know when your audience is active? You can go to your Insights to see when your audience is the most active and schedule your posts to appear when your audience has logged into Instagram to help manage this better.

4. Don’t Forget the Reels

Instagram Reels were introduced in 2020 to compete with vertical video apps like TikTok. Even though they’ve been around for years, many people have not taken advantage of them, and if you’re one of those people, you may want to rethink your content strategy. Reels are an algorithm favorite, and if you’re struggling to gain followers, try creating a few. You may be surprised by the results you get.

5. Have a Niche

Many people create great content on Instagram but struggle to grow for one reason: their content is too broad. On social media, a wide net is not the best strategy to find the followers you’re looking for; instead, think smaller.

Your niche should be small enough to have less competition but large enough to attract a following. One way to figure out what niche you should advertise is to describe your business in a few words. Are those words a specific niche? If it sounds too broad, is there a way for you to tighten it? You will want to take your time thinking about it, so there is no rush. 

6. Study Your Competition

No matter how specific your niche is, you will have competition. Chances are, you may see a competitor doing pretty good for themselves. Dive into their account and figure out why they’re doing so well. Do they post riveting content? Have they mastered the hashtag game? Do they collaborate with other users?

Find out the reasons, and when you do, see if you can integrate some of them into your account. We’re not saying to copy them whole cloth, but instead, treat them as a source of inspiration to improve your content.

7. Hashtags

Some people see hashtags as a product of the early 2010s and not something you should use in the 2020s. However, hashtags are still crucial on Instagram, but few know how to use them.

You should not stuff your posts with hashtags; it looks tacky and may hurt your place in the algorithm. Instead, you should implement about 3-5 hashtags into your posts.

Your hashtags should be a mix of niche-specific tags and some broader hashtags for good measure. Research and see how you can integrate hashtags into your post.

8. Don’t Be Afraid to Boost Your Posts

On Instagram, there are many ways you can organically drive traffic to your page without having to pay money. However, if you want to get the most out of your reach, don’t be afraid to boost a post occasionally.

This especially applies to posts that hype a new product or a post you believe should have more eyeballs. Instagram has a robust advertising campaign, allowing you to advertise to your target audience while meeting all budget types.

9. Interact With Your Audience

It’s not just about growing your audience; it’s also about retaining your following.

The easiest way to show your audience that you care is to heart-react to their comments and respond to any questions they may have. In addition, you can make content that encourages audience interactivity, which may also attract new people.

Interacting with your audience is also a way you can ride the waves. Audience tastes change, and if your wave is starting to go down, there may be a giant wave you can jump on that introduces a new audience while not alienating your own.

10. Try Threads

Recently, Meta introduced Threads, which was their response to Twitter. Threads are tightly integrated with Instagram, with you needing an Instagram account. Because Threads is a new platform integrated with your Instagram account, being an early adapter may help you grow your Instagram account. Try it, and see if it works well for you.

Final Thoughts

Instagram is a competitive platform, meaning that growing your audience is not a leisurely walk in the park for most people. However, knowing these essential steps gives you a leg up compared to other users on this platform.

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