5 Ways to Use LinkedIn Automation for Customer Acquisition

LinkedIn has over 900 million users throughout the world, making it a huge resource that businesses should be ready to capitalize on. 

To make the most of LinkedIn, all you need is the right kind of strategy. You can cultivate that strategy by building your credibility, engaging with people on an appropriate level, and finding the right automation tools to help you streamline those efforts. 

Five Ways LinkedIn Can Help You With Customer Acquisition

Getting customers through LinkedIn isn’t just about sending networking requests or hitting someone up in the DMs with a sales pitch. To really make the platform work for you, you need a well-rounded approach. Here are five pieces of advice you can use to help you form that approach, and make people most receptive to being approached. 

1. Optimize Your Linkedin Profile For Conversions

People do judge a book by its cover, and they also judge a company by its employee LinkedIn profiles. Here are the main elements you should focus on to optimize your profile and give people the best first impression of you. 

• Profile Photo. Your profile photo should be a clear and high-quality headshot. You want to convey professionalism and credibility at a glance. 
• Headlines. Don’t just list a job title, but use the space to explain the significance of what you do. 
• About Section. Make your about section engaging to read, instead of just a brief biography.
• Experience and Skills. Your work experience and skills should fall in line with the services or products you’re offering. You want everything to appear cohesive. 
• Call-to-Action. Leave visitors to your page with something to do, whether it’s booking a consultation, reaching out to you privately, or visiting your website. 

Once you’ve given a facelift to your profile, the foundation for customer acquisition is in place. 

2. Leverage LinkedIn Outreach And Connection Requests

Networking is at the heart of customer acquisition, but you have to be strategic about who you reach out to and how you go about it. Reach out to people that make sense. If you’re working on a larger scale, focus on decision-makers who influence their business or organization. If you’re trying to sell a product directly, the person you’re contacting should be someone who needs the product. 

No one likes to get a generic copy/paste request. Make sure anything you send is personalized, and don’t forget to follow up! Follow-ups should offer something useful. This can be as small as a free resource or as significant as an invitation to a gathering or event that’s relevant to you both. 

3. Engage With Content And Thought Leadership

Creating content that people want to engage with is another way to cement your credibility in your industry, and appeal to potential customers. Here are some quick tips on how you can go about this: 

• Post content that people want to read
• Comment on relevant industry discussions
• Write and share LinkedIn articles/newsletters
• Share customer testimonials and case studies

Engagement keeps you on a customer’s mind, making it more likely that they’ll reach out to you when they need your services or products. 

4. Utilize LinkedIn Groups And Community Engagement

LinkedIn Groups are the perfect way to insert yourself into an environment where potential customers are already choosing to be. Find groups that are specific to your industry, and provide value there. Answer questions other people have, share insights, and engage without trying to overtly sell. 

You can also start your own group on LinkedIn. This will help you position yourself as a leader in the industry. Either way, you can gain exposure and foster relationships that may pay off later on. 

5. Automate LinkedIn Lead Generation 

While keeping things personal and genuine is important, you can still use automation to make the process easier. LinkedIn automation tools can help you track engagement, gather leads to narrow down who you should reach out to, and keep on top of follow-ups. 

Just avoid the temptation to automate everything. Relying too much on the technology can lead to spammy behavior that will have the opposite effect. 

Final Thoughts

The key to making the most out of LinkedIn is to find the strategy that works for you. Once you do, it’s down to a combination of personal outreach and automation to implement the strategy. Once you’re on the right path, LinkedIn will become one of the most powerful tools at your disposal.  

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