10 Latest Web Design Trends: Is Your Site Due for an Overhaul?

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October 14, 2024 Business

There are always new trends in website design. You should pay attention to them. If you don’t, then competing websites will get more attention.

If you’re looking to enhance your company site, exploring current web design trends can be a great starting point. Many businesses find that collaborating with a web design firm can provide valuable insights and expertise. Here are some trends to consider incorporating into your site for a more modern and effective user experience.

An Arresting Company Logo

Let’s assume you have a business website. You want it to look up-to-date. Hiring a skilled graphic designer in order to create a company logo that grabs a website user’s attention is certainly a smart idea. The visitor should see it front and center when they stop by your site’s landing page.

A Slideshow

You might also want to set up a slideshow of relevant images that a potential customer will see when they visit your landing page. You might have pictures of your products, brick-and-mortar store location, if you have one, and some of your employees or customers.

Social Media Buttons Above the Fold

You can place social media buttons above the fold, meaning on your landing page where people can see them without scrolling down. That will take the visitor to the corresponding social media platform where you have an account, and they can start following you.

Original, Professional-Quality Pictures

You should feature professional, high-quality photos on your landing page. You might have still shots instead of a slideshow. Again, you will want these to be of your products, customers, employees, etc.

No More Stock Images

Thinking along those same lines, you don’t want to feature any generic stock images on your website. These are usually very easy to spot, and they’re not likely to impress a savvy customer.

Cartoons or Animated Graphics

You should consider hiring a reputable graphic designer to create some cartoons or animated characters that you can feature on your site. They’re not appropriate for every business, but they can add an engaging element that people like to see in many cases.

Better UX

You will want a better overall user experience when someone visits your company’s website these days. They should be able to navigate easily from one part of the site to another. If they can’t, they will get frustrated and leave.

Less is More

You don’t want a website for your company that seems too busy. If there is too much going on when someone visits your landing page, they might be confused as to where they should go or what they should do next. Embrace minimalism with your site.

A Company Blog

If you don’t have a blog on your company website yet, it’s time to set one up. You might either write it yourself or hire a copywriter to do it. Make sure to post content relevant to your industry or niche.

A Chatbot

You should also have an AI-infused chatbot on your site with which people can interact. It can answer some of their more common questions and encourage them to buy something.