5 Tips to Build a Successful SEO Strategy

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August 5, 2021 Marketing

In today’s age, a business can’t succeed without a good website and great online visibility. And while there are many things that influence online visibility, the most important one is search engine optimization. If you want to find success, you need to build a great SEO strategy.

Creating a successful strategy requires a lot of work as Google uses over 200 factors in its algorithm for ranking websites. If you need some guidance, these tips for building a successful SEO strategy are going to help you a lot.

Hire an SEO agency

Before listing the actual steps you can do yourself, if they seem too hard or complicated for you, the alternative is to hire an SEO agency that will create an excellent strategy.

If you do this, you will enjoy the following benefits:

Expert assistance. You will be working with experts who know exactly what it takes to get to the top of search results because they’ve done it before for other businesses.
Keeping up with trends. The strategies those professionals build will be developed quickly so your website will always stay on top of SEO trends.
Avoiding risks. An agency knows all of the risks of bad SEO such as spam and penalties from Google and they know what not to do so your website can avoid all of those risks.

However, you need to make sure that whichever agency you work with is professional. Before you hire anyone, ask them to write an SEO proposal. They can create their own from proposal scratch or use an SEO proposal template, but the thing is that they should show you exactly how they plan to bring the SEO strategy to life and how it will help your website.

Determine your goals and KPIs

For any strategy you build, you need to know what goal you’re trying to achieve. The only way you can know if you’re on the right track is if you measure success along the way.

The first thing you need to do is determine the goals you’re trying to achieve and what outcome you’re hoping to see. And when you have your goal, you need to know which KPIs to track so you can be sure your strategy is effective.

For instance, if you’re trying to increase organic revenue, the KPIs you should track include organic traffic, organic impressions, and rankings.

Write content for humans

Google’s algorithm is very smart and tries to provide its users with the best possible content. When writing content for your website, you need to create something that humans want to see and find ways to optimize your content for SEO.

Content shouldn’t be complicated, so write something that flows naturally, has keywords in the right places, and is something your audience will find engaging.

But before you start writing new content, review everything that’s already on your website and do SEO for content that’s already published. You can divide it into the following categories:

Keep – good content that already respects SEO rules and can help you achieve your goals.
Update – the content that has some potential but needs to be improved so it achieves a better ranking.
Delete – content that can’t be saved, whether it’s duplicated, thin, or has any other issues with it.

Improve user experience

Google’s main goal is to provide excellent content to its users, so a website with a bad user experience isn’t going to make the cut. If you have a poorly built website with a messy structure, broken links, error pages, slow loading, and so on, you can’t expect the site to have a great ranking.

Google’s crawlers scan every website to see if things that make up a great user experience are present. This includes simple navigations, easy-to-read paragraphs, mobile optimization, and overall seamlessness.

User experience was important in SEO rankings before, but ever since Google’s new Page Experience Update came out, it’s become more relevant than ever.

Build relevant links

Links are the best way to build website authority and domain reputation, and it’s one of the two most important signals Google uses when ranking a website.

The way bots discover content is by following links on websites that lead to other pages and then judging them on how relevant they are to the searcher’s query. This isn’t only important for external links, but internal as well, so don’t forget to also link to other meaningful content on your website.

Final thoughts

Without good SEO, you’ll never be able to get your website to the first page of Google’s search results. While there are many factors that you need to consider when creating your strategy, as long as you’re willing to put in the effort, all of the hard work will pay off in the end.